The report 'Global Baby Cereals Market, 2009-2015' reviews the latest Baby Food market trends with a perceptive to disclose the near-future growth prospects. An in-depth analysis across the geographic regions provides strategic business intelligence for food industry sector investments. The study offers profitable investment strategies for baby food manufactures, R&D organizations, baby food distributors, suppliers and many more in preferred locations.The report primarily focuses on:' Latest Market Trends' Region-wise Demand Factor' Key Growth Areas' Market Sizes' Key Competitors Edge' Investment StrategiesThe report delivers a microscopic overview of baby food major product segment baby cereals market, regionally. The report focuses on the major current market trends, estimates and forecasts for the period 2009-2015. More than 255 leading market players in baby food industry are identified and 59 key companies that project improved market activities in the near future are profiled. The report consists of 22 data charts describing the market shares, sales forecasts and growth prospects. Moreover, key strategic activities in the market including mergers/acquisitions, collaborations/partnerships, product launches/developments are discussed which gives a deep insight into the growth perspectives of the market.The region-wise distribution of the market consists of Americas (Argentina, Brazil, Canada, Colombia, Mexico, USA and Rest of Americas); Europe ({Western Europe ' Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Portugal, Spain, Sweden, Switzerland, The Netherlands and United Kingdom} {Eastern Europe - Czech Republic, Hungary, Poland, Romania, Slovakia, Slovenia and Turkey} and Rest of Europe); Asia-Pacific (Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, The Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam and Rest of Asia-Pacific); and Rest of the World (Egypt, South Africa, Middle East and Rest of Rest of World). Incorporating the recession impacts on the industry, the market growth rate in the major economies such as the U.S., Japan and China along with the other emerging countries are estimated individually for the upcoming years. Anticipating a protracted economic recovery towards 2011 and based on the CAGR estimates and growth potential, we have forecasted the market size figures for the next five years.Estimates are based on online surveys using customized questionnaires by our research team. Besides information from government databases, company websites, press releases and published research reports are also used for estimates.Global Market Watch:Global baby food market is forecasts to reach US$38.7 billion by 2015; the growth during 2009-2015 is primarily expected from Asia-Pacific and the European Union. The baby cereals are expected to reach US$xx.x billion by 2015 globally. Although North America will likely post highest market value by 2015, Asian economies are expected to maintain a faster growth during 2009-2015. Higher growth rate indicates improved industry investments in the Asia-Pacific region in comparison with North America and Europe, going ahead.

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Global Baby Cereals Market, 2009-2015
Published on September 2010
Report Summary
The report 'Global Baby Cereals Market, 2009-2015' reviews the latest Baby Food market trends with a perceptive to disclose the
near-future growth prospects. An in-depth analysis across the geographic regions provides strategic business intelligence for food
industry sector investments. The study offers profitable investment strategies for baby food manufactures, R&D organizations, baby
food distributors, suppliers and many more in preferred locations.
The report primarily focuses on:
' Latest Market Trends
' Region-wise Demand Factor
' Key Growth Areas
' Market Sizes
' Key Competitors Edge
' Investment Strategies
The report delivers a microscopic overview of baby food major product segment baby cereals market, regionally. The report focuses
on the major current market trends, estimates and forecasts for the period 2009-2015. More than 255 leading market players in baby
food industry are identified and 59 key companies that project improved market activities in the near future are profiled. The report
consists of 22 data charts describing the market shares, sales forecasts and growth prospects. Moreover, key strategic activities in
the market including mergers/acquisitions, collaborations/partnerships, product launches/developments are discussed which gives a
deep insight into the growth perspectives of the market.
The region-wise distribution of the market consists of Americas (Argentina, Brazil, Canada, Colombia, Mexico, USA and Rest of
Americas); Europe ({Western Europe ' Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Portugal, Spain,
Sweden, Switzerland, The Netherlands and United Kingdom} {Eastern Europe - Czech Republic, Hungary, Poland, Romania,
Slovakia, Slovenia and Turkey} and Rest of Europe); Asia-Pacific (Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia,
New Zealand, Pakistan, The Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam and Rest of Asia-Pacific); and Rest of
the World (Egypt, South Africa, Middle East and Rest of Rest of World). Incorporating the recession impacts on the industry, the
market growth rate in the major economies such as the U.S., Japan and China along with the other emerging countries are estimated
individually for the upcoming years. Anticipating a protracted economic recovery towards 2011 and based on the CAGR estimates
and growth potential, we have forecasted the market size figures for the next five years.
Estimates are based on online surveys using customized questionnaires by our research team. Besides information from government
databases, company websites, press releases and published research reports are also used for estimates.
Global Market Watch:
Global baby food market is forecasts to reach US$38.7 billion by 2015; the growth during 2009-2015 is primarily expected from
Asia-Pacific and the European Union. The baby cereals are expected to reach US$xx.x billion by 2015 globally. Although North
America will likely post highest market value by 2015, Asian economies are expected to maintain a faster growth during 2009-2015.
Higher growth rate indicates improved industry investments in the Asia-Pacific region in comparison with North America and Europe,
going ahead.
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Table of Content
TABLE OF CONTENTS
I. REPORT FOCUS
A. INTRODUCTION
BABY FOOD IN PAST
PREPARING BABY FOOD
POSITIVE RELATIONSHIP WITH BABY DURING FEEDING
POLITICAL ENVIRONMENT
THIRD WORLD
THE CURRENT POSITION
B. BABY CEREALS
C. ORGANIC BABY FOOD
TOP 6 ORGANIC BABY FOOD BRANDS
1. TASTYBABY FROZEN ORGANIC FOODS
2. PLUM ORGANICS FROZEN BABY FOOD
3. HOMEMADE BABY ORGANIC BABY FOODS
4. GERBER ORGANICS BABY FOODS
5. EARTH'S BEST ORGANIC BABY AND TODDLER FOODS
6. BABY CUBES FROZEN ORGANIC BABY FOOD
ORGANIC BABY FOOD FORMULA
BRANDED ORGANIC BABY FOOD: NEW DEVELOPMENTS
THE FACTS ABOUT ORGANIC BABY FOOD
THE ROLE OF ORGANIC BABY FOOD IN THE PRESENT GENERATION
BABY FOOD
CATEGORIES
SO, WHAT'S THE PROBLEM'
WHAT IS THE WAY OUT'
ORGANIC BABY FOOD
ORGANIC BABY FOOD MARKET
II. MARKET ANALYSIS
A. BABY CEREALS ' INDUSTRY SNAPSHOT
B. BABY FOOD
C.BABY CEREALS
BABY CEREALS - BY GEOGRAPHY
THE AMERICAS
ARGENTINA
BRAZIL
CANADA
COLOMBIA
MEXICO
THE USA
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REST OF AMERICAS
EUROPE
WESTERN EUROPE
AUSTRIA
BELGIUM
DENMARK
FINLAND
FRANCE
GERMANY
IRELAND
ITALY
NORWAY
PORTUGAL
SPAIN
SWEDEN
SWITZERLAND
THE NETHERLANDS
THE UNITED KINGDOM
EASTERN EUROPE
THE CZECH REPUBLIC
HUNGARY
POLAND
ROMANIA
SLOVAKIA
SLOVENIA
TURKEY
REST OF EUROPE
ASIA-PACIFIC
AUSTRALIA
CHINA
HONG KONG
INDIA
INDONESIA
JAPAN
MALAYSIA
NEW ZEALAND
PAKISTAN
THE PHILIPPINES
SINGAPORE
SOUTH KOREA
TAIWAN
THAILAND
VIETNAM
REST OF ASIA-PACIFIC
REST OF WORLD
EGYPT
SOUTH AFRICA
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MIDDLE EAST
REST OF REST OF WORLD
D. GROWTH RATE ANALYSIS
GLOBAL BABY CEREALS MARKET GROWTH RATES
E. INVESTMENT FOCUS
III. GLOBAL BABY FOOD - INDUSTRY OVERVIEW
CHALLENGES
GOVERNMENT ISSUES (GLOBAL AND REGIONAL)
KEY COMPANIES ACTIVITIES
COMPANY ADVERTISING ROLE
MAJOR FINDING:
CONSUMERS
CONSUMERS DEMANDING HEALTHIER FOODS
STRONG EURO HURTS DANONE'S SALES
DAIRY PRICES ON THE RISE
KEY COMPANIES IN BABY FOOD INDUSTRY
ORGANIC FOODS THE KEY TO BABY FOOD MARKET
ROMANIA - RISING INCOME PRODDING BABY FOOD MARKET
FRANCE'S BABY FOOD BOOM
US BABY FOOD MARKET
MARKET IMPETUS FACTORS:
THE PROMISING MOVEMENT IN BABY FOOD:
CONSUMER PREFERENCE ISSUES:
U.S. BABY FOODS DESTINED FOR GROWTH
BABY FOOD MANUFACTURERS CAN SUCK IT AND SEE FOR THEMSELVES
INFANT FOOD PRODUCTS
A. INDUSTRY ACTIVITIES
MERGERS/ACQUISITIONS/AGREEMENTS/PATENTS GRANTS/JOINT VENTURES/ETC''
LITTLE DUCK ORGANICS - ORGANIC BABY SNACKS BY WHOLE FOODS MARKET
A NEW PRODUCT ORGANIC STEVIA-SWEETENED DRINK BY BOTTLED TEA COMPANY
NESTLE IN MARKET WITH CLINICAL NUTRITION PRODUCTS ESPECIALLY FOR PEOPLE WITH
INHERITED METABOLIC DISORDERS
KIEVIT CONTRACTS THE CREAMER DEAL
CADBURY ROMANIA BUSINESS IN SALE BY KRAFT FOODS
UNILEVER SELLING ONE OF ITS BUSINESSES
PARTIAL IMPORT BAN LIFTED BY RUSSIA
NESTLE NUTRITION'S EXPANSION PROJECT AT THE GERBER PLANT
UK ORGANIC FOOD COMPANY WITH DARWIN
BABY FOODS BRIMMED WITH SUGAR
HEINZ ACQUIRES FOOD STAR TO IMPROVE BUSINESS IN CHINA
ANTICIPATION OF GROWTH IN ASIA-PACIFIC BY KRAFT COMPANY
NESTLE COMPANY UNDER CONFRONTATION WITH GREENPEACE
VALIO WAS HONORED WITH KONSTA AWARD
THE HIGHLIGHTS OF HEINZ'S FISCAL 2010 RESULTS HAS A STRONG IMPACT
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IMPORT OF NESTLE BABY PRODUCTS PROHIBITED IN RUSSIA
RECESSION TAKES TOLL ON ORGANIC BABY FOODS AS WELL
PROHIBITION OF BPA IN BABY FOOD
FIRST LADY RECOMMENDS STOPPING THE USE OF SATURATED FOODS IN INFANT FOODS
ENHANCEMENT OF BABY FOOD PRODUCTS BY HEINZ
END OF KRAFT FOODS 'FROZEN PIZZAS' BY NESTLÉ
INTRODUCTION OF PROBIOTIC COMPANY IN JAPAN
BABY FOOD BUSINESS BOOTS UP THE SALES FIGURES OF DANONE
DIVERSIFICATION OF PRODUCTS BY NESTLE
ORGANIC BABY FOOD SALES SOAR LIKE NEVER BEFORE TO 175%
NESTLE EXPANDS FROZEN FOODS
NESTLE SETS UP R&D UNIT FOR BISCUIT DEVELOPMENT
NOVARTIS TO BUY REMAINING ALCON SHARES FROM NESTLE
ACCOMPLISHMENT OF KRAFTFOODS IN CHINA
NESTLE REIGNS NUMBER ONE IN INDIA
HOSTILE TAKEOVER OF EGYPTIAN KETCHUP COMPANY BY HEINZ
H.J. HEINZ BUYS THE BALANCE SHARES FROM CAIRO FOOD INDUSTRIES (CFI)
BOTULISM CONTAMINATION IN BABY FOOD
VALIO SOLD ITS ZERO LACTOSE' TECHNOLOGY
ZERO LACTOSE FREE MILK BY VALIO IN US
COLLABORATION OF ABBOTT AND BEECH-NUT IN THE US
NESTLE'S ALCON SALES COMPLETE
NESTLE'S SIGNIFICANT INVESTMENTS IN SOUTH EAST ASIA
NOURISHMENT LEVELS IN BABY FOOD
GUMLINK AND YILDIZ HOLDING IN JOINT VENTURE
HAME SHOWS MARKED IMPROVEMENT IN SALES
THE FIRST INFANT-JAR FACTORY IN TURKEY BY HERO AND ÜLKER
HEINZ DONATES NATURE INFANT FORMULA TO DAILY BREAD FOOD BANK
AGROS NOVA IN FROZEN PRODUCTS
NESTLE CONFIRMS PURCHASE OF SANTA BARBARA SPRINGS IN BRAZIL
ÜLKER BEVERAGE GROUP WITH 18 BRANDS
NESTLE MILK PRODUCTS-FREE OF MELAMINE
FORTUNA IN THE JUICE MARKET WITH ITS NEW BRAND STRATEGY
ÜLKER TARGETS SALES IN BEVERAGE
INTERNAL GROWTH IN NESTLE
BABY FOOD PRODUCTION IN SIBERIA BY WIMM-BILL-DANN
B. MARKET TRENDS
BABY FOOD MARKET TREND
ORGANIC BABY FOOD TREND
ORGANIC FOOD BUSINESS TREND
GREEN PARENTS HITS ORGANIC BABY FOOD
TRENDS IN THE GLOBAL FOOD INDUSTRY: CONVENIENCE FOOD
HEINZ COMPANY PLANS ON A STRATEGIC TAKEOVER OF TWO MAJOR BABY FOOD COMPANIES
BRISTOL-MYERS SALE OF BABY FOOD RANGE
BRISTOL-MYERS GOES FOR AN IPO EVEN IN THE RECESSION PERIOD
HAME INTRODUCES BABY BIO FOOD
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C. MAJOR INDUSTRY FINDINGS
D. INDUSTRY LEADERS
BEECH-NUT
DEL MONTE FOODS
KRAFT FOODS INC.
H.J. HEINZ COMPANY
DANONE
HERO AG
NESTLE SA
COW AND GATE LTD
BELLAMY'S ORGANIC
GOLDEN CIRCLE LIMITED
AMUL
CAMPBELL JAPAN INC
NICHIREI CORP
NISSIN FOOD PRODUCTS CO LTD
ILDONG FOODIS CO. LTD.
ASPEN NUTRITIONALS
E. BABY FOOD AND ORGANIC PRODUCTS ' A LOOK A HEAD..!!
F. KEY COMPANY PROFILES
THE AMERICAS
EUROPE
ASIA-PACIFIC
REST OF WORLD
IV. INDUSTRY COMPANY DATABASE
V. APPENDIX
A. RESEARCH FOCUS
B. ABOUT AXIS RESEARCH MIND
C. DISCLAIMER
D. FEEDBACK
LIST OF TABLES/CHARTS
II. MARKET ANALYSIS
1. BABY FOOD MARKET - GLOBAL CURRENT TRENDS, ESTIMATES & FORECASTS - (2009-2015, IN USD$ MILLION)
2. BABY CEREALS MARKET - GLOBAL CURRENT TRENDS, ESTIMATES & FORECASTS - (2009-2015, IN USD$ MILLION)
BABY CEREALS - BY GEOGRAPHY
3. BABY FOOD PRODUCTS - BABY CEREALS BY GEOGRAPHIC REGION CURRENT TRENDS, ESTIMATES & FORECASTS
FOR AMERICAS, EUROPE, ASIA-PACIFIC, AND REST OF WORLD - (2009-2015, IN USD$ MILLION)
4. BABY FOOD PRODUCTS - BABY CEREALS - % OF AMERICAS, EUROPE, ASIA-PACIFIC, AND REST OF WORLD MARKET
VALUE BY GEOGRAPHIC REGION - (2009 - 2012 - 2015)
BABY CEREALS - BY COUNTRY
THE AMERICAS
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5. BABY FOOD PRODUCTS - BABY CEREALS FOR ARGENTINA, BRAZIL, CANADA, COLOMBIA, MEXICO, USA AND REST OF
AMERICAS - (2009-2015, IN USD$ MILLION)
6. BABY FOOD PRODUCTS - BABY CEREALS - % OF ARGENTINA, BRAZIL, CANADA, COLOMBIA, MEXICO, USA AND REST
OF AMERICAS MARKET VALUE - (2009 - 2012 - 2015)
EUROPE
7. BABY FOOD PRODUCTS - BABY CEREALS FOR WESTERN EUROPE, EASTERN EUROPE AND REST OF EUROPE -
(2009-2015, IN USD$ MILLION)
8. BABY FOOD PRODUCTS - BABY CEREALS - % OF WESTERN EUROPE, EASTERN EUROPE AND REST OF EUROPEAN
MARKET VALUE - (2009 - 2012 - 2015)
WESTERN EUROPE
9. BABY FOOD PRODUCTS - BABY CEREALS FOR AUSTRIA, BELGIUM, DENMARK, FINLAND, FRANCE, GERMANY,
IRELAND, ITALY, NORWAY, PORTUGAL, SPAIN, SWEDEN, SWITZERLAND, THE NETHERLANDS AND UNITED KINGDOM -
(2009-2015, IN USD$ MILLION)
10. BABY FOOD PRODUCTS - BABY CEREALS - % OF AUSTRIA, BELGIUM, DENMARK, FINLAND, FRANCE, GERMANY,
IRELAND, ITALY, NORWAY, PORTUGAL, SPAIN, SWEDEN, SWITZERLAND, THE NETHERLANDS AND UNITED KINGDOM
MARKET VALUE - (2009 - 2012 - 2015)
EASTERN EUROPE
11. BABY FOOD PRODUCTS - BABY CEREALS FOR CZECH REPUBLIC, HUNGARY, POLAND, ROMANIA, SLOVAKIA,
SLOVENIA AND TURKEY - (2009-2015, IN USD$ MILLION)
12. BABY FOOD PRODUCTS - BABY CEREALS - % OF CZECH REPUBLIC, HUNGARY, POLAND, ROMANIA, SLOVAKIA,
SLOVENIA AND TURKEY MARKET VALUE - (2009 - 2012 - 2015)
ASIA-PACIFIC
13. BABY FOOD PRODUCTS - BABY CEREALS FOR AUSTRALIA, CHINA, HONG KONG, INDIA, INDONESIA, JAPAN,
MALAYSIA, NEW ZEALAND, PAKISTAN, THE PHILIPPINES, SINGAPORE, SOUTH KOREA, TAIWAN, THAILAND, VIETNAM AND
REST OF ASIA-PACIFIC - (2009-2015, IN USD$ MILLION)
14. BABY FOOD PRODUCTS - BABY CEREALS - % OF AUSTRALIA, CHINA, HONG KONG, INDIA, INDONESIA, JAPAN,
MALAYSIA, NEW ZEALAND, PAKISTAN, THE PHILIPPINES, SINGAPORE, SOUTH KOREA, TAIWAN, THAILAND, VIETNAM AND
REST OF ASIA-PACIFIC MARKET VALUE - (2009 - 2012 - 2015)
REST OF WORLD
15. BABY FOOD PRODUCTS - BABY CEREALS FOR EGYPT, SOUTH AFRICA, MIDDLE EAST AND REST OF REST OF WORLD
- (2009-2015, IN USD$ MILLION)
16. BABY FOOD PRODUCTS - BABY CEREALS - % OF EGYPT, SOUTH AFRICA, MIDDLE EAST AND REST OF REST OF
WORLD MARKET VALUE - (2009 - 2012 - 2015)
D. GROWTH RATE ANALYSIS
17. GLOBAL BABY CEREALS - % GROWTH RATE FORECASTS - (2009-2015)
III. GLOBAL BABY FOOD - INDUSTRY OVERVIEW
18. MAJOR BABY FOOD COMPANIES - TOP BRANDS WORLDWIDE
19. MAJOR BABY FOOD COMPANIES GLOBAL NET SALES FOR THE YEARS 2008 & 2009
20. NESTLÉ S.A. SALES BY PRODUCT & GEOGRAPHIC REGION FOR THE YEARS (2008 & 2009, IN CHF MILLIONS)
21. DEL MONTE FOODS SALES BY PRODUCT & GEOGRAPHIC REGION FOR 1ST QUARTER ENDED FOR THE YEARS (2009
& 2010, IN USD MILLIONS)
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22. WORLDWIDE LIST OF KEY COMPANIES IN BABY FOOD INDUSTRY
KEY COMPANIES PROFILED
ABBOTT NUTRITION
APTAMIL
BEECH-NUT
MEAD JOHNSON NUTRITIONALS
DEL MONTE FOODS
KRAFT FOODS INC.
GERBER
H.J. HEINZ COMPANY
STONYFIELD FARM
YUMMY SPOONFULS
SANCOR
DANONE
HIPP GMBH & CO VERTRIEB KG
HUMANA GMBH
MILUPA GMBH
PODRAVKA D.D.
HAME, A.S.
THE EAST ASIATIC COMPANY LTD. A/S
VALIO GROUP
FRIESLANDCAMPINA
AGROS NOVA SP ZOO
BAKOMA SP. Z O. O.
PAMAPOL SA
LEBEDYANSKY JSC
WIMM-BILL-DANN (WBD)
DROGA KOLINSKA, D. D.
ALTER FARMACIA, S.A.
SEMPER AB
HERO AG
NESTLE SA
ROYAL NUMICO N.V.
ULKER
BABYLICIOUS LTD.
LITTLE DISH
MUMTAZ FOOD INDUSTRIES
ORGANIX BRANDS LTD.
SMA NUTRITION
COW AND GATE LTD
UNILEVER PLC
BELLAMY'S ORGANIC
GOLDEN CIRCLE LIMITED
HANGZHOU BEINGMATE GROUP CO., LTD.
AMUL
MEIJI DAIRIES CORPORATION
MORINAGA & CO. LTD.
KEWPIE CORPORATION
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CAMPBELL JAPAN INC
KIKKOMAN CORP
NICHIREI CORP
NISSIN FOOD PRODUCTS CO LTD
WAKODO CO. LIMITED
YAKULT HONSHA CO LTD
MORINAGA MILK INDUSTRY CO., LTD.
MAEIL DAIRY INDUSTRY CO., LTD.
ILDONG FOODIS CO. LTD.
TRICOM INC.
RIRI BABY FOOD CO
MAABAROT PRODUCTS LTD.
ASPEN NUTRITIONALS
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