Euromonitor International's Functional Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.Product coverage includes: sports drinks, energy drinks, elixirs Data coverage: market sizes (historic and forecasts), company shares and brand sharesWhy buy this report'* Get a detailed picture of the functional drinks industry* Pinpoint growth sectors and identify factors driving change* Understand the competitive environment, the market's major players and leading brands* Use five-year forecasts to assess how the market is predicted to developEuromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning

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Functional Drinks in Hungary
Published on June 2009
Report Summary
Euromonitor International's Functional Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a
national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the
leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative,
distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage includes: sports drinks, energy drinks, elixirs
Data coverage: market sizes (historic and forecasts), company shares and brand shares
Why buy this report'
* Get a detailed picture of the functional drinks industry
* Pinpoint growth sectors and identify factors driving change
* Understand the competitive environment, the market's major players and leading brands
* Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed
strategic planning
Table of Content
Functional Drinks in Hungary
Euromonitor International
June 2009
List of Contents and Tables
Executive Summary
Soft Drinks' Growth Slows Down in 2008
Changing Consumer Perceptions Cause Further Shifts in Soft Drinks
Szentkirályi Grows in Bottled Water at the Expense of Multinationals
Supermarkets/hypermarkets and Discounters Lead Off-trade Sales
Economic Downturn To Impact Forecast Period Performance
Key Trends and Developments
Economic Downturn Starts To Impact Soft Drinks
Health Awareness Trends Continue To Hurt Carbonates
New Product Development Drives Bottled Water's Expansion
Pet Packaging Is Increasingly Popular for Fruit/vegetable Juice
Energy Drinks Expands As New Players Enter
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Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Appendix
Fountain Sales in Hungary
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
Definitions
Summary 1 Research Sources
Elma Rt
Strategic Direction
Key Facts
Summary 2 Elma Rt: Key Facts
Company Background
Production
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Competitive Positioning
Summary 3 Elma Rt: Competitive Position 2008
Maspex Olympos Kft
Strategic Direction
Key Facts
Summary 4 Maspex Olympos Kft: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Maspex Olympos Kft: Competitive Position 2008
Rauch Hungária Kft
Strategic Direction
Key Facts
Summary 6 Rauch Hungária Kft: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Rauch Hungária Kft: Competitive Position 2008
Sió-eckes Kft
Strategic Direction
Key Facts
Summary 8 Sió-Eckes Kft: Key Facts
Company Background
Production
Summary 9 Sió-Eckes Kft: Production Statistics 2007
Competitive Positioning
Summary 10 Sió-Eckes Kft: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2008
Table 41 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 42 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 43 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 44 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 45 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 46 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 47 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 48 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
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