IntroductionDatamonitor's retail databooks are based on key market value data for eight major product sectors, 20 product markets, 16 core retail distribution channels and 62 countries. This profile focuses on the consumer electronics retail market in Brazil and provides current and forecast data on market value in relation to the parent retail sector and total retail within the country.Scope*Total product retail market value from 2002 to 2007 as well as forecasts to 2012*The size of the product market as a proportion of total product sector sales and a growth rate comparison*Current and forecast product market value segmented by major retail channelsHighlightsConsumer electronics market accounted for 24.8% of the electricals and electronics sector value in Brazil in 2007. The market increased at a compound annual growth rate (CAGR) of 4.8% between 2002 and 2007.The electricals and electronics retailers format led the consumer electronics market, with a share of 77.3% in 2007.Reasons to Purchase*Discover how this product's share of total retail and sector sales is changing*Identify fast growth channels in the country for this particular product market*Understand the future direction of the market with reliable historical data and full five year forecasting

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Consumer Electronics Retail Market in Brazil
Published on December 2009
Report Summary
Introduction
Datamonitor's retail databooks are based on key market value data for eight major product sectors, 20 product markets, 16 core retail
distribution channels and 62 countries. This profile focuses on the consumer electronics retail market in Brazil and provides current
and forecast data on market value in relation to the parent retail sector and total retail within the country.
Scope
*Total product retail market value from 2002 to 2007 as well as forecasts to 2012
*The size of the product market as a proportion of total product sector sales and a growth rate comparison
*Current and forecast product market value segmented by major retail channels
Highlights
Consumer electronics market accounted for 24.8% of the electricals and electronics sector value in Brazil in 2007. The market
increased at a compound annual growth rate (CAGR) of 4.8% between 2002 and 2007.
The electricals and electronics retailers format led the consumer electronics market, with a share of 77.3% in 2007.
Reasons to Purchase
*Discover how this product's share of total retail and sector sales is changing
*Identify fast growth channels in the country for this particular product market
*Understand the future direction of the market with reliable historical data and full five year forecasting
Table of Content
TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
CONSUMER ELECTRONICS MARKET OVERVIEW 5
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Market overview 5
CONSUMER ELECTRONICS MARKET ANALYSIS 6
Market definition 6
Market analysis 7
Market value 8
CONSUMER ELECTRONICS MARKET ANALYSIS: COMPARISON WITHIN THE SECTOR 10
Market analysis by sector 10
Sector revenue comparison 11
CONSUMER ELECTRONICS MARKET ANALYSIS: TOTAL RETAIL COMPARISON 15
Market analysis: Comparison with total retail sector 15
Market revenue comparison 16
CONSUMER ELECTRONICS MARKET ANALYSIS: RETAIL FORMAT 18
Retail format definitions 18
Market analysis by retail format 21
Market revenues by retail format 22
Market analysis by retail format, 2002'12 24
APPENDIX 26
Methodology 26
Related research 27
Datamonitor consulting 27
Disclaimer 28
LIST OF FIGURES
Figure 1: Consumer electronics market value in Brazil, ($m), 2002'12 7
Figure 2: Consumer electronics market value in Brazil, ($m), 2002'07 8
Figure 3: Consumer electronics market value in Brazil, ($m), 2007'12 9
Figure 4: Electricals and electronics sector in Brazil, value by market (%), 2007 10
Figure 5: Consumer electronics market and electricals and electronics sector revenue comparison in Brazil ($m), 2002'07 11
Figure 6: Consumer electronics market and electricals and electronics sector, growth comparison in Brazil (%), 2003'07 12
Figure 7: Consumer electronics market and electricals and electronics sector, revenue comparison in Brazil ($m), 2007'12 13
Figure 8: Consumer electronics market and electricals and electronics sector, growth comparison in Brazil (%), 2007'12 14
Figure 9: Consumer electronics market as percentage of total retail sector in Brazil, 2007 15
Figure 10: Consumer electronics market and total retail sector, revenue comparison in Brazil ($m), 2002'07 16
Figure 11: Consumer electronics market and total retail sector, revenue comparison in Brazil ($m), 2007'12 17
Figure 12: Consumer electronics market segmentation by retail format in Brazil (%), 2007 21
Figure 13: Consumer electronics market analysis by retail format in Brazil ($m), 2002'12 24
LIST OF TABLES
Table 1: Retail market definitions 6
Table 2: Consumer electronics market value in Brazil, ($m), 2002'12 7
Table 3: Consumer electronics market value in Brazil, ($m and BRL m), 2002'07 8
Table 4: Consumer electronics market value in Brazil, ($m and BRL m), 2007'12 9
Table 5: Consumer electronics market and electricals and electronics sector revenue comparison in Brazil ($m), 2002'07 11
Table 6: Consumer electronics market and electricals and electronics sector, revenue comparison in Brazil ($m), 2007'12 13
Table 7: Consumer electronics market and total retail sector, revenue comparison in Brazil ($m), 2002'07 16
Table 8: Consumer electronics market and total retail sector, revenue comparison in Brazil ($m), 2007'12 17
Table 9: (Part 1) Retail format definitions 18
Table 10: (Part 2) Retail format definitions 19
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Table 11: (Part 3) Retail format definitions 20
Table 12: Consumer electronics market revenues by retail format in Brazil ($m), 2002'07 22
Table 13: Consumer electronics market revenues by retail format in Brazil ($m), 2007'12 23
Table 14: Consumer electronics market analysis by retail format in Brazil ($m), 2002'12 25
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