IntroductionThis databook is a detailed information resource covering all the key data points on Bakery and cereals in Western Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 17 countries covered within the Western Europe region.Scope*Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods*Provides market value, volume, expenditure and consumption data by market, category and segmentHighlightsThe Western Europe Bakery and cereals market covering 17 countries, increased between 2002-2007, growing at an average annual rate of 1.5%.The leading company in the market in 2007 was Barilla Holding Societ

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Bakery and cereals in Western Europe to 2012
Published on February 2009
Report Summary
Introduction
This databook is a detailed information resource covering all the key data points on Bakery and cereals in Western Europe. It
includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full
forecasts to 2012 for 17 countries covered within the Western Europe region.
Scope
*Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and
Morning goods
*Provides market value, volume, expenditure and consumption data by market, category and segment
Highlights
The Western Europe Bakery and cereals market covering 17 countries, increased between 2002-2007, growing at an average annual
rate of 1.5%.
The leading company in the market in 2007 was Barilla Holding Società per Azioni. The second-largest player was Kellogg Company
with Groupe Danone in third place.
Reasons to Purchase
*Discover the major quantitative trends affecting the Bakery and cereals markets
*Understand consumers' consumption and expenditure patterns for the 17 countries covered
*Understand the future direction of the market with reliable historical data and full five year forecasting
Table of Content
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
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Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about' 9
How to use this report 9
Market Definition 10
Chapter 3 OVERVIEW 24
Value Analysis 24
Volume Analysis 26
Chapter 4 WESTERN EUROPE BAKERY AND CEREALS - MARKET OVERVIEW 28
Value Analysis, 2002'2007 28
Value Analysis, 2007'2012 29
Volume Analysis, 2002'2007 31
Volume Analysis, 2007'2012 32
Company Share Analysis 35
Distribution Analysis 38
Chapter 5 LEADING COMPANY PROFILES 40
Barilla Holding Società per Azioni 40
Kellogg Company 42
Chapter 6 CATEGORY ANALYSIS - BREAD & ROLLS 45
Value Analysis, 2002'2007 45
Value Analysis, 2007'2012 46
Volume Analysis, 2002'2007 48
Volume Analysis, 2007'2012 49
Company Share Analysis 51
Distribution Analysis 54
Chapter 7 CATEGORY ANALYSIS - BREAKFAST CEREALS 56
Value Analysis, 2002'2007 56
Value Analysis, 2007'2012 57
Volume Analysis, 2002'2007 59
Volume Analysis, 2007'2012 60
Company Share Analysis 62
Distribution Analysis 65
Chapter 8 CATEGORY ANALYSIS - CAKES & PASTRIES 67
Value Analysis, 2002'2007 67
Value Analysis, 2007'2012 68
Volume Analysis, 2002'2007 70
Volume Analysis, 2007'2012 71
Company Share Analysis 73
Distribution Analysis 76
Chapter 9 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 78
Value Analysis, 2002'2007 78
Value Analysis, 2007'2012 79
Volume Analysis, 2002'2007 82
Volume Analysis, 2007'2012 83
Company Share Analysis 86
Distribution Analysis 89
Chapter 10 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 91
Value Analysis, 2002'2007 91
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Value Analysis, 2007'2012 92
Volume Analysis, 2002'2007 95
Volume Analysis, 2007'2012 96
Company Share Analysis 99
Distribution Analysis 102
Chapter 11 CATEGORY ANALYSIS - MORNING GOODS 104
Value Analysis, 2002'2007 104
Value Analysis, 2007'2012 105
Volume Analysis, 2002'2007 107
Volume Analysis, 2007'2012 108
Company Share Analysis 110
Distribution Analysis 113
Chapter 12 RESEARCH METHODOLOGY 115
Methodology overview 115
Secondary research 116
Market modeling 117
Primary research 118
Data finalization 119
Ongoing research 119
Chapter 13 APPENDIX 120
Future readings 120
How to contact experts in your industry 120
Disclaimer 120
LIST OF FIGURES
Figure 1: Western Europe bakery and cereals value & value forecast, 2002-2012 (US$ m, nominal prices) 30
Figure 2: Western Europe bakery and cereals category growth comparison, by value, 2002-2012 30
Figure 3: Western Europe bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 33
Figure 4: Western Europe bakery and cereals category growth comparison, by volume, 2002-2012 34
Figure 5: Western Europe bakery and cereals company share (Top 5 Companies), by value, 2006-2007 (%) 37
Figure 6: Western Europe bakery and cereals distribution channels, by value, 2006-2007(%) 39
Figure 7: Western Europe bread & rolls value & value forecast, 2002-2012 (US$ m, nominal prices) 47
Figure 8: Western Europe bread & rolls category growth comparison, by value, 2002-2012 47
Figure 9: Western Europe bread & rolls volume & volume forecast, 2002-2012 (Kg m) 50
Figure 10: Western Europe bread & rolls category growth comparison, by volume, 2002-2012 50
Figure 11: Western Europe bread & rolls company share (Top 5 Companies), by value, 2006-2007 (%) 53
Figure 12: Western Europe bread & rolls distribution channels, by value, 2006-2007(%) 55
Figure 13: Western Europe breakfast cereals value & value forecast, 2002-2012 (US$ m, nominal prices) 58
Figure 14: Western Europe breakfast cereals category growth comparison, by value, 2002-2012 58
Figure 15: Western Europe breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 61
Figure 16: Western Europe breakfast cereals category growth comparison, by volume, 2002-2012 61
Figure 17: Western Europe breakfast cereals company share (Top 5 Companies), by value, 2006-2007 (%) 64
Figure 18: Western Europe breakfast cereals distribution channels, by value, 2006-2007(%) 66
Figure 19: Western Europe cakes & pastries value & value forecast, 2002-2012 (US$ m, nominal prices) 69
Figure 20: Western Europe cakes & pastries category growth comparison, by value, 2002-2012 69
Figure 21: Western Europe cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 72
Figure 22: Western Europe cakes & pastries category growth comparison, by volume, 2002-2012 72
Figure 23: Western Europe cakes & pastries company share (Top 5 Companies), by value, 2006-2007 (%) 75
Figure 24: Western Europe cakes & pastries distribution channels, by value, 2006-2007(%) 77
Figure 25: Western Europe cookies (sweet biscuits) value & value forecast, 2002-2012 (US$ m, nominal prices) 80
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Figure 26: Western Europe cookies (sweet biscuits) category growth comparison, by value, 2002-2012 81
Figure 27: Western Europe cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 84
Figure 28: Western Europe cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 85
Figure 29: Western Europe cookies (sweet biscuits) company share by value, 2006-2007 (%) 88
Figure 30: Western Europe cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 90
Figure 31: Western Europe crackers (savory biscuits) value & value forecast, 2002-2012 (US$ m, nominal prices) 93
Figure 32: Western Europe crackers (savory biscuits) category growth comparison, by value, 2002-2012 94
Figure 33: Western Europe crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 97
Figure 34: Western Europe crackers (savory biscuits) category growth comparison, by volume, 2002-2012 98
Figure 35: Western Europe crackers (savory biscuits) company share by value, 2006-2007 (%) 101
Figure 36: Western Europe crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 103
Figure 37: Western Europe morning goods value & value forecast, 2002-2012 (US$ m, nominal prices) 106
Figure 38: Western Europe morning goods category growth comparison, by value, 2002-2012 106
Figure 39: Western Europe morning goods volume & volume forecast, 2002-2012 (Kg m) 109
Figure 40: Western Europe morning goods category growth comparison, by volume, 2002-2012 109
Figure 41: Western Europe morning goods company share (Top 5 Companies), by value, 2006-2007 (%) 112
Figure 42: Western Europe morning goods distribution channels, by value, 2006-2007(%) 114
Figure 43: Annual data review process 116
LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Western Europe bakery and cereals value (country-wise), 2002-2007 (US$ m, nominal prices) 24
Table 4: Western Europe bakery and cereals value (country-wise) forecast, 2007-2012 (US$ m, nominal prices) 25
Table 5: Western Europe bakery and cereals volume (country-wise), 2002-2007 (Kg m) 26
Table 6: Western Europe bakery and cereals volume (country-wise) forecast, 2007-2012 (Kg m) 27
Table 7: Western Europe bakery and cereals value, 2002'2007 (US$ m, nominal prices) 28
Table 8: Western Europe bakery and cereals value forecast, 2007'2012 (US$ m, nominal prices) 29
Table 9: Western Europe bakery and cereals volume, 2002'2007 (Kg m) 31
Table 10: Western Europe bakery and cereals volume forecast, 2007'2012 (Kg m) 32
Table 11: Western Europe bakery and cereals company share (Top 20 Companies) by value, 2006'2007 (%) 35
Table 12: Western Europe bakery and cereals value, by company, 2006'2007 (US$ m nominal prices) 36
Table 13: Western Europe bakery and cereals distribution channels, by value, 2006'2007 (%) 38
Table 14: Western Europe bakery and cereals value, by distribution channel, 2006'2007 (US$ m nominal prices) 38
Table 15: Barilla Holding Società per Azioni Key Facts 40
Table 16: Kellogg Company Key Facts 42
Table 17: Western Europe bread & rolls value, 2002'2007 (US$ m, nominal prices) 45
Table 18: Western Europe bread & rolls value forecast, 2007'2012 (US$ m, nominal prices) 46
Table 19: Western Europe bread & rolls volume, 2002'2007 (Kg m) 48
Table 20: Western Europe bread & rolls volume forecast, 2007'2012 (Kg m) 49
Table 21: Western Europe bread & rolls company share (Top 20 Companies) by value, 2006'2007 (%) 51
Table 22: Western Europe bread & rolls value, by company, 2006'2007 (US$ m nominal prices) 52
Table 23: Western Europe bread & rolls distribution channels, by value, 2006'2007 (%) 54
Table 24: Western Europe bread & rolls value, by distribution channel, 2006'2007 (US$ m nominal prices) 54
Table 25: Western Europe breakfast cereals value, 2002'2007 (US$ m, nominal prices) 56
Table 26: Western Europe breakfast cereals value forecast, 2007'2012 (US$ m, nominal prices) 57
Table 27: Western Europe breakfast cereals volume, 2002'2007 (Kg m) 59
Table 28: Western Europe breakfast cereals volume forecast, 2007'2012 (Kg m) 60
Table 29: Western Europe breakfast cereals company share (Top 20 Companies) by value, 2006'2007 (%) 62
Table 30: Western Europe breakfast cereals value, by company, 2006'2007 (US$ m nominal prices) 63
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Table 31: Western Europe breakfast cereals distribution channels, by value, 2006'2007 (%) 65
Table 32: Western Europe breakfast cereals value, by distribution channel, 2006'2007 (US$ m nominal prices) 65
Table 33: Western Europe cakes & pastries value, 2002'2007 (US$ m, nominal prices) 67
Table 34: Western Europe cakes & pastries value forecast, 2007'2012 (US$ m, nominal prices) 68
Table 35: Western Europe cakes & pastries volume, 2002'2007 (Kg m) 70
Table 36: Western Europe cakes & pastries volume forecast, 2007'2012 (Kg m) 71
Table 37: Western Europe cakes & pastries company share (Top 20 Companies) by value, 2006'2007 (%) 73
Table 38: Western Europe cakes & pastries value, by company, 2006'2007 (US$ m nominal prices) 74
Table 39: Western Europe cakes & pastries distribution channels, by value, 2006'2007 (%) 76
Table 40: Western Europe cakes & pastries value, by distribution channel, 2006'2007 (US$ m nominal prices) 76
Table 41: Western Europe cookies (sweet biscuits) value, 2002'2007 (US$ m, nominal prices) 78
Table 42: Western Europe cookies (sweet biscuits) value forecast, 2007'2012 (US$ m, nominal prices) 79
Table 43: Western Europe cookies (sweet biscuits) volume, 2002'2007 (Kg m) 82
Table 44: Western Europe cookies (sweet biscuits) volume forecast, 2007'2012 (Kg m) 83
Table 45: Western Europe cookies (sweet biscuits) company share (Top 20 Companies) by value, 2006'2007 (%) 86
Table 46: Western Europe cookies (sweet biscuits) value, by company, 2006'2007 (US$ m nominal prices) 87
Table 47: Western Europe cookies (sweet biscuits) distribution channels, by value, 2006'2007 (%) 89
Table 48: Western Europe cookies (sweet biscuits) value, by distribution channel, 2006'2007 (US$ m nominal prices) 89
Table 49: Western Europe crackers (savory biscuits) value, 2002'2007 (US$ m, nominal prices) 91
Table 50: Western Europe crackers (savory biscuits) value forecast, 2007'2012 (US$ m, nominal prices) 92
Table 51: Western Europe crackers (savory biscuits) volume, 2002'2007 (Kg m) 95
Table 52: Western Europe crackers (savory biscuits) volume forecast, 2007'2012 (Kg m) 96
Table 53: Western Europe crackers (savory biscuits) company share (Top 20 Companies) by value, 2006'2007 (%) 99
Table 54: Western Europe crackers (savory biscuits) value, by company, 2006'2007 (US$ m nominal prices) 100
Table 55: Western Europe crackers (savory biscuits) distribution channels, by value, 2006'2007 (%) 102
Table 56: Western Europe crackers (savory biscuits) value, by distribution channel, 2006'2007 (US$ m nominal prices) 102
Table 57: Western Europe morning goods value, 2002'2007 (US$ m, nominal prices) 104
Table 58: Western Europe morning goods value forecast, 2007'2012 (US$ m, nominal prices) 105
Table 59: Western Europe morning goods volume, 2002'2007 (Kg m) 107
Table 60: Western Europe morning goods volume forecast, 2007'2012 (Kg m) 108
Table 61: Western Europe morning goods company share (Top 20 Companies) by value, 2006'2007 (%) 110
Table 62: Western Europe morning goods value, by company, 2006'2007 (US$ m nominal prices) 111
Table 63: Western Europe morning goods distribution channels, by value, 2006'2007 (%) 113
Table 64: Western Europe morning goods value, by distribution channel, 2006'2007 (US$ m nominal prices) 113
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