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Copyright: David Thiel 2009
Research Methods in Electrical
Engineering
Professor David Thiel
Centre for Wireless Monitoring and
Applications
Griffith University, Brisbane Australia
Copyright: David Thiel 2009
Purpose
• To make attendees familiar with the
process of rigorous research in an
academic environment.
• To encourage attendees to critically
evaluate research papers they read.
• To outline the processes required to
undertake a research project.
Copyright: David Thiel 2009
Topics
1. Overview of the Research Process
2. Literature Search
3. Report Writing, Data Collection &
Presentation
4. Statistical Analysis of Data and Sampling
5. Making a Presentation
6. Survey Research Methods
7. Review
Copyright: David Thiel 2009
Topic 1
Overview of the Research Process
Copyright: David Thiel 2009
What is Research?
• Discovery of new things that have been
independently verified by other
professionals.
• Something new to humanity (not just new
to you or your group).
Copyright: David Thiel 2009
Good & Bad Research Examples
• Case 1 A high school research paper
• Case 2 A good idea
• Case 3 Tested outcomes for a new idea
Copyright: David Thiel 2009
The Scientific Method
An idea
Discovery
Independent verification:
literature, experiment,
numerical model,
analytical model, etc
Prior
knowledge
Submit
Report,
Thesis,
Journal
or
Conference
Paper
Assessors
Independent verification:
literature,
numerical model,
analytical model, etc
The Outcome is Recognised
as a Major contribution
to the field
Copyright: David Thiel 2009
The Research Community
• All use the same scientific method.
• All follow the same ethical principles.
• All use the same language and terms.
• All provide information to the world-wide
community reported in a full and open
manner.
• All acknowledge the previous work of
others.
Copyright: David Thiel 2009
Publications and Referencing
• The archival literature (must be printed
somewhere and unalterable).
• Must be reviewed by independent
professionals before publication.
• Must be complete so others can reproduce
the results.
• These three form the basic validity test!
Copyright: David Thiel 2009
Types of Publication
• Scientific papers (refereed journal and
conference papers)
• Trade articles
• Newspaper articles
• Infomercials
• Advertisements
You must only rely on refereed papers in
accredited journals and conferences.
Copyright: David Thiel 2009
How can you tell?
• Length of title
• References (and their quality)
• Author’s name and affiliation
• Evidence that the paper has been reviewed and
revised.
• Date of submission & date of publication.
• The paper includes a review of previously
published work.
• Conclusion contains a critical reflection on the
contents of the article.
Copyright: David Thiel 2009
Activity
• Use http://scholar.google.co.id/ and enter
the key words from the paper you have.
• Did you find it?
• What else did you find?
Copyright: David Thiel 2009
“Next step” research
• Incremental advance compared to
paradigm shift.
• Lateral translation research.
Copyright: David Thiel 2009
Topic 2
Literature Search
Copyright: David Thiel 2009
Literature Review
• Who has done what and how?
• What is their plan for “further work”?
• Have they reported more recent work in a
conference?
• What opportunities are available for
confirming the results of others and
expanding their results and conclusions?
Copyright: David Thiel 2009
Key Words
• Essential for searching the literature.
• Must be both general and specific.
Copyright: David Thiel 2009
Publication delays
• Check your paper and see the submission
date and the publication date.
• This delay may mean that this team has
moved forward with their research.
Following their suggestions for further
work might have you gazumped.
• Conferences often have a 6 month delay
between abstract submission and the
conference presentation.
Copyright: David Thiel 2009
Planning for an outcome
• What is convincing “proof”?
• What is the evidence you will provide?
– Data
– Sampling techniques
– Accuracy.
• Who is interested in this research?
• Where will you release (publish/present)
your research results?
Copyright: David Thiel 2009
Anticipating problems
• Team planning meetings
– Circulate outcomes immediately following the
meeting
– Action items
• Equipment calibration
• Reliable power
• Preventing Data loss
Copyright: David Thiel 2009
Publication of Data
• Internal report?
• Choosing a conference
• Choosing a journal
Copyright: David Thiel 2009
Journal rankings
• Impact factor
• Half life
• Citations (Google, ISI Thomson Web of
Knowledge, Scopus, etc)
http://scholar.google.co.id/
• Weaknesses of the ranking systems
• H index – The number of papers that have
more than that number of citations fpr
person.
Copyright: David Thiel 2009
Research Planning
• Concurrent Engineering
– Assembling the equipment
– Arranging access to the site
– Writing the paper draft
– Choosing the journal
• Concurrent Research
Copyright: David Thiel 2009
Using the right language
• Definition of terms (standards, standard usage,
standard methods of analysis).
• Standard Measurement Procedures
• Standard values (eg copper conductivity)
• Spelling (US English or UK English?), Lexicon
and naming conventions.
• Key words in publications
• This is vital for accurate electronic searching of
indexes.
Copyright: David Thiel 2009
Searching the Web
• Google scholar http://scholar.google.co.id/
• Journals and publisher’s indexes
– IEEE Xplore digital library
http://ieeexplore.ieee.org/Xplore/dynhome.jsp
– Elsevier
http://www.elsevier.com/wps/find/journal_brow
se.cws_home
– and many more.
Copyright: David Thiel 2009
IP Searching
• Patents http://www.uspto.gov/
http://www.wipo.int/pctdb/en/search-
adv.jsp
• PCT Applications
http://www.wipo.int/pctdb/en/
• Country Based Searching
http://www.wipo.int/ipdl/en/resources/links.j
sp
Copyright: David Thiel 2009
Activity
• Find some scientific terms in your paper,
and check the definition. (Why not
wikipedia?)
• Key word searches, key word selection.
• Definition of terms.
Copyright: David Thiel 2009
Topic 3
Report Writing
Copyright: David Thiel 2009
The title
• 10-15 words is most common.
• Must be sufficiently specific.
Copyright: David Thiel 2009
The Abstract – an example
• High speed electronic beam switching is a
desirable feature of smart antennas.
Copyright: David Thiel 2009
The Abstract – an example
• High speed electronic beam switching is a
desirable feature of smart antennas. Most
smart antennas are too large for most
applications and require significant power
during normal operations.
Copyright: David Thiel 2009
The Abstract – an example
• High speed electronic beam switching is a
desirable feature of smart antennas. Most
smart antennas are too large for most
applications and require significant power
during normal operations. A thirteen
element switched parasitic antenna was
optimised for gain, speed and beam
coverage.
Copyright: David Thiel 2009
The Abstract – an example
• High speed electronic beam switching is a
desirable feature of smart antennas. Most
smart antennas are too large for most
applications and require significant power
during normal operations. A thirteen
element switched parasitic antenna was
optimised for gain, speed and beam
coverage. Antenna characteristics were
determined at 1.8 GHz by finite element
modelling and measurements on a
prototype.
Copyright: David Thiel 2009
The Abstract – an example
• High speed electronic beam switching is a
desirable feature of smart antennas. Most smart
antennas are too large for most applications and
require significant power during normal
operations. A thirteen element switched
parasitic antenna was optimised for gain, speed
and beam coverage. Antenna characteristics
were determined at 1.8 GHz by finite element
modelling and measurements on a prototype.
The antenna had a gain of +9.8 dBi, a footprint
of less than one half wavelength squared and
was switched ion less than 100 ms.
Copyright: David Thiel 2009
The Abstract – an example
• High speed electronic beam switching is a
desirable feature of smart antennas. Most smart
antennas are too large for most applications and
require significant power during normal
operations. A thirteen element switched
parasitic antenna was optimised for gain, speed
and beam coverage. Antenna characteristics
were determined at 1.8 GHz by finite element
modelling and measurements on a prototype.
The antenna had a gain of +9.8 dBi, a footprint
of less than one half wavelength squared and
was switched ion less than 100 ms. This is a
better performance compared to previous
antennas.
Copyright: David Thiel 2009
The Abstract – a general guide
• 2 sentences on the wider field – context
and significance.
• 2 sentences on the research method
• 2 sentences on the results and
conclusions.
Copyright: David Thiel 2009
Scientific writing style
Do’s and Don’ts
• Past tense
• Third person
• Usually timing of events is not included
unless it is essential to data collection.
• Sections and subsections (one level? two
level? three level?).
• Quotes from other authors – not common!
Copyright: David Thiel 2009
Creating equations
• There are standard symbols for quantities (eg
V=IR).
• There are standard forms for scalar symbols
(often lower case, italics, not-bold) and vector
symbols (upper-case, bold).
• The symbols must be the same font on every
occasion used in the equations and in the main
text.
• All symbols must be defined.
• MS Equation editor allows for equation creation.
• There are standard upper-case and lower-case
type settings.
Copyright: David Thiel 2009
Data Collection & Presentation
Copyright: David Thiel 2009
Types of Data
• Quantitative data (numerical)
– Integers (eg animal counts, packets received,
bit error rate)
– Non-integers (eg analog sensor output)
• Qualitative data (descriptive words)
• Binary data (yes/no, success/failure,
present/absent etc)
• Scalar information (1D, 2D, 3D, nD)
• Vector information (1D, 2D, 3D, nD)
Copyright: David Thiel 2009
Quantitative Data
• Kelvin’s First Law of Measurement: “The
measurement must not alter the event
being measured”.
– Microwave current measurements?
– The impedance of an antenna?
Copyright: David Thiel 2009
Data Presentation
• Plots (2D and 3D), histograms, pie charts, tables of
numbers.
• Printed papers usually black and white (lines
distinguished by dots, dashes, ellipse, legend etc)
• Colour in power point slides and web publishing.
• For comparison plot more than one data set on the same
graph using the same scale.
• Images and flow charts.
• Interpolation and extrapolation.
• Curve fitting (covered in later lectures)
• Contour plots.
Copyright: David Thiel 2009
Plotting and analysis tools
• MS EXCEL (Chart Wizard - 4 steps) -
demonstration
• Matlab (plot, subplot, contour, quiver, etc)
Copyright: David Thiel 2009
Graphing Guidelines
• Always plot discrete points clearly.
• Do not join points unless you have a
continuous mathematical function.
• To compare data plot several lines on the
same axes.
• Consider including error bars on all points
Copyright: David Thiel 2009
0
0.5
1
1.5
2
2.5
3
3.5
0 2 4 6 8 10 12
Time (secs)
Voltage
(mV)
0
0.5
1
1.5
2
2.5
3
3.5
0 2 4 6 8 10 12
Time (secs)
Voltage
(mV)
0
0.5
1
1.5
2
2.5
3
3.5
0 2 4 6 8 10 12
Time (secs)
Voltage
(mV)
X X
Copyright: David Thiel 2009
1 2 3 4 5 6 7
1
2
3
4
5
6
7
8
0
2
4
6
8
0
2
4
6
8
10
20
30
40
50
1 2 3 4 5 6 7
1
2
3
4
5
6
7
8
0
2
4
6
8
0
2
4
6
8
10
20
30
40
50
contourf
surf
image
mesh
Matlab scalar 2D plots
Copyright: David Thiel 2009
quiver
Matlab vector 2D plots
1 2 3 4 5 6 7 8 9 10 11
1
2
3
4
5
6
7
8
East-west (metres)
North-south
(metres)
Copyright: David Thiel 2009
Qualitative Data
• This can be a challenge as everyone will
use a different description.
• One approach is to convert qualitative
data to quantitative data (eg rate from very
bad to very good on a score of 1 to 10).
Copyright: David Thiel 2009
Decision Matrix
Vehicle Cost Size Warranty
Delivery
time Comfort
Total
Score
Mazda 3 6 8 7 8 8 37
Mazda 2 8 6 7 7 6 34
Ford
Focus 6 7 7 8 7 35
Honda 6 6 5 6 5 28
Toyota
Camry 4 8 6 7 8 33
VW 2 6 5 3 7 23
Copyright: David Thiel 2009
Decision Matrix - Histogram
0
5
10
15
20
25
30
35
40
C
o
s
t
S
i
z
e
W
a
r
r
a
n
t
y
D
e
l
i
v
e
r
y
t
i
m
e
C
o
m
f
o
r
t
T
o
t
a
l
S
c
o
r
e
Mazda 3
Mazda 2
Ford Focus
Honda
Toyota Camry
VW
Score
Survey Questions
Copyright: David Thiel 2009
Data Collection
• Asking the right questions without leading
the person (survey instruments -
questionaires).
• Use redundant questions that always need
a positive response (discussed in a later
lecture).
• Survey results (Is 35% return good
enough?).
Copyright: David Thiel 2009
Flow Charts (MS Word)
Initiate equipment
Yes/No?
Stop process
Copyright: David Thiel 2009
Activity
• Plotting analysis using MS eXcel.
• Flow chart using MS word.
Copyright: David Thiel 2009
Topic 5
Statistical Analysis and Sampling
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
Copyright: David Thiel 2009
Normal Distribution
From: http://mathbits.com/MathBits/TISection/Statistics2/normaldistribution.htm
Copyright: David Thiel 2009
Experimental error?
• How does this compare with your results?
• Is your result significant statistically?
Copyright: David Thiel 2009
Linear correlation
• Need to fit a line to your data? Quote the
linear correlation coefficient (linear
regression)
y = 0.1199x + 0.2876
R2
= 0.9498
0
0.5
1
1.5
2
2.5
3
0 5 10 15 20
Voltage
Sample
Copyright: David Thiel 2009
Sampling
• Population – every possible candidate.
• Sample population – a small number of
candidates selected from the population.
• It is impossible to know from an
examination of your sample alone, if your
sample is representative of the whole
population.
Copyright: David Thiel 2009
Examples:
• In Australia the total population over 18 years votes in
an election.
• Before the election, the press like to take a small
sample the population to estimate the likely outcome of
an election. This is called “polling”.
• They hope that the sample is representative of the
entire population.
• How do they select a representative sample for a
telephone poll?
– Post code?
– Telephone book?
– In the street or shopping centre?
– etc
Copyright: David Thiel 2009
All samples may be biased
• Why?
– Age?
– Shyness/openness?
– Work times (shift workers)?
– etc
Copyright: David Thiel 2009
Example
• 6 people live in a single house
• We want to randomly select 2 to get an idea of
the use of mobile phones in the house.
• To do this we could:
visit at 10am on a week day.
visit at 3pm on a week day.
telephone at 8pm on a week day.
visit on Saturday morning at 10am.
Visit on Sunday afternoon at 3pm.
– etc
Copyright: David Thiel 2009
We ask the question:
• How do you rate your use of a mobile
phone on a scale of 1 to 10?
– 10 means very continuously (>20 hours per
week)
– 1 means never (<30 minutes per week)
Copyright: David Thiel 2009
We have the following opinions
• Mary stays at home, goes shopping and drives
children to school at 8am and pick up at 3pm.
• Fred drives to work for night shift. Leaves at
7pm and comes home at 6am.
• Asif is a 9am – 5pm office worker who rides the
train.
• Sri is a part time sales person drives around the
city from 10am to 2 pm.
• Chen cycles to University 9am and back at
3pm.
• Rocco is retired and stays in the house all day.
4
2
5
8
7
1
Average value is 4.5/10
Copyright: David Thiel 2009
How many possibilities?
• If we select 2 people from the total population of n
people we have P combinations where
• ! indicates factorial where 5! = 5x4x3x2x1.
• For a population of 6 we have 15 possibilities.
!
)!
2
(
!
2
n
n
P


Copyright: David Thiel 2009
There are 15 different combinations
• Lowest result from a sample of two people
would be Rocco and Fred (2 and 1) –
Mean is 1.5/10.
• Highest sample of two would be Sri and
Chen (7 and 8) – Mean is 7.5/10.
• 5 combinations lie between 4 and 5
• 11 combinations lie between 3 and 6
• 13 combinations lie between 2 and 7
• 15 combinations lie between 1 and 8
Copyright: David Thiel 2009
Compromise required
• The greater the need for a very accurate
result, the smaller the chance of fulfilling
this, even with the best method of
approach.
Copyright: David Thiel 2009
Sampling Strategies
• Clustered Sampling: Select a sample from only those
parts of the population which are relevant; eg chose only
those people who use the road at peak hour.
• Stratified Sampling: Select a sample proportionally to
those who are likely to use the road at peak hour and
those that don’t. (4/6 use at peak hour and 2/6 don’t, so
use a sample of 3, two who travel at peak hour and one
that does not)
• Destructive Sampling: If the sample is destroyed by
sampling (i.e. their mind is changed), then clearly you
should not sample all people.
Copyright: David Thiel 2009
Chassis strength testing
• A production line of note book computers
produces 2000 units per day.
• The company is required to strength-test
to failure15 samples every day.
• How do we select those samples?
Copyright: David Thiel 2009
The Monte-Carlo Method
• A random sampling technique to define the
effect of a large number of parameters on
an outcome. (Usually between 0.1% and
1% of total population).
• Usually applied to complex systems
described by mathematics.
• One randomly selects the parameters and
calculates the outcome.
• Used in optimisation.
Copyright: David Thiel 2009
Random Sampling
• How can I choose a team of 6 people
randomly from this class?
– Family name?
– Student number?
– Seating location in the class?
– Every third person?
• Every person must have an equal
probability of being chosen.
Copyright: David Thiel 2009
Random Numbers
1 0.5175 0.2455 0.9670 0.7566 0.3222
6 0.3234 0.0239 0.0048 0.6207 0.3796
11 0.4670 0.0300 0.3014 0.6453 0.6414
16 0.3208 0.8862 0.4546 0.3273 0.6023
21 0.0936 0.8864 0.8905 0.1542 0.0377
26 0.8704 0.9132 0.8435 0.1844 0.3351
31 0.4451 0.5474 0.2504 0.4552 0.0782
36 0.1478 0.1726 0.7339 0.5332 0.5440
41 0.6520 0.4870 0.8396 0.1624 0.4911
46 0.9420 0.8144 0.4230 0.9258 0.2879
51 0.8824 0.9366 0.7085 0.4091 0.2527
56 0.6609 0.5831 0.4059 0.0312 0.4393
61 0.2039 0.5489 0.5263 0.1673 0.6586
66 0.1703 0.4718 0.5256 0.5651 0.3256
71 0.0161 0.7533 0.0915 0.9854 0.0017
76 0.1654 0.3323 0.4037 0.1403 0.9727
81 0.1091 0.1725 0.7821 0.3336 0.1009
86 0.3612 0.5130 0.2648 0.3091 0.3184
91 0.5611 0.3804 0.3079 0.3543 0.9555
96 0.9638 0.8282 0.1850 0.1629 0.3493
Excel function
=rand()
Copyright: David Thiel 2009
Sample Rate
• Number of samples per second.
• In a digital recording sensor system this might
be obvious initially, but there may be
“overheads” when you need time to send and/or
store data.
• In an analog system this is regulated by the filter
response (eg mechanical needle, DMM update
speed, noise reduction filter).
• Over-sampling and under-sampling.
• Nyquist sampling (twice the maximum frequency
of interest).
Copyright: David Thiel 2009
Topic 5
Making a Presentation
Copyright: David Thiel 2009
Preparing a Power Point
Presentation
• Maximum number of slides – one per
minute!
• Optimal number of slides – one per 2
minutes
• Use slides as a reminder of what you will
say.
• During your presentation, do not read what
is on the slides.
• 100 words maximum on each slide.
Copyright: David Thiel 2009
Preparing a Power Point
Presentation
• Font size? (large!)
• Graphs? (large!)
• Colours? (clearly distinguishable, high contrast,
minimal background colour – not dark)
• Movies? (check on the presentation computer
before your talk – usually they don’t work!)
• Pictures? (not too dark)
• Lighting? (Keep the room lights up so you can
see the audience)
Copyright: David Thiel 2009
Images
• You MUST acknowledge the source of
image if it is not yours including
– MS word image library (in this presentation)
– Pictures taken from web sites
– Pictures taken from colleagues
– Graphs taken from papers etc
Copyright: David Thiel 2009
Organisation: 10 minute talk
• Title slide (Name and affiliation) 1
• Outline slide (Major sections) 1
• Introduction (Wider research context) 1
• Main text (method, apparatus, results) 4-6
• Conclusions 1
• References 1
Copyright: David Thiel 2009
Nervous?
• Hints for overcoming nervousness:
• Memorise the first 2-3 sentences (opening
sentences).
• Make sure you have key words on your
power point to trigger your memory.
• Do not start speaking until the title slide is
visible to the audience.
Copyright: David Thiel 2009
Being Polite! Before you speak
• Introduce yourself to the session chair
before the session starts.
• Load your presentation before the session
starts.
• Wait for the chair to introduce you before
you speak.
• Switch off your mobile telephone.
Copyright: David Thiel 2009
Being Polite! During your talk
• Thank the chairperson for the introduction.
• Speak clearly
• Pretend you are talking to the back row of seats
in the room (project your voice).
• Acknowledge your co-authors in Slide 1.
• Rigidly stick to the allocated presentation time.
• Clearly indicate the presentation is finished by a
slide and say “thank you” to the audience.
• Do not invite questions from the audience. (This
is the role of the chair person)
Copyright: David Thiel 2009
Being Polite! After your talk
• Go quickly back to your seat.
• Do not discuss your paper with others
during the next talk.
• If necessary, leave the room (politely – do
not slam the door).
• Once the session is complete, thank the
chair person.
Copyright: David Thiel 2009
Why References?
• For scientific rigour.
• In case someone in the audience has
made a major contribution to the field.
• So the audience can follow up on your
previous publications.
Copyright: David Thiel 2009
Topic 6
Survey Research Methods
Copyright: David Thiel 2009
• This is about how to prepare and analyse
a survey (questionaire)
Copyright: David Thiel 2009
“Sick building” Survey
• The research question:
• Do you think that working in this building is
making you feel sick?
Copyright: David Thiel 2009
Designing a Survey
• Role of the researcher
– Develop the research plan
– Design the survey instrument
– Select the sample population
– Issue/distribute the survey
– Prompt the sample population for responses
– Analyse the data
– Generate conclusions
Copyright: David Thiel 2009
Who are the stake-holders
• Selecting the sample population
– Who are the stake-holders?
– What’s in it for them? (No interest can mean no
completion)
• Random selection from a large population
• Inclusion –
– Those that are keen to participate will respond
– Are they a biased sample?
• Exclusion
– Will people be offended if they are not asked to
respond?
Copyright: David Thiel 2009
Who are the stake-holders
• You must be able to defend your sample
population selection
Copyright: David Thiel 2009
Anonymous Responses
• Arguments for “yes” – Anonymous
– Sample population might be less influenced by who is
asking the questions
– Respondents might be less concerned about others
learning of their opinions
• Arguments for “no” – Non-anonymous
– Who will you send the results to?
– Who will you send the reward (chocolates) to?
– How do you know who to follow up about returning
the survey?
Copyright: David Thiel 2009
Confidentiality
• You need to ensure that confidentiality is
assured before the survey is sent out.
• Consider using an independent third party
to administer the survey.
• I have been asked to complete a survey
which asked for sufficient personal
information to be identified uniquely.
• How will you report “free” comments?
Copyright: David Thiel 2009
Feedback
• It is assumed that your sample population
(and the full population) will want access
to the results.
• You must explain how will this be done at
the beginning of the survey.
Copyright: David Thiel 2009
Sample Time lines
• Week 1:Pre-survey letter of introduction
(Wider research context and brief research
plan)
• Week 2:Survey send out
• Week 3:Mid-survey reminder letter
• Week 4:Last minute final reminder
• Week 6:Post-survey analysis report
completed
Copyright: David Thiel 2009
Rating system – 5 point scale
• Strongly disagree 1
• Disagree 2
• Neutral 3
• Agree 4
• Strongly agree 5
• Neutral allows respondents to “sit on the
fence”
Copyright: David Thiel 2009
Rating system – 4 point scale
• Strongly disagree 1
• Disagree 2
• Agree 3
• Strongly agree 4
• This forces respondents to show positive
or negative attitudes.
Copyright: David Thiel 2009
Topics for “Sick building” survey
• General personal well being
• Lighting
• Ventilation
• Noise and vibration
• Odour
• Electromagnetic radiation
• Security
• Demographics of respondents
Copyright: David Thiel 2009
Hints for writing questions
• Keep is very simple – avoid jargon
• Use one concept per question – avoid multiple concepts
• Keep wording positive – avoid negative words and
phrases, double negatives
• The first question should be the “over-all question” –
Never place a controversial question at the beginning.
• Place demographics questions at the end –
Demographics at the beginning can raise suspicions.
• Keep related questions together – Difficult for the
respondent to remain coherent
• Use three questions per topic – Do not over question,
don’t waste people’s time.
Copyright: David Thiel 2009
Statement wording
• I don’t feel well most of the time (negative wording).
• I enjoy good health.
• I am satisfied with the ventilation and the lighting
environment (double-barrelled question).
• I am satisfied with the ventilation.
• I am satisfied with the lighting.
• The University does not do a bad job of keeping us
informed about work place health and safety issues.
(double negative)
• The University does a good job of keeping us informed
about work place health and safety issues.
• Many students feel ill as soon as they walk into the
building. (projecting the feelings of others).
• Students enjoy working in this building.
Copyright: David Thiel 2009
Judgemental versus Observational
• This work environment is just as good as
other places where I have worked.
• I am happy with this work environment.
• The University listens and acts on student
and staff concerns about the building
environment.
• I am satisfied with the University’s
response to student concerns about the
building environment.
Copyright: David Thiel 2009
Judgemental versus Observational
• This work environment is just as good as
other places where I have worked.
• I am happy with this work environment.
• What if you asked both statements to be
rated?
• The conclusions would be different
Copyright: David Thiel 2009
Reverse scoring
• Q10: I am not happy with this work
environment. (1 – 5)
• Q35: I am happy with this work environment. (1
– 5)
• You would need to reverse score Q10 for proper
statistics.
• The dangers include:
– Donkey vote gives confusion (What do you do if you
get 5 for both?)
– Was the question misread?
– Was the respondent annoyed?
Copyright: David Thiel 2009
Sample Open ended questions
and comments
• Please identify at least three things that
cause you concern in this work
environment.
• Please identify at least three things that
you like about this work environment.
Copyright: David Thiel 2009
Reporting
• Calculate averages and statistics for each
theme.
• Construct a Histogram and report the mean
value
• E.g. 80% rated the noise environment neutral or
better.
• Or: 20% indicated that the noise environment
was not good.
• Report selective quotes on open questions.
Copyright: David Thiel 2009
Missing Data
• Did the respondent simply forget one
question?
• Maybe the question was not relevant to
that person?
• Was the question too personal?
• Was the question confusing? Could it have
been scored as a 1 for one interpretation
and a 5 using another interpretation.
Copyright: David Thiel 2009
Accuracy and Reliability
• On a 5 point scale there are 5 possible
answers.
• Your mean value for the sample population
can be expressed to several decimal
places.
• How many places are significant?
• Return to Normal Distribution statistics
based on z score.
Copyright: David Thiel 2009
References
• Connolly, P.M. & Connolly, K.G., 2004,
Employee opinion questionaires, Pfeiffer.
• Rosenfeld, P., Edwards, J.E., & Thomas,
M.D., (eds), 1993, Improving
organizational surveys, SAGE Pub.
• Images from MS Word Clip Art.
Copyright: David Thiel 2009
Review
Copyright: David Thiel 2009
1. The Research Process
• Independent verification of results.
• Designing the experiment for outcomes
• Journal rankings
Copyright: David Thiel 2009
2. Literature Search
• Using the web etc
Copyright: David Thiel 2009
3. Report writing, Data Collection
& Presentation
• Abstract
• Referencing
• Equations
• Figures
• Conclusions and Further work
• Qualitative and quantitative data
• Plotting techniques for multi-dimensional data
Copyright: David Thiel 2009
4. Statistical Analysis and Sampling
• Regression analysis
• How to select a random sample.
Copyright: David Thiel 2009
5. Making a Presentation
Copyright: David Thiel 2009
6. Survey research methods
• How to create and analyse a survey.
Copyright: David Thiel 2009
Why this presentation?
• To develop an understanding of the
scientific environment in which research is
conducted.
Copyright: David Thiel 2009
Student Evaluation of Course
• Survey!

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Research Methods EE

  • 1. Copyright: David Thiel 2009 Research Methods in Electrical Engineering Professor David Thiel Centre for Wireless Monitoring and Applications Griffith University, Brisbane Australia
  • 2. Copyright: David Thiel 2009 Purpose • To make attendees familiar with the process of rigorous research in an academic environment. • To encourage attendees to critically evaluate research papers they read. • To outline the processes required to undertake a research project.
  • 3. Copyright: David Thiel 2009 Topics 1. Overview of the Research Process 2. Literature Search 3. Report Writing, Data Collection & Presentation 4. Statistical Analysis of Data and Sampling 5. Making a Presentation 6. Survey Research Methods 7. Review
  • 4. Copyright: David Thiel 2009 Topic 1 Overview of the Research Process
  • 5. Copyright: David Thiel 2009 What is Research? • Discovery of new things that have been independently verified by other professionals. • Something new to humanity (not just new to you or your group).
  • 6. Copyright: David Thiel 2009 Good & Bad Research Examples • Case 1 A high school research paper • Case 2 A good idea • Case 3 Tested outcomes for a new idea
  • 7. Copyright: David Thiel 2009 The Scientific Method An idea Discovery Independent verification: literature, experiment, numerical model, analytical model, etc Prior knowledge Submit Report, Thesis, Journal or Conference Paper Assessors Independent verification: literature, numerical model, analytical model, etc The Outcome is Recognised as a Major contribution to the field
  • 8. Copyright: David Thiel 2009 The Research Community • All use the same scientific method. • All follow the same ethical principles. • All use the same language and terms. • All provide information to the world-wide community reported in a full and open manner. • All acknowledge the previous work of others.
  • 9. Copyright: David Thiel 2009 Publications and Referencing • The archival literature (must be printed somewhere and unalterable). • Must be reviewed by independent professionals before publication. • Must be complete so others can reproduce the results. • These three form the basic validity test!
  • 10. Copyright: David Thiel 2009 Types of Publication • Scientific papers (refereed journal and conference papers) • Trade articles • Newspaper articles • Infomercials • Advertisements You must only rely on refereed papers in accredited journals and conferences.
  • 11. Copyright: David Thiel 2009 How can you tell? • Length of title • References (and their quality) • Author’s name and affiliation • Evidence that the paper has been reviewed and revised. • Date of submission & date of publication. • The paper includes a review of previously published work. • Conclusion contains a critical reflection on the contents of the article.
  • 12. Copyright: David Thiel 2009 Activity • Use http://scholar.google.co.id/ and enter the key words from the paper you have. • Did you find it? • What else did you find?
  • 13. Copyright: David Thiel 2009 “Next step” research • Incremental advance compared to paradigm shift. • Lateral translation research.
  • 14. Copyright: David Thiel 2009 Topic 2 Literature Search
  • 15. Copyright: David Thiel 2009 Literature Review • Who has done what and how? • What is their plan for “further work”? • Have they reported more recent work in a conference? • What opportunities are available for confirming the results of others and expanding their results and conclusions?
  • 16. Copyright: David Thiel 2009 Key Words • Essential for searching the literature. • Must be both general and specific.
  • 17. Copyright: David Thiel 2009 Publication delays • Check your paper and see the submission date and the publication date. • This delay may mean that this team has moved forward with their research. Following their suggestions for further work might have you gazumped. • Conferences often have a 6 month delay between abstract submission and the conference presentation.
  • 18. Copyright: David Thiel 2009 Planning for an outcome • What is convincing “proof”? • What is the evidence you will provide? – Data – Sampling techniques – Accuracy. • Who is interested in this research? • Where will you release (publish/present) your research results?
  • 19. Copyright: David Thiel 2009 Anticipating problems • Team planning meetings – Circulate outcomes immediately following the meeting – Action items • Equipment calibration • Reliable power • Preventing Data loss
  • 20. Copyright: David Thiel 2009 Publication of Data • Internal report? • Choosing a conference • Choosing a journal
  • 21. Copyright: David Thiel 2009 Journal rankings • Impact factor • Half life • Citations (Google, ISI Thomson Web of Knowledge, Scopus, etc) http://scholar.google.co.id/ • Weaknesses of the ranking systems • H index – The number of papers that have more than that number of citations fpr person.
  • 22. Copyright: David Thiel 2009 Research Planning • Concurrent Engineering – Assembling the equipment – Arranging access to the site – Writing the paper draft – Choosing the journal • Concurrent Research
  • 23. Copyright: David Thiel 2009 Using the right language • Definition of terms (standards, standard usage, standard methods of analysis). • Standard Measurement Procedures • Standard values (eg copper conductivity) • Spelling (US English or UK English?), Lexicon and naming conventions. • Key words in publications • This is vital for accurate electronic searching of indexes.
  • 24. Copyright: David Thiel 2009 Searching the Web • Google scholar http://scholar.google.co.id/ • Journals and publisher’s indexes – IEEE Xplore digital library http://ieeexplore.ieee.org/Xplore/dynhome.jsp – Elsevier http://www.elsevier.com/wps/find/journal_brow se.cws_home – and many more.
  • 25. Copyright: David Thiel 2009 IP Searching • Patents http://www.uspto.gov/ http://www.wipo.int/pctdb/en/search- adv.jsp • PCT Applications http://www.wipo.int/pctdb/en/ • Country Based Searching http://www.wipo.int/ipdl/en/resources/links.j sp
  • 26. Copyright: David Thiel 2009 Activity • Find some scientific terms in your paper, and check the definition. (Why not wikipedia?) • Key word searches, key word selection. • Definition of terms.
  • 27. Copyright: David Thiel 2009 Topic 3 Report Writing
  • 28. Copyright: David Thiel 2009 The title • 10-15 words is most common. • Must be sufficiently specific.
  • 29. Copyright: David Thiel 2009 The Abstract – an example • High speed electronic beam switching is a desirable feature of smart antennas.
  • 30. Copyright: David Thiel 2009 The Abstract – an example • High speed electronic beam switching is a desirable feature of smart antennas. Most smart antennas are too large for most applications and require significant power during normal operations.
  • 31. Copyright: David Thiel 2009 The Abstract – an example • High speed electronic beam switching is a desirable feature of smart antennas. Most smart antennas are too large for most applications and require significant power during normal operations. A thirteen element switched parasitic antenna was optimised for gain, speed and beam coverage.
  • 32. Copyright: David Thiel 2009 The Abstract – an example • High speed electronic beam switching is a desirable feature of smart antennas. Most smart antennas are too large for most applications and require significant power during normal operations. A thirteen element switched parasitic antenna was optimised for gain, speed and beam coverage. Antenna characteristics were determined at 1.8 GHz by finite element modelling and measurements on a prototype.
  • 33. Copyright: David Thiel 2009 The Abstract – an example • High speed electronic beam switching is a desirable feature of smart antennas. Most smart antennas are too large for most applications and require significant power during normal operations. A thirteen element switched parasitic antenna was optimised for gain, speed and beam coverage. Antenna characteristics were determined at 1.8 GHz by finite element modelling and measurements on a prototype. The antenna had a gain of +9.8 dBi, a footprint of less than one half wavelength squared and was switched ion less than 100 ms.
  • 34. Copyright: David Thiel 2009 The Abstract – an example • High speed electronic beam switching is a desirable feature of smart antennas. Most smart antennas are too large for most applications and require significant power during normal operations. A thirteen element switched parasitic antenna was optimised for gain, speed and beam coverage. Antenna characteristics were determined at 1.8 GHz by finite element modelling and measurements on a prototype. The antenna had a gain of +9.8 dBi, a footprint of less than one half wavelength squared and was switched ion less than 100 ms. This is a better performance compared to previous antennas.
  • 35. Copyright: David Thiel 2009 The Abstract – a general guide • 2 sentences on the wider field – context and significance. • 2 sentences on the research method • 2 sentences on the results and conclusions.
  • 36. Copyright: David Thiel 2009 Scientific writing style Do’s and Don’ts • Past tense • Third person • Usually timing of events is not included unless it is essential to data collection. • Sections and subsections (one level? two level? three level?). • Quotes from other authors – not common!
  • 37. Copyright: David Thiel 2009 Creating equations • There are standard symbols for quantities (eg V=IR). • There are standard forms for scalar symbols (often lower case, italics, not-bold) and vector symbols (upper-case, bold). • The symbols must be the same font on every occasion used in the equations and in the main text. • All symbols must be defined. • MS Equation editor allows for equation creation. • There are standard upper-case and lower-case type settings.
  • 38. Copyright: David Thiel 2009 Data Collection & Presentation
  • 39. Copyright: David Thiel 2009 Types of Data • Quantitative data (numerical) – Integers (eg animal counts, packets received, bit error rate) – Non-integers (eg analog sensor output) • Qualitative data (descriptive words) • Binary data (yes/no, success/failure, present/absent etc) • Scalar information (1D, 2D, 3D, nD) • Vector information (1D, 2D, 3D, nD)
  • 40. Copyright: David Thiel 2009 Quantitative Data • Kelvin’s First Law of Measurement: “The measurement must not alter the event being measured”. – Microwave current measurements? – The impedance of an antenna?
  • 41. Copyright: David Thiel 2009 Data Presentation • Plots (2D and 3D), histograms, pie charts, tables of numbers. • Printed papers usually black and white (lines distinguished by dots, dashes, ellipse, legend etc) • Colour in power point slides and web publishing. • For comparison plot more than one data set on the same graph using the same scale. • Images and flow charts. • Interpolation and extrapolation. • Curve fitting (covered in later lectures) • Contour plots.
  • 42. Copyright: David Thiel 2009 Plotting and analysis tools • MS EXCEL (Chart Wizard - 4 steps) - demonstration • Matlab (plot, subplot, contour, quiver, etc)
  • 43. Copyright: David Thiel 2009 Graphing Guidelines • Always plot discrete points clearly. • Do not join points unless you have a continuous mathematical function. • To compare data plot several lines on the same axes. • Consider including error bars on all points
  • 44. Copyright: David Thiel 2009 0 0.5 1 1.5 2 2.5 3 3.5 0 2 4 6 8 10 12 Time (secs) Voltage (mV) 0 0.5 1 1.5 2 2.5 3 3.5 0 2 4 6 8 10 12 Time (secs) Voltage (mV) 0 0.5 1 1.5 2 2.5 3 3.5 0 2 4 6 8 10 12 Time (secs) Voltage (mV) X X
  • 45. Copyright: David Thiel 2009 1 2 3 4 5 6 7 1 2 3 4 5 6 7 8 0 2 4 6 8 0 2 4 6 8 10 20 30 40 50 1 2 3 4 5 6 7 1 2 3 4 5 6 7 8 0 2 4 6 8 0 2 4 6 8 10 20 30 40 50 contourf surf image mesh Matlab scalar 2D plots
  • 46. Copyright: David Thiel 2009 quiver Matlab vector 2D plots 1 2 3 4 5 6 7 8 9 10 11 1 2 3 4 5 6 7 8 East-west (metres) North-south (metres)
  • 47. Copyright: David Thiel 2009 Qualitative Data • This can be a challenge as everyone will use a different description. • One approach is to convert qualitative data to quantitative data (eg rate from very bad to very good on a score of 1 to 10).
  • 48. Copyright: David Thiel 2009 Decision Matrix Vehicle Cost Size Warranty Delivery time Comfort Total Score Mazda 3 6 8 7 8 8 37 Mazda 2 8 6 7 7 6 34 Ford Focus 6 7 7 8 7 35 Honda 6 6 5 6 5 28 Toyota Camry 4 8 6 7 8 33 VW 2 6 5 3 7 23
  • 49. Copyright: David Thiel 2009 Decision Matrix - Histogram 0 5 10 15 20 25 30 35 40 C o s t S i z e W a r r a n t y D e l i v e r y t i m e C o m f o r t T o t a l S c o r e Mazda 3 Mazda 2 Ford Focus Honda Toyota Camry VW Score Survey Questions
  • 50. Copyright: David Thiel 2009 Data Collection • Asking the right questions without leading the person (survey instruments - questionaires). • Use redundant questions that always need a positive response (discussed in a later lecture). • Survey results (Is 35% return good enough?).
  • 51. Copyright: David Thiel 2009 Flow Charts (MS Word) Initiate equipment Yes/No? Stop process
  • 52. Copyright: David Thiel 2009 Activity • Plotting analysis using MS eXcel. • Flow chart using MS word.
  • 53. Copyright: David Thiel 2009 Topic 5 Statistical Analysis and Sampling 0 10 20 30 40 50 60 70 80 90 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr East West North
  • 54. Copyright: David Thiel 2009 Normal Distribution From: http://mathbits.com/MathBits/TISection/Statistics2/normaldistribution.htm
  • 55. Copyright: David Thiel 2009 Experimental error? • How does this compare with your results? • Is your result significant statistically?
  • 56. Copyright: David Thiel 2009 Linear correlation • Need to fit a line to your data? Quote the linear correlation coefficient (linear regression) y = 0.1199x + 0.2876 R2 = 0.9498 0 0.5 1 1.5 2 2.5 3 0 5 10 15 20 Voltage Sample
  • 57. Copyright: David Thiel 2009 Sampling • Population – every possible candidate. • Sample population – a small number of candidates selected from the population. • It is impossible to know from an examination of your sample alone, if your sample is representative of the whole population.
  • 58. Copyright: David Thiel 2009 Examples: • In Australia the total population over 18 years votes in an election. • Before the election, the press like to take a small sample the population to estimate the likely outcome of an election. This is called “polling”. • They hope that the sample is representative of the entire population. • How do they select a representative sample for a telephone poll? – Post code? – Telephone book? – In the street or shopping centre? – etc
  • 59. Copyright: David Thiel 2009 All samples may be biased • Why? – Age? – Shyness/openness? – Work times (shift workers)? – etc
  • 60. Copyright: David Thiel 2009 Example • 6 people live in a single house • We want to randomly select 2 to get an idea of the use of mobile phones in the house. • To do this we could: visit at 10am on a week day. visit at 3pm on a week day. telephone at 8pm on a week day. visit on Saturday morning at 10am. Visit on Sunday afternoon at 3pm. – etc
  • 61. Copyright: David Thiel 2009 We ask the question: • How do you rate your use of a mobile phone on a scale of 1 to 10? – 10 means very continuously (>20 hours per week) – 1 means never (<30 minutes per week)
  • 62. Copyright: David Thiel 2009 We have the following opinions • Mary stays at home, goes shopping and drives children to school at 8am and pick up at 3pm. • Fred drives to work for night shift. Leaves at 7pm and comes home at 6am. • Asif is a 9am – 5pm office worker who rides the train. • Sri is a part time sales person drives around the city from 10am to 2 pm. • Chen cycles to University 9am and back at 3pm. • Rocco is retired and stays in the house all day. 4 2 5 8 7 1 Average value is 4.5/10
  • 63. Copyright: David Thiel 2009 How many possibilities? • If we select 2 people from the total population of n people we have P combinations where • ! indicates factorial where 5! = 5x4x3x2x1. • For a population of 6 we have 15 possibilities. ! )! 2 ( ! 2 n n P  
  • 64. Copyright: David Thiel 2009 There are 15 different combinations • Lowest result from a sample of two people would be Rocco and Fred (2 and 1) – Mean is 1.5/10. • Highest sample of two would be Sri and Chen (7 and 8) – Mean is 7.5/10. • 5 combinations lie between 4 and 5 • 11 combinations lie between 3 and 6 • 13 combinations lie between 2 and 7 • 15 combinations lie between 1 and 8
  • 65. Copyright: David Thiel 2009 Compromise required • The greater the need for a very accurate result, the smaller the chance of fulfilling this, even with the best method of approach.
  • 66. Copyright: David Thiel 2009 Sampling Strategies • Clustered Sampling: Select a sample from only those parts of the population which are relevant; eg chose only those people who use the road at peak hour. • Stratified Sampling: Select a sample proportionally to those who are likely to use the road at peak hour and those that don’t. (4/6 use at peak hour and 2/6 don’t, so use a sample of 3, two who travel at peak hour and one that does not) • Destructive Sampling: If the sample is destroyed by sampling (i.e. their mind is changed), then clearly you should not sample all people.
  • 67. Copyright: David Thiel 2009 Chassis strength testing • A production line of note book computers produces 2000 units per day. • The company is required to strength-test to failure15 samples every day. • How do we select those samples?
  • 68. Copyright: David Thiel 2009 The Monte-Carlo Method • A random sampling technique to define the effect of a large number of parameters on an outcome. (Usually between 0.1% and 1% of total population). • Usually applied to complex systems described by mathematics. • One randomly selects the parameters and calculates the outcome. • Used in optimisation.
  • 69. Copyright: David Thiel 2009 Random Sampling • How can I choose a team of 6 people randomly from this class? – Family name? – Student number? – Seating location in the class? – Every third person? • Every person must have an equal probability of being chosen.
  • 70. Copyright: David Thiel 2009 Random Numbers 1 0.5175 0.2455 0.9670 0.7566 0.3222 6 0.3234 0.0239 0.0048 0.6207 0.3796 11 0.4670 0.0300 0.3014 0.6453 0.6414 16 0.3208 0.8862 0.4546 0.3273 0.6023 21 0.0936 0.8864 0.8905 0.1542 0.0377 26 0.8704 0.9132 0.8435 0.1844 0.3351 31 0.4451 0.5474 0.2504 0.4552 0.0782 36 0.1478 0.1726 0.7339 0.5332 0.5440 41 0.6520 0.4870 0.8396 0.1624 0.4911 46 0.9420 0.8144 0.4230 0.9258 0.2879 51 0.8824 0.9366 0.7085 0.4091 0.2527 56 0.6609 0.5831 0.4059 0.0312 0.4393 61 0.2039 0.5489 0.5263 0.1673 0.6586 66 0.1703 0.4718 0.5256 0.5651 0.3256 71 0.0161 0.7533 0.0915 0.9854 0.0017 76 0.1654 0.3323 0.4037 0.1403 0.9727 81 0.1091 0.1725 0.7821 0.3336 0.1009 86 0.3612 0.5130 0.2648 0.3091 0.3184 91 0.5611 0.3804 0.3079 0.3543 0.9555 96 0.9638 0.8282 0.1850 0.1629 0.3493 Excel function =rand()
  • 71. Copyright: David Thiel 2009 Sample Rate • Number of samples per second. • In a digital recording sensor system this might be obvious initially, but there may be “overheads” when you need time to send and/or store data. • In an analog system this is regulated by the filter response (eg mechanical needle, DMM update speed, noise reduction filter). • Over-sampling and under-sampling. • Nyquist sampling (twice the maximum frequency of interest).
  • 72. Copyright: David Thiel 2009 Topic 5 Making a Presentation
  • 73. Copyright: David Thiel 2009 Preparing a Power Point Presentation • Maximum number of slides – one per minute! • Optimal number of slides – one per 2 minutes • Use slides as a reminder of what you will say. • During your presentation, do not read what is on the slides. • 100 words maximum on each slide.
  • 74. Copyright: David Thiel 2009 Preparing a Power Point Presentation • Font size? (large!) • Graphs? (large!) • Colours? (clearly distinguishable, high contrast, minimal background colour – not dark) • Movies? (check on the presentation computer before your talk – usually they don’t work!) • Pictures? (not too dark) • Lighting? (Keep the room lights up so you can see the audience)
  • 75. Copyright: David Thiel 2009 Images • You MUST acknowledge the source of image if it is not yours including – MS word image library (in this presentation) – Pictures taken from web sites – Pictures taken from colleagues – Graphs taken from papers etc
  • 76. Copyright: David Thiel 2009 Organisation: 10 minute talk • Title slide (Name and affiliation) 1 • Outline slide (Major sections) 1 • Introduction (Wider research context) 1 • Main text (method, apparatus, results) 4-6 • Conclusions 1 • References 1
  • 77. Copyright: David Thiel 2009 Nervous? • Hints for overcoming nervousness: • Memorise the first 2-3 sentences (opening sentences). • Make sure you have key words on your power point to trigger your memory. • Do not start speaking until the title slide is visible to the audience.
  • 78. Copyright: David Thiel 2009 Being Polite! Before you speak • Introduce yourself to the session chair before the session starts. • Load your presentation before the session starts. • Wait for the chair to introduce you before you speak. • Switch off your mobile telephone.
  • 79. Copyright: David Thiel 2009 Being Polite! During your talk • Thank the chairperson for the introduction. • Speak clearly • Pretend you are talking to the back row of seats in the room (project your voice). • Acknowledge your co-authors in Slide 1. • Rigidly stick to the allocated presentation time. • Clearly indicate the presentation is finished by a slide and say “thank you” to the audience. • Do not invite questions from the audience. (This is the role of the chair person)
  • 80. Copyright: David Thiel 2009 Being Polite! After your talk • Go quickly back to your seat. • Do not discuss your paper with others during the next talk. • If necessary, leave the room (politely – do not slam the door). • Once the session is complete, thank the chair person.
  • 81. Copyright: David Thiel 2009 Why References? • For scientific rigour. • In case someone in the audience has made a major contribution to the field. • So the audience can follow up on your previous publications.
  • 82. Copyright: David Thiel 2009 Topic 6 Survey Research Methods
  • 83. Copyright: David Thiel 2009 • This is about how to prepare and analyse a survey (questionaire)
  • 84. Copyright: David Thiel 2009 “Sick building” Survey • The research question: • Do you think that working in this building is making you feel sick?
  • 85. Copyright: David Thiel 2009 Designing a Survey • Role of the researcher – Develop the research plan – Design the survey instrument – Select the sample population – Issue/distribute the survey – Prompt the sample population for responses – Analyse the data – Generate conclusions
  • 86. Copyright: David Thiel 2009 Who are the stake-holders • Selecting the sample population – Who are the stake-holders? – What’s in it for them? (No interest can mean no completion) • Random selection from a large population • Inclusion – – Those that are keen to participate will respond – Are they a biased sample? • Exclusion – Will people be offended if they are not asked to respond?
  • 87. Copyright: David Thiel 2009 Who are the stake-holders • You must be able to defend your sample population selection
  • 88. Copyright: David Thiel 2009 Anonymous Responses • Arguments for “yes” – Anonymous – Sample population might be less influenced by who is asking the questions – Respondents might be less concerned about others learning of their opinions • Arguments for “no” – Non-anonymous – Who will you send the results to? – Who will you send the reward (chocolates) to? – How do you know who to follow up about returning the survey?
  • 89. Copyright: David Thiel 2009 Confidentiality • You need to ensure that confidentiality is assured before the survey is sent out. • Consider using an independent third party to administer the survey. • I have been asked to complete a survey which asked for sufficient personal information to be identified uniquely. • How will you report “free” comments?
  • 90. Copyright: David Thiel 2009 Feedback • It is assumed that your sample population (and the full population) will want access to the results. • You must explain how will this be done at the beginning of the survey.
  • 91. Copyright: David Thiel 2009 Sample Time lines • Week 1:Pre-survey letter of introduction (Wider research context and brief research plan) • Week 2:Survey send out • Week 3:Mid-survey reminder letter • Week 4:Last minute final reminder • Week 6:Post-survey analysis report completed
  • 92. Copyright: David Thiel 2009 Rating system – 5 point scale • Strongly disagree 1 • Disagree 2 • Neutral 3 • Agree 4 • Strongly agree 5 • Neutral allows respondents to “sit on the fence”
  • 93. Copyright: David Thiel 2009 Rating system – 4 point scale • Strongly disagree 1 • Disagree 2 • Agree 3 • Strongly agree 4 • This forces respondents to show positive or negative attitudes.
  • 94. Copyright: David Thiel 2009 Topics for “Sick building” survey • General personal well being • Lighting • Ventilation • Noise and vibration • Odour • Electromagnetic radiation • Security • Demographics of respondents
  • 95. Copyright: David Thiel 2009 Hints for writing questions • Keep is very simple – avoid jargon • Use one concept per question – avoid multiple concepts • Keep wording positive – avoid negative words and phrases, double negatives • The first question should be the “over-all question” – Never place a controversial question at the beginning. • Place demographics questions at the end – Demographics at the beginning can raise suspicions. • Keep related questions together – Difficult for the respondent to remain coherent • Use three questions per topic – Do not over question, don’t waste people’s time.
  • 96. Copyright: David Thiel 2009 Statement wording • I don’t feel well most of the time (negative wording). • I enjoy good health. • I am satisfied with the ventilation and the lighting environment (double-barrelled question). • I am satisfied with the ventilation. • I am satisfied with the lighting. • The University does not do a bad job of keeping us informed about work place health and safety issues. (double negative) • The University does a good job of keeping us informed about work place health and safety issues. • Many students feel ill as soon as they walk into the building. (projecting the feelings of others). • Students enjoy working in this building.
  • 97. Copyright: David Thiel 2009 Judgemental versus Observational • This work environment is just as good as other places where I have worked. • I am happy with this work environment. • The University listens and acts on student and staff concerns about the building environment. • I am satisfied with the University’s response to student concerns about the building environment.
  • 98. Copyright: David Thiel 2009 Judgemental versus Observational • This work environment is just as good as other places where I have worked. • I am happy with this work environment. • What if you asked both statements to be rated? • The conclusions would be different
  • 99. Copyright: David Thiel 2009 Reverse scoring • Q10: I am not happy with this work environment. (1 – 5) • Q35: I am happy with this work environment. (1 – 5) • You would need to reverse score Q10 for proper statistics. • The dangers include: – Donkey vote gives confusion (What do you do if you get 5 for both?) – Was the question misread? – Was the respondent annoyed?
  • 100. Copyright: David Thiel 2009 Sample Open ended questions and comments • Please identify at least three things that cause you concern in this work environment. • Please identify at least three things that you like about this work environment.
  • 101. Copyright: David Thiel 2009 Reporting • Calculate averages and statistics for each theme. • Construct a Histogram and report the mean value • E.g. 80% rated the noise environment neutral or better. • Or: 20% indicated that the noise environment was not good. • Report selective quotes on open questions.
  • 102. Copyright: David Thiel 2009 Missing Data • Did the respondent simply forget one question? • Maybe the question was not relevant to that person? • Was the question too personal? • Was the question confusing? Could it have been scored as a 1 for one interpretation and a 5 using another interpretation.
  • 103. Copyright: David Thiel 2009 Accuracy and Reliability • On a 5 point scale there are 5 possible answers. • Your mean value for the sample population can be expressed to several decimal places. • How many places are significant? • Return to Normal Distribution statistics based on z score.
  • 104. Copyright: David Thiel 2009 References • Connolly, P.M. & Connolly, K.G., 2004, Employee opinion questionaires, Pfeiffer. • Rosenfeld, P., Edwards, J.E., & Thomas, M.D., (eds), 1993, Improving organizational surveys, SAGE Pub. • Images from MS Word Clip Art.
  • 105. Copyright: David Thiel 2009 Review
  • 106. Copyright: David Thiel 2009 1. The Research Process • Independent verification of results. • Designing the experiment for outcomes • Journal rankings
  • 107. Copyright: David Thiel 2009 2. Literature Search • Using the web etc
  • 108. Copyright: David Thiel 2009 3. Report writing, Data Collection & Presentation • Abstract • Referencing • Equations • Figures • Conclusions and Further work • Qualitative and quantitative data • Plotting techniques for multi-dimensional data
  • 109. Copyright: David Thiel 2009 4. Statistical Analysis and Sampling • Regression analysis • How to select a random sample.
  • 110. Copyright: David Thiel 2009 5. Making a Presentation
  • 111. Copyright: David Thiel 2009 6. Survey research methods • How to create and analyse a survey.
  • 112. Copyright: David Thiel 2009 Why this presentation? • To develop an understanding of the scientific environment in which research is conducted.
  • 113. Copyright: David Thiel 2009 Student Evaluation of Course • Survey!