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SXSW: Why You Need to Think Local in Your Online Marketing


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Session handout from SXSW session on local marketing from Tiffany Monhollon and Mike D. Merrill.

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SXSW: Why You Need to Think Local in Your Online Marketing

  1. 1. #SXLOCALCHAT YOUR MARKETING SUCKS: WHY YOU NEED TO THINK LOCALRecent research shows that many national marketing organizationsare failing at some core tactics of local marketing:•45% are not doing geo-modified paid search •34% are not doing online directory ads•40% are not managing local business listings •55% are not on local online review sitesWhy Local? NOTESSearch is LocalSearch engines are the #1 source of online information onlocal businesses for local consumers. 1. Localize Your Search Engine Advertising 2. Create a Localized Content & Keyword Strategy 3. Create a Localized Social Media StrategyPlaces are LocalGoogle Places account for 33% of all visits to local businesswebsites. 4. Claim & Optimize Local Place PagesMobile is Local88% of those who look for local information on a smartphonetake action within a day. 5. Create a Mobile-Optimized Site 6. Invest in Mobile Search Engine Advertising 7. Claim & Optimize Mobile Maps 8. Localize Your Mobile Apps StrategyCustomers are Local67% of consumers would not purchase a product or serviceafter reading 1-3 negative reviews. 9. Include Local in Your Reputation Management Strategy 10. Find & Empower Local Brand Ambassadors Stats & Resources: Presented by ReachLocal’s Mike Merrill, @mikedmerrill Tiffany Monhollon, | @reachlocal Session Hashtag: #sxlocalchat