1. M. RAVIKUMAR
#158, Sai Sadana, Udayaravi Enclave, Near BGS World School,
Nagarur, Bangalore Rural dist, Bangalore - 562123
+91-9480457440 ravi_cmm@yahoo.co.in / ravim.aradhya@gmail.com
Professional with over 2 decades of experience that reflects pioneering experience and
year-on-year success in achieving Marketing and Business growth objectives with
prestigious organizations, mainly in the Media & IT Industry by providing Sales and
Marketing, Event Management, Digital Marketing & Mobile Media solutions to Corporate,
Retail and SME consumers. Excellent interpersonal, communication & organizational
skills. Proven abilities in team management, customer relationship management and
strategic planning.
Effective leader driving marketing teams towards exceeding returns on investment
through integrated campaigns, productivity optimization and with checks and controls
while keeping the brand, philosophy and culture as supreme. Expertise in marketing
initiatives like customer related awareness and retention campaigns & programs.
Key Skills:
• Sales & Marketing
• Event Management
• Marketing Communications
• Business Development
• Media Planning and Media Management
• Key Account Management
• Digital Marketing
• Event Operations and Vendor Management
A competent professional with over 12 + years experience in Event Management & PR, 4 +
years in Sales / Marketing and Business Development in Media & IT Industry. Over 6 + years
experience in Consultations, Production of Computers & Training (Hardware)
Employment Profile - Current
Since Dec ’2015: Knowx Innovations Pvt Ltd Bangalore
(A Telecom & Embedded Company)
Position: Sr. Manager Business Development (Consultant)
Current Profile:
 Promoting our Services by conducting workshops and seminars on latest technology
developments in the required domain in the professional institutions.
 Organising faculty development programs and Student Centric training programs
(Customised) and workshops on real time Technology in association with Industry experts
from the required domain in the Professional and Engineering colleges across Karnataka.
 Setting up Research and incubation facility at Leading Engineering colleges across Karnataka
and help the institutions to take up Research and consultancy works -
Outcome: Developing real time Technology Skills among Engineering Graduates fulfilling the
current Industry requirements

2.  Promoting all our above services in Computer Science, Information Science, Electronics &
Communication and Telecommunications Departments of respective Engineering Colleges
across Karnataka by conducting Demonstration Sessions, Social Media and thro Digital
Marketing.
Jun’07 to Sept 2015: The Printers (Mysore) Pvt Ltd Bangalore
(Publishers: Deccan Herald, Prajavani, Sudha, Mayura)
Position: Sr. Manager-Events & Activation
 Distinguished efforts towards handling concept selling of events to various
Property/Infrastructure Developers, Educational Institutions and organisations from other
various Verticals related the events organised by Deccan Herald & Prajavani Group..
 Actively involved in in-house branding for Deccan Herald & Prajavani through organising Major
Tradeshows B2C and Technology Conferences.
 Demonstrated skills in Brand Management for:
o Deccan Heralds annual events Jnana Degula a two day seminar driven education
expo - From 2009 till 2015 (Both in both Bangalore and Hubli) during May
month of every year. DH Property expo since 2008 till 2015. (Bi-Annual
event ) “HR Leadership Forum”, Modeling 2008 a technology event on Service
Oriented Architecture (SOA) in association with OMG (object management group
USA and ADA Software) in Delhi, Pune and Bangalore. Digital Lifestyle Event
2008 / 2009 /2010 Bangalore, “B-SCHOOL AWARDS” at Bangalore, Beauty &
Fitness Trade show with Conference Bangalore,
 Monitored vendor management functions for all the above events, co-ordination for branding.
 Customer Care for outstation corporate clients from Delhi/Mumbai to take care of their needs
of the Bangalore local office.
 Audience acquisition planning for Annual events Jnana Degula – education expo, DH Property
expo & DH Theatre festival.
Key Clients handled: Leading Corporates from all verticals like IT, ITES, Real Estate, Banking,
Insurance, FMCG, Healthcare, Leading Education Institutions, Business Schools, Telecom Service
Providers and Key Industry Associations.
Oct’04 to Apr 2007: BCTL
(Publishers of Good Governance Magazine and Event Management firm)
Manager Operations
 Actively involved in organizing press meets, business meets, and business road shows as part
of business development activities for various national & international clients in India and
Abroad (Europe, Dubai and UK)
 Distinguished efforts towards handling concept selling of events to various Government
Agencies, IT/ITES Companies, Telecom Companies, Infrastructure Developers etc.
 Demonstrated skills in coordinating for:
o Co-ordinated International events such as CeBIT Hanover (Germany), GITEX
Dubai, WSIS, Bio – US, for Participating Clients on Turnkey.
o Co-ordinated National Events like Bangalore IT.IN, Bangalore - Bio, GITEX
Hyderabad, Connect Chennai, Pravasi Bharatiya Divas Mumbai, IITF New Delhi etc
for participating Clients on Turnkey.
 Monitored vendor management functions for turnkey events, co-ordination for branding, press
conferences for clients.
 Oversaw stall structure design and execution on site for national & international events as per
the clients requirement

3. Key Events Handled
National
 IT Kerala 2006 Kochi for Govt. of Kerala Information Technology Department. (KSITM)
 9th
National E-Governance Conference Kochi Jointly organized by Govt. of Kerala & Govt of
India
 20th
International Conference on VLSI Design at Bangalore for VLSI Trust
 6th
International Conference on Embedded Systems at Bangalore for VLSI Trust
Overseas/ International
 On Site event co-ordination for CeBIT 2005 / 2006 & 2007 at Hanover Germany for
Govt of Kerala Information Technology Dept. Technopark Trivandrum, Infopark Kochi, IVL
India ltd Trivandrum, Calpine Technologies Kochi, Govt of Karnataka Information Technology
Department (KBITS), Excel Soft Mysore, Elcot Chennai. Above event handled on Turnkey for
the above clients.
 On site event co-ordination for GITEX Dubai 2006 at WTC Dubai for Govt of Kerala
Information Technology Dept. Technopark Trivandrum, Infopark Kochi. Event handled on
Turnkey for the above clients.
Key Clients handled for the Road Shows:
 Kerala State Industrial Development Corporation (KSIDC)
 Kerala State Industrial Infrastructure Development Corporation (KINFRA)
 WEBEL Govt of West Bengal
 Technopark Trivandrum, Infopark Kochi
 Indian Semiconductor Association (ISA)
 Muthoot Technopolis, Leela Infotech (Leela Group), Xilinx, Rambus, Apache, BSNL, etc.
May’99 to Sep’04: Cyber Media India Limited
(Publishers of Dataquest, PC Quest, Voice & Data, DQ Week, Biospectrum)
Assistant Manager Marketing (Events Division and Multimedia Division)
Job Role in Events Division from Apr’02 to Sept 04
 Efficiently handled concept selling of events to various Government Agencies, IT & Telecom
Companies, Co-ordination for International Events such as CeBIT Hanover, GITEX Dubai,
CeBIT China, Tie US, for Participating Clients on Turnkey.
 Dexterously coordinated national events such as Bangalore IT.Com, Nasscom Mumbai,
GITEX Hyderabad, Connect Chennai etc for participating Clients on Turnkey.
 Supervised vendor management operations like Event Infrastructure providers, Travel Agents,
and other event related Agencies for Turnkey Events. Involved in co-ordinating for branding
functions and press conferences for clients.
Key Events Organised & Co-ordinated National:
 IT Kerala 2002 Trivandrum for Govt of Kerala, Information Technology Department.
 International Media Convention & Trade Show (B2B) at Manjeri (Mallapuram Dist-Kerala) of
Kerala promoting Akshaya Project.
 PC Quest Series IT Exhibitions
o Prestigious series of IT Exhibitions of Cyber Media Events conducted all over India
(mainly B and C Cities).
o Participated by IT Majors Intel, IBM, Wipro, Acer, TVSE, Cannon, Hewlett Packard
(HP), APC, Numeric, HCL, Microsoft, and other major IT Vendors and Dealers of
respective cities.
Overseas / International events co-ordinated:
 CeBIT 2002 Shangai China co-ordinated for Kerala State Industrial Development
Corporation (KSIDC) and Dept of Industries Govt of Kerala, co-ordinated and executed
participation, Press Meets and Business meets for delegation from Industry Department Govt
of Kerala
 CeBIT 2003 / CeBIT 2004 at Hanover Germany for Govt of Kerala Information
Technology Dept. Technopark Trivandrum, Infopark Kochi, Govt of Karnataka Information
Technology Department (KBITS).

4.  GITEX Dubai 2003 at WTC Dubai for Govt of Kerala Information Technology Dept.
Technopark Trivandrum, Infopark Kochi,
 Anuga Food Fair 2003 Cologne (Germany) co-ordinated and executed the participation and
business meets for Kerala Industrial Infrastructure Development Corporation and many food
processing units in Kerala state.
Job Role in Multimedia Division from Apr’99 to Sept ‘02
 Administered the complete marketing of multimedia software, (Encyclopaedia’s, Educational
software’s, Games) Utility Software’s & Customized Software across southern India.
Successfully handled a distribution network of over 200 Distributors and Dealers in three
southern States.
 Executed bundling of software through Major OEM’s like Intel, HP, Satyam etc.,
 Proficiently handled branding activities for own products as part of Business Development
activity. Organised and conducted various promotional activities such as road shows, product
demos in retail outlets & Exhibitions.
 Monitored product merchandising in major Events, Exhibitions and retail outlets.
PREVIOUS ASSIGNMENTS
1992 to 1998 Advantech CompuServe Pvt Ltd., Bangalore
As Consultant Technical
ACADEMIC CREDENTIALS
Diploma in Telecommunication (Electronics & Communication)
From DTE (Sanjay Memorial Polytechnic) – 3 Years
Professional Courses:
Diploma in Management Course (Marketing/Sales/Communications Skills)
From Dawar’s College
Certifications
Social Media and Web Reporting
WAN IFRA ACADEMY - July 2011 (in-house training at Deccan Herald)
Marital Status: Married
DOB : 12.06.65
Languages Known :
To read, write and speak - Native: Kannada, Other Languages: English & Hindi
Languages to speak only : Tamil and Malayalam