Consumerism & Public Health

1. M-5: Role of consumerism
in our economy
Rashid Mureed
Email:
rashid.Mureed@cepal.pk

2. Role of consumerism in our
economy 22 February 2020
Buying things is serious business! It’s part of the
economic decision making that determines how our
society uses resources.
Consumerism

3. Consumerism
An economic theory that links
prosperity to consumer demand for
goods and services, and that
makes consumer behavior central
to economic decision
Making
When we buy goods and services,
we become consumers
Role of consumerism in our
economy 22 February 2020

4. 22 February 2020
Role of consumerism in our
economy
Have you ever thought of what
influences you as a consumer?
Consumerism

5. Role of consumerism in our
economy 22 February 2020
How does consumer behavior affect quality of life
for individuals and groups in Pakistan.?
Consumerism

6. Role of consumerism in our
economy 22 February 2020What affects the impact of consumerism on the economies of Pakistan?
Consumerism

7.  What impact can consumer behavior have on the
environment?
 How do impacts on the environment connect to quality of life?
Role of consumerism in our
economy 22 February 2020
Consumerism

8. What challenges and opportunities can consumerism create for society?
To what extent does consumer behavior affect the jobs and products
available to people? How do jobs and products connect to quality of life?
Consumerism

9. Role of consumerism in our
economy 22 February 2020
How might marketing affect consumer behavior?
Why might understanding the role of marketing be important to you as a
Consumerism

10. Role of consumerism
in our economy
 How can consumers act together to bring about change?
Role of consumerism in our
economy 22 February 2020

11. Factors that might influence the
decisions
 How will your identity — who you are, what you believe in and
value, where you live, the groups you belong to, your way of seeing
the world
 How much will you consider your health? Safety? Security?
 How does choosing a product affect the jobs people have?
 How important to you are the environmental impacts of products and
services?
 How will marketing affect what you buy?
 Do you really need to buy anything at all?
Role of consumerism in our
economy 22 February 2020

12. Factors that might influence the
decisions
Role of consumerism in our
economy 22 February 2020
Identity
Jobs
MarketingEnvironment
Health &
Safety

13. Factors that might influence the
decisions
Identity
 How do their views compare with your own ideas about expressing
identity?
 To what extent do the products we consume define who we are and
what’s important to our quality of life?
Role of consumerism in our
economy
22 February 2020

14. Factors that might influence the
decisions
Health & Safety
 Why might Pakistani have different views about decisions to ban
some products?
 How does legislation about consumer health and safety affect
 consumer behavior?
 How does this legislation connect to values and economic systems
in Pakistan?
Role of consumerism in our
economy
22 February 2020

15. Factors that might influence the
decisions
Jobs
 Can consumer behavior affects the production of goods and
services and affects jobs
 Why might choosing to buy environmentally friendly products affect
the quality of life for you and other people?
 What are some choices you can make as a consumer that protect
the environment? Why might this be important?
 What Legislation you suggest about Consumerism and the
Environment
Role of consumerism in our
economy
22 February 2020

16. Factors that might influence the
decisions
Environment
 To what extent do consumers choose the products they buy, and to
what extent does marketing determine what they buy?
Role of consumerism in our
economy
22 February 2020

17. Factors that might influence the
decisions
Marketing
 Have you ever thought about how much influence advertising has
on the decisions you make as a consumer?
Role of consumerism in our
economy
22 February 2020

18. Marketing Techniques
Emotional
Appeal
Testimonials
Scientific
Appeal
Glittering
Generalities
Bandwagon
Effect
Role of consumerism in our
economy
22 February 2020

19. Critical Thinking Challenge
Role of consumerism in our
economy
 How might boycotts affect producers? What positive and negative
impacts might they have on quality of life?
 To what extent is it important for consumers to be informed about
issues connected to boycotts?
22 February 2020

20. Try finishing each of these sentences to identify
the points you want to make:
 The product I have selected is… because…
 The marketing techniques used by advertisers to sell the product
 are…
 Some examples showing the relationship between advertising and
the choices of the consumer about this product are…
 Consumer decision making with this product affects quality of life in
these ways…
 As consumers, we can take action to improve our quality of life by…
Critical Thinking Challenge
Role of consumerism in our
economy
22 February 2020

21. M-5: Role of consumerism in our economy