Enviroscent is an innovative fragrance company that produces non-toxic home and car fragrances. They aim to deliver the finest fragrances without harmful chemicals through patented technology. Their products include Bursts, Sticks, Drawer Sticks, Auto Sticks, and Bed & Bath Sticks that use essential oils and biodegradable paper to provide long-lasting fragrance without solvents, phthalates, or other chemicals. Enviroscent believes their products are better for users and the planet.
2. Enviroscent is a new type of fragrance company.
In an industry littered with corrosive solvents, asthma-
inducing sensitizers, chemical propellants and landfill-
bound devices, we set out to be different.
We're not in the business of making “less-bad” aerosols,
plug-ins, or candles. Our vision is to deliver the finest
home fragrances without harmful chemicals.
We believe the Enviroscent way is a better way.
Nick McKay, CEO
3. history
Enviroscent was founded in
2001 by a former NASA scientist
and his wife, to bring the most
authentic scent experiences to
venues like Disneyland and the
Super Bowl. We’ve grown an
average of 58% in each of the
last 5 years.
operations
Our headquarters is in Atlanta,
GA, USA. We distribute to the
Americas and Asia from Atlanta
and to the EU from Rijen,
Netherlands.
leadership
We believe in recruiting and
retaining the absolute best in
the business. Our team helped
build Crabtree & Evelyn, YankeeCandle, Spanx, Target, Method
Home Products, Febreze and
Glade.
23 patents
on a mission
We have a real R&D department
with a team of five scientists,
headed by a Ph.D. analytical
chemist. We innovate. Like a
musician or an artist, we believe
that true creativity should be
rewarded with copy protection.
Presently, we have 21 patents
and patent applications issued
and pending.
environmental
stewardship
We don’t consider using a
natural essential oil in our
fragrance enough to call us a
natural company. We consider
our role more broadly, as
environmental stewards, and
make choices about our
products with a cradle-to-cradle
mindset.
4.
5. >100M Sticks Sold
14 countries, 30,000 doors
87% Intent to Repeat (after use)!
ACNielsen Top Brand
Outselling Glade ($/SKU) in the
Target Auto Aisle
Amazon 5-Stars
Breakthrough Brands
7. “With Enviroscent, I don’t have to compromise.
I can get the vivid, long-lasting scent I want,
and the comfort that it’s not mixed
with harmful chemicals.”
Oh My. Goodness.
9. ESSENTIAL
FRAGRANCE OILS
and other ethically
selected and harvested
fragrance ingredients.
BIODEGRADABLE
PAPER
from sustainable forests,
with food-grade dyes.
NATURAL HOLD-PUSH
TECHNOLOGY
eliminates solvents by
using starch and silica
for safety and vivid
fragrance hedonics.
COMPOSTABLE,
RECYCLABLE
and fully biodegradable.
Innovative, Disruptive Technology
23 Patents On A Mission
10. Champions of Solvent-Free
We do not like solvents for three reasons:
1. Solvents Have
Health & Safety Issues
2. At Best,
Solvents Are Worthless Fillers
3. Solvents Have
An Off-Odor
11. BETTER
FRAGRANCE
BETTER
FOR YOU
BETTER
FOR THE PLANET
No Solvents
Pure Essential Oils
Vivid Fragrance
Smells Better
Longer Lasting
No harmful Chemicals
Patented Technology
No Carcinogens
No Asthmagens
No Phthalates
No Respiratory Sensitizers
No PBTs
(Persistent Bio-Accumulative Toxins)
All Natural Paper
Sourced from Sustainably
Managed Forests
Compostable
Recyclable
Biodegradable
The Home Collection.
Air-Care Done Right.
13. No solvents, diluents, carriers, phthalates,
respiratory sensitizers, asthmagens, carcinogens or
persistent bio-accumulative toxins.
Just pure, vivid fragrance that lasts.
14. BURSTS
BEST-IN-CLASS ACTIVE DIFFUSION
STARTS STRONGER & LASTS LONGER
WITHOUT THE MESS
100% All-Natural
Biodegradable
Sustainably Managed
Patents Issued & Pending
57% “Definitely Will Buy” Purchase Intent (Among Melt Users)
Virtually Limitless 3-D Shapes
Heat-activated Or Passive
Honeycomb Matrix For Character
Low Heat For Portability
STICKS
BEST-IN-CLASS PASSIVE DIFFUSION
CLEANER, SAFER,
PURER, GREENER
100% All-Natural
Biodegradable
Sustainably Managed
Patents Issued & Pending
59.8% Purchase Intent for Top Two Box among air care purchasers
87% Intent To Repeat
85% Product Satisfaction
No oil to add, no flames, safer to use than candles and reed diffusers
Easy to use in multiple locations
The Home Collection.
Air-Care Done Right.
Innovative Forms
Easy to use and versatile!
15. -4
-3
-2
-1
0
1
2
3
4
0
10
20
30
40
50
FragranceIntensityAverageRatings(AU)
Time (Hours)
Bursts - Crisp Fall Leaves
Wax - Crisp Fall Leaves
Rating Scale
4: extremely strong
3: very strong
2: moderately strong
1: slightly strong
0: Just Right
-1: slightly weak
-2: moderately weak
-3: very weak
-4: extremely weak
Sticks start fast. Panelists evaluated at 15 minutes to 40 minutes after warmer turned ON.
This study was conducted by a third-party testing lab (North Cliff Consultants) using 57 consumer panelists for each assessment.
The results above show the intensity ratings of Bursts and Better Homes & Gardens wax cubes over 48 hours.
Bursts Start Stronger,
Last Longer Than Wax Melts
The Home Collection.
Air-Care Done Right.
16. The results above show the intensity ratings over 22 days for industry products and 30 days for Sticks with and without HP Technology. This study
was conducted by third-party North Cliff Consultants using 27-29 consumer panelists for each assessment. Zero rating (0) indicates “just right.”
Sticks Even Outperform
Plug-Ins
The Home Collection.
Air-Care Done Right.
-4
-3
-2
-1
0
1
2
3
4
0 10 20 30
FragranceIntensityRating
Time (days)
Scents'ck, Rain fragrance
Scents'ck with HP technology, Rain fragrance
Febreze Set & Refresh, Rain
Renuzit Simply Refreshed Collec'on, ABer the Rain
Chesapeake Bay Candle reed diffuser, Waterfall
Airwick scented oil / warmers, Fresh Waters
Scent Sticks
Scent Sticks, Hold-Push technology
Febreze Set & Refresh
Renuzit Simply Refreshed Solid/Cone
Chesapeake Bay Reed Diffuser
Airwick Plug-in
Hold-Push “pushes”
fragrance out at the end
“Just Right”
The only “active” (Plug-in)
Rating Scale
4: extremely strong
3: very strong
2: moderately strong
1: slightly strong
0: Just Right
-1: slightly weak
-2: moderately weak
-3: very weak
-4: extremely weak
18. 0%
5%
10%
15%
20%
25%
30%
35%
True
Cotton
OUTPERFORMS
Airwick
Fresh
Waters
2.5:1
(and at parity vs.
Febreze w/Gain and
Glade Clean Linen)
Paradise
Breeze
OUTPERFORMS
Glade
Hawaiian
Breeze
3.5:1
Wild
Lavender
OUTPERFORMS
Airwick
Lavender &
Chamomile
2:1
Vanilla
Bean
OUTPERFORMS
Glade
Pure
Joy
2:1
Amber
Woods
AT PARITY WITH
Glade
Cashmere
Woods
Apple
Orchard
AT PARITY WITH
Glade
Apple
Cinnamon
Honeysuckle
Cloud
OUTPERFORMS
Glade Red
Honeysuckle
nectar
2:1
Source: IRI Total Grocery US; 52 weeks ending 02/21/16
18
She prefers long-lasting fragrances
with no harmful chemicals
The Home Collection.
Air-Care Done Right.
IRI Total Grocery Top Fragrance Categories by $ Volume
Spring
Meadows
OUTPERFORMS
Airwick
Fresh
Waters
2.5:1
(and at parity vs.
Febreze w/Gain and
Glade Clean Linen)
Clean Linen
Tropical
Lavender Clean Water
Floral
Gourmand
Outdoor Fruity
21. $399
50%
Top-2 Box
Purchase Intent
General Population
Bursts: No-mess Wax Melt Alternative that
Starts Stronger and Lasts Longer
The Home Collection.
Air-Care Done Right.
1 Burst lasts as long as 4 Melts and starts within seconds, are
no-melt and no-mess. Each package includes 3 Bursts (the
equivalent of 12 Melts) and last 192 or more hours.
Best of all, Bursts work at 150ºF, unlike warmers that require a
sizzling 180ºF or more so there’s no molten wax to burn
loved ones.
=
22. The world’s first rechargeable scent warmer for go-
anywhere portability
No plug-in users want their friends to see their plug-ins, but we
all love intense fragrance experiences.
Introducing UnPlug: the world’s first rechargeable scent
warmer for go-anywhere portability and the ultimate
Bursts companion.
Lower 150ºF heat output means the UnPlug is safer than
other warmers.
If price is a concern, enjoy an affordable safe low heat
wired warmer for EnviroScent® Bursts
Our wired warmer offers lower 150ºF heat output making it
safer than other warmers.
Both options provide the perfect temperature to warm
fragrance and quickly diffuse it without destroying it. Heating
fragrance at higher temperatures destroys fragrance character.
$1999
The Warmer Re-invented: Scenting
Large Spaces Easily
The Home Collection.
Air-Care Done Right.
$999
23. Features Fresh Pack 2.0
Peel and Go!
85% of air care consumers wish there was a way to
take fragrance on the go.
Drawer Sticks includes four Sticks in Fresh Pack 2.0
Membranes, and each Stick delivers 30+ Days of pure
fragrance per pack.
No oil, no flames, no spills, just pure joy.
$349
58%
Top-2 Box
Purchase Intent
General Population
Drawer Sticks: Perfect to fragrance small
spaces or to take fragrance on the go!
The Home Collection.
Air-Care Done Right.
24. The Toxic-free alternative to Febreze Car, AutoSticks
already has a proven track record in the automotive
accessory aisle of select mass merchants.
AutoSticks discreetly hide under the seat using our
included sachet or hang from the mirror using included
elastic band.
Each Stick delivers 20+ days of pure fragrance, resulting in
60+ days of pure fragrance per pack. AutoSticks includes
Three Sticks.
Sachet allows to use anywhere in the car, truck, RV or boat.
$399
TOP
Selling Brand
(Nielsen data from
Target auto aisle)
Auto Sticks:
Refreshing & Toxic Free
The Auto Collection.
Air-Care Done Right.
25. Your bedroom can smell like a sanctuary and your
bathroom can finally smell unlike a bathroom now
that the days of trading fragrance quality for function
are gone.
Bed & Bath Sticks includes four Sticks and one free
stoneware vase in décor-neutral matte white and
delivers 30+ Days of pure fragrance per pack.
Features
Fresh Pack
Always Fresh
$699
56%
Top-2 Box
Purchase Intent
Category Users
Bed & Bath Sticks:
No oil, plugs or flames
The Home Collection.
Air-Care Done Right.
30. This presentation was printed on FSC-certified, recyclable paper sourced from
sustainably managed forests and manufactured using renewable energy.
Enviroscent, Inc.
Innovation Center
5607 Glenridge Dr., Suite 100
Atlanta, GA 30342
(404) 835-5300
www.enviroscent.com
23 Patents on a Mission.