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Enhancing Customer 
Experience for In-Store Retail 
Solution Overview 
rBeacon mobile solution provides a wide range of 
features to facilitate continuous customer engagement, 
within the store, for iOS and Android device users. 
In-Store Coupon – Customers receive targeted coupons 
based on context awareness 
In-Store Navigation – Assists in finding the right products 
through in-store map navigation 
Proximity Marketing – Relevant advertising of products 
using geo-fencing 
Product Catalog Videos – Engage customers with new 
product launch videos-shelf space advertisements 
Promotion/Ad Campaign – Customers can receive 
promotional messages during holiday seasons 
Store Check-list – Reminder notifications based on location 
for store item pickup 
mPOS/ Checkout – Easy checkout through contactless 
payments, such as Apple Pay/Passbook and loyalty cards 
Smart Store – Helps to facilitate communication between 
sales associates and dispatch them based on their area 
of expertise 
Analytics – Customer behavior pattern and in-store traffic 
help retailers to address product effectiveness and 
store utilization 
Quality of 
service 
Continuous 
Engagement 
Contextual 
Information 
Person-alization 
In-Store 
Experience 
Customer 
Insight 
In-Store 
Efficiency 
Retailer 
Differentiation 
CUSTOMER RETAILER 
rBeacon 
RapidValue’s rBeacon Solution is an indoor proximity 
retail solution that empowers customers, and creates 
high interaction and engagement with consumers in 
retail stores. The mobile application will provide 
contextual information to customers, with information 
to view product information, view videos, receive 
coupons and other discounts in real-time, depending 
on where they are in a store.
Enterprise Systems 
APP DATA 
1 The application interacts with rBeacon CMS platform to receive custom messages 
2 Business rules enabled in rBeacon CMS derived from the Analytics engine of CRM/Marketing/Beacon help in customizing 
messaging to consumers 
3 Beacons provided by the partner companies will be configured and installed in the stores 
rBeacon platform will enable retailers to convert customer data points – patterns, trends, store traffic, behaviors into meaningful 
insights and analytics. It enhances your customer experience, increases sales and thus, generate higher revenues. 
Leverages Location Services: Creates a smart 
location-oriented infrastructure 
Enhances Customer Interaction: Mobile applications, enabled 
with rBeacon feature, can drive and create high customer 
interaction and engagement 
Provides Essential Information: Engages and influences 
customers with contextual information.Through alerts and push 
notifications on latest offers. And updates on new product 
information in the form of videos/catalog 
Rewarding the customer: Easy checkouts through 
contactless payments and reward cards 
Enriching Customers in real-time: Acquiring wealth of 
information on in-store shopping behavior in real-time 
before a purchase – a big win 
Increase in loyalty: Alarming increase in loyalty 
initiatives 
Platform Configuration 
Analytics 
Key Benefits 
Captures customer 
shopping patterns 
Provides meaningful analytics to 
retailers on user behavior 
Represents in graphical 
BI dashboards 
Enables retailers to promote based on 
customer behavioral pattern 
Collect Data 
Analyze Data 
Visualize 
Perceive 
eCommerce 
systems 
Marketing 
CRM 
Beacon 
Application 
rBeacon Platform 
ANALYTICS ENGINE/DATA WAREHOUSE 
CMS 
Database 
Analytics Dashboard 
Retail store 
rBeacon 
App 
Beacon Hardware 
Provider 
RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and application development, along with experience 
delivering global projects, we offer a range of mobility services and solutions across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has 
offices in the United States and India. www.rapidvaluesolutions.com contactus@rapidvaluesolutions.com +1 877.690.4844 
© RapidValue Solutions 
Custom Built 
Legacy Systems

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rBeacon Solutions Brochure by RapidValue Solutions

  • 1. Enhancing Customer Experience for In-Store Retail Solution Overview rBeacon mobile solution provides a wide range of features to facilitate continuous customer engagement, within the store, for iOS and Android device users. In-Store Coupon – Customers receive targeted coupons based on context awareness In-Store Navigation – Assists in finding the right products through in-store map navigation Proximity Marketing – Relevant advertising of products using geo-fencing Product Catalog Videos – Engage customers with new product launch videos-shelf space advertisements Promotion/Ad Campaign – Customers can receive promotional messages during holiday seasons Store Check-list – Reminder notifications based on location for store item pickup mPOS/ Checkout – Easy checkout through contactless payments, such as Apple Pay/Passbook and loyalty cards Smart Store – Helps to facilitate communication between sales associates and dispatch them based on their area of expertise Analytics – Customer behavior pattern and in-store traffic help retailers to address product effectiveness and store utilization Quality of service Continuous Engagement Contextual Information Person-alization In-Store Experience Customer Insight In-Store Efficiency Retailer Differentiation CUSTOMER RETAILER rBeacon RapidValue’s rBeacon Solution is an indoor proximity retail solution that empowers customers, and creates high interaction and engagement with consumers in retail stores. The mobile application will provide contextual information to customers, with information to view product information, view videos, receive coupons and other discounts in real-time, depending on where they are in a store.
  • 2. Enterprise Systems APP DATA 1 The application interacts with rBeacon CMS platform to receive custom messages 2 Business rules enabled in rBeacon CMS derived from the Analytics engine of CRM/Marketing/Beacon help in customizing messaging to consumers 3 Beacons provided by the partner companies will be configured and installed in the stores rBeacon platform will enable retailers to convert customer data points – patterns, trends, store traffic, behaviors into meaningful insights and analytics. It enhances your customer experience, increases sales and thus, generate higher revenues. Leverages Location Services: Creates a smart location-oriented infrastructure Enhances Customer Interaction: Mobile applications, enabled with rBeacon feature, can drive and create high customer interaction and engagement Provides Essential Information: Engages and influences customers with contextual information.Through alerts and push notifications on latest offers. And updates on new product information in the form of videos/catalog Rewarding the customer: Easy checkouts through contactless payments and reward cards Enriching Customers in real-time: Acquiring wealth of information on in-store shopping behavior in real-time before a purchase – a big win Increase in loyalty: Alarming increase in loyalty initiatives Platform Configuration Analytics Key Benefits Captures customer shopping patterns Provides meaningful analytics to retailers on user behavior Represents in graphical BI dashboards Enables retailers to promote based on customer behavioral pattern Collect Data Analyze Data Visualize Perceive eCommerce systems Marketing CRM Beacon Application rBeacon Platform ANALYTICS ENGINE/DATA WAREHOUSE CMS Database Analytics Dashboard Retail store rBeacon App Beacon Hardware Provider RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and application development, along with experience delivering global projects, we offer a range of mobility services and solutions across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United States and India. www.rapidvaluesolutions.com contactus@rapidvaluesolutions.com +1 877.690.4844 © RapidValue Solutions Custom Built Legacy Systems