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1. Sowparnika Introduces First of its Kind Homes in
Realty Segment
Real Estate & Construction Newsvoir Columnists
Karnataka, May 25 -- Sowparnika Projects Infrastructure Pvt. Ltd.
introduces Positive Homes; a unique proposition designed and developed
based on new age customers demand. Positive Homes comes with
uncompromising features and fi xtures and price that is unheard of,
all-inclusive price of around Rs. 10 lakhs for a Studio.
Sowparnika CMO Raja Mukherjee and MD Ramji Subramaniam unveiling the
Project on Friday
Most of the real estate companies were amongst the worst hit by
demonetization. While the sector continues to struggle to find a footing
even one and a half years since, Sowparnika Projects Infrastructure Pvt.
Ltd., with its far-sightedness, has sailed through these tough times,
managing to sell almost 100% of its completed projects.
The over 3 Lakhs sq ft of 1st Positive Homes series is expected to be
completed in record time of two years, this is a result of Sowparnika
innovative model developed through experience gained over 15 years from
projects across Karnataka, Kerala and Tamil Nadu. This is being perfected
and put into practice in Bangalore, through its Positive Homes; series.
The stringent standards it follows, 360-degree in-house process, Vertical
Integration and efficient construction methods have helped Sowparnika
optimize its resources to meet the demands of the new-age customers at
an enviable price point.
The city experiences influx of around 8 Lakh people every year and most
of them are the 1st job seekers, first time entrepreneurs and even job
shifters crowd. There is a study which establishes the fact that buying
home is the first in the wish list of 80% of the 1st job seekers,

2. Sowparnika Introduces First of its Kind Homes in
Realty Segment
entrepreneurs and even the floating population and that a huge opportunity.
Sowparnika wants to capitalise this opportunity in building luxury homes
which suits their aspirational lifestyle at an enviable pricing which they
will not feel the pain to pay without compromising their lifestyle.
Sowparnika is geared to crack the conundrum of this tough market, and has
been working to make luxury housing within reach of everyone.
Customer-centric Approach
Our mission is to create homes for all, homes which are in best locations,
accessible easily and that to homes with minimal cost of ownership (Less
repairs and maintenance). Homes that are sturdy, equipped with best
fixtures and with efficient space design. With positive locations,
Positive Designs, Positive Vastu, Positive Specifications and above all
Positive Pricing, we are introducing our Positive Homes; in Bengaluru
which are the perfect homes keeping in mind the aspirations of the new-age
customers. The starting price of our flat is Rs. 10 lakhs for which the
EMI will be same as the rent of a Studio, said Mr. Ramji Subramaniam,
Managing Director, Sowparnika Projects Infrastructure Pvt. Ltd., while
speaking about Positive Homes entry into the city.
Keeping the aspirations and needs of the new-age customers in mind, the
Positive Homes; project is a perfect choice in terms of location, pricing,
ambience, specifications and design. This model is destined to ensure high
absorption rates. Sowparnika Positive Homes; is all set to debut in
Bengaluru as Sowparnika Indraprastha Soukya Road, off Whitefield and
Sowparnika Unnathi, Attibele Junction on May 26th, 2018. The model has
been successfully tested and proven in Thiruvananthapuram and is now being
replicated in Bengaluru after the successful stint.
This model is a success because of the way Sowparnika functions. Our
architects optimise space. Using 360-degree construction helps in cutting

3. Sowparnika Introduces First of its Kind Homes in
Realty Segment
overheads. The model has worked well for us and the benefit of the same
has been passed on to our customer in terms of cost. We also believe in
the traditional method of mass-construction which cuts the wastage of raw
materials. We are also able to full proof this model with Resource
optimisation and volume buy. In this age of cut-throat competition, one
needs to come up with innovative, out-of-the-box solutions to sustain in
the competitive market, adds Mr. Ramji Subramaniam.
No Compromise for Customers
The innovative business model of Sowparnika has helped us complete our
projects within the stipulated time frame, thus cutting the cost of
servicing the loans. Because of our track record of on-time delivery, most
of our past customers have come forward and have shown interest in booking
our new project Positive Homes;. We have achieved the punctuality tag
because of our relationship with vendors and partners. Our vendors have
confidence in us which is why we face no issues in procuring raw materials.
Therefore, there is no room for project delays, said Mr. Raja Mukherjee,
CMO Sowparnika Projects and Infrastructure.
No Compromise on Quality, Features and Fittings
Positive Homes; are designed tastefully keeping in mind the aspirations
of generation next because the new-age customer is not willing to
compromise on the quality of living. The salient features of Positive
Homes; include Vaastu compliance and has seen the use of brands like Asian
Paints, American Standard Bathroom Fittings, Polycab Wires, Schneider
Electrical Fittings, Somany Tiles, Johnson Lifts, Futura Kitchen Sinks
partnering us to provide quality lifestyle that resonate a positive vibe.
I have been staying at Sowparnika Swastika project since past 4 years.
I would like to congratulate them in meeting the deadline and delivering
project on time. Their precision in construction keeping in mind the needs

4. Sowparnika Introduces First of its Kind Homes in
Realty Segment
of their customers excellent. There is no compromise on quality, the
location is strategic, and the flats are designed such that there is no
space wastage. The feel to stay in a Sowparnika home is luxurious, said
Sowparnika Swastika project customer, Mr. Preetam.
About Sowparnika Projects Infrastructure Pvt. Ltd.
Sowparnika has laid strong foundation based on our core values of
Commitment, Customer Service and Excellence in what we deliver along with
strong teamwork in each and every aspect of the organization. We have
5,000+ satisfied customers, 30+ completed projects, 25+ ongoing projects,
5+ million sq ft developed, 4.5+ million sq ft under development and a
strong presence in 3 states, namely, Karnataka, Tamil Nadu and Kerala.
Company vision is to be one of the top 10 preferred brands in the Housing
Infrastructure arena, by Delivering Happiness and Value for a Lifetime.
Their mission is to become one among the top ten housing infrastructure
companies of South India, to achieve INR 1,000 crore turnover and a
successful IPO by 2022, provide high-quality value homes through
continuous innovations, improvements and timely delivery, create a
culture of consistent growth and offer a transparent work environment that
enhances employee excellence.
Some of the projects of Sowparnika in Bengaluru include Flamenco
(Sarjapur), Columns (Whitefield), Tharangini (Sarjapur), Purple Rose
(Hoskote), Sanvi Phase 2 (Whitefield), Swastika 2 (Sarjapur) and Pranathi
(Kumbalgodu).
Published by HT Digital Content Services with permission from Newsvoir.