A brief view of what are the IoT pain points and strategy to be adopted by the Industry players.

1. Fred Flintstone’s
IoT Car
Rajashree Rao
Experienced IoT Business Consultant Exploring
Opportunities in the Industry
/rajashreerao

2. Fred Flintstone has always been one of my favorite cartoon
characters. Today the IoT Industry is like the famous 'Fred
Flintstone's car'

3. Flintstone drove a car with
wooden wheels and the motive
power were his own sturdy legs.
In order to drive the Flintstone car,
we need to fit in a steering wheel,
an engine, brakes, and various
other integral components to get
the car drivable.

4. Today our IoT Infrastructure is like
exactly that. The end consumer
has a Thing or a Device and to
make that into an IoT connected
device he needs to have an
Internet connection, a Wifi,
Integrated Hub, Sensors, Cloud,
etc.

5. Why?
Why should a customer invest
into diverse components for
making his simple $20 bulb
‘Thing’ work through automation?
Which defies logic. This
unnecessary investment into
diverse components just to get his
$20 bulb to come on through
another device makes no practical
sense to him.

6. The Industry needs to educate and convince the customer about the
compelling value proposition of adopting to the futuristic ways of
managing various Things through automation and connectivity, else it will
only be like driving a Flintstone’s car.
The reason for the IoT Industry to slow down is because no one has
bothered to understand the pain-points of a customer and his ROI.
Companies which are in diverse portfolio tried to develop IoT solutions
peddling their age-old technology into this new sunrise Industry.

7. End-to-end solution
• Moreover, the IoT Industry has not been able to come up with an
end-to-end solution which is cost effective, ease of use, efficient and
that which solves the pain points faced by customers.
• Some of the technology providers are trying to build the
infrastructure even before they have built the customer confidence in
the IoT Technology.
• This approach will not be successful in the connected world which is
what the IoT is all about.

8. According to Gartner
• Over 6 billion Devices will be connected in 2016 and is expected to
grow to 20 billion by 2020.
• Even though there is a huge potential for Automation, Connectivity
and Artificial Intelligence (AI) which can be achieved only when the
IoT Industry is able to provide Interoperability, Protocol
Standardization, Security, and End-to-End Solutions in a cost
effective manner.
• The biggest lacuna in the system is the marketing inputs which is
the missing piece in the IoT Industry. It all starts with market
research…..

9. If not the world will still be
driving Fred Flintstone’s Car