Ketchum Speaker Bureau

1. Ketchum
Speaker
Bureau

2. What we can do for you
• Position clients as thought leaders in their respective industries
• Place the clients executives and customers in front of decision makers from
amongst their target audiences
• Raise awareness, strengthen reputation and drive opinion of issues that are key to
the clients business
• Increase exposure to international and domestic audiences
• Build a relationship for clients with conference producers positioning their speakers
as the first port of call
We could also……
• Help clients build sales leads and contacts
• Build the clients profile within the press and media

3. Why Ketchum Speaker Bureau?
We’re different
• We have secured more than 1,000 speaking
engagements for our clients
• The UK team has experience of global markets
and have worked with clients such as IBM,
Kodak, Philips and Astellas
• We have secured opportunities with top tier
organisers such as FT, Dow Jones, The
Economist and Business Week
• We’re active in many sectors and have placed
speakers in events of all sizes
• We have created visibility for our clients among
their peers, potential customers, media, industry
analysts and the financial community
Proven results
• Unlike many other PR firms, we have a
dedicated department which actively pursues
and places clients at a wide range of industry
events
• We have built personal relationships with key
organisers and influencers
• We provide clients with the kind of industry
knowledge and counsel that creates high impact
placements
• We have in-depth insight into different markets
and their unique needs
• Being a global multi-service agency, we have an
appreciation of your wider PR and brand goals
and will work to ensure these events
complement them

4. Ketchum Speaker Bureau
How we will work with you: A three-stage
approach

5. Stage 1: Industry Event Research
• Speaker liaison to ascertain speaking topics and knowledge needed to identify the best
opportunities
• Research is carried out to identify, qualify and prioritise conferences aimed at clients
target audience. Events range from local seminars and industry association debates to
large international conferences and exhibitions
• Qualify events - building relationships with conference organisers to get detailed
information on targeted events
• Competitive tracking - identifying and tracking analysing events where competitors are
participating
• Schedule recommendation - review of all events against key objectives and initial
ideas for full exploitation. Prioritise events as set targets

6. Stage 2 : Pitching and Management
Talent and opportunity
management:
Centralised management of all
opportunities, resources and
speakers.
Proactive speaker pitching:
Speaking opportunities
through organiser contacts.
Obtaining and moulding draft
programmes, call for papers
and event themes
Abstract creation:
Editing and review of content in
collaboration with speakers
and client teams
Ongoing follow up:
Liaising with the organizer,
client team and speakers to
finalise the opportunity
Speaker briefings:
Preparing documentation,
organizing logistics and
personal briefings
Delegate, speaker and
organiser evaluation:
Conducting post event analysis
Continual rolling calendar
updates:
Conducting ongoing event
research and providing
updates

7. Ketchum can offer:
Stage 3 : Making the most of your speaking platform
Speaker Coaching:
Personalised training
services for your company
executives to help them
stand out at the event
Speech and Presentation
Writing:
Developing and writing
content on behalf of your
speakers
Marketing Collateral and
Creative Design Services:
Copywriting and production
of additional marketing
collateral for distribution at
or after events, either in print
or online
Media and Analyst Briefing
Support:
Making the most of media
and analyst attendance at the
show and working with you to
develop a news hook for
speeches
Event Networking and
Contact Development:
Capitalising on important
customer or stakeholder
networking; organising
supporting activities that use
the event as their basis

8. Ketchum Speaker Bureau
Key Success Factors

9. RULE 1
Timing – there’s a limited window of opportunity
Demand generationSponsor recruitment

10. RULES 2-7
2. Interesting topics – new technologies, innovation, new models, thought
leadership
3. Build-in case studies and customers
4. Prepared and practiced speakers
5. Direct contact with the speaker
6. Strong brands, new entrants / challengers
7. Realistic goals

11. Further information
Please contact:
Rafi Mendelsohn
Speaker Bureau Lead
Email: rafi.mendelsohn@ketchum.com
Tel: +44 (0)207 611 3557