Different industries use sentiment analysis to assess the sentiment value of their brands, products, or services. Go through the presentation to gain an in-depth understanding of the concept
2. Sentiment Analysis
ALSO KNOWN AS OPINION MINING, IS A MACHINE
LEARNING AND NATURAL LANGUAGE PROCESSING
TECHNIQUE FOR ANALYZING LARGE AMOUNTS OF
UNSTRUCTURED DATA. IT CAN ANALYZE THE AUTHOR’S
EMOTIONAL TONE IN ANY PIECE OF TEXT, AS THE NAME
SUGGESTS.
3. Different industries can use
sentiment analysis to assess
the sentiment value of
their brands, products, or
services.
4. Healthcare
Industry
ONE OF THE MOST IMPORTANT INDUSTRIES IS HEALTHCARE,
WHICH REQUIRES PEOPLE TO STORE AND PROCESS LARGE
AMOUNTS OF DATA. OVER 80% OF THAT DATA IS AVAILABLE
IN TEXT FORMAT, MAKING IT DIFFICULT TO KEEP TRACK OF,
LET ALONE ANALYZE IT. MODERN HEALTH-TRACKING
WEARABLE TECHNOLOGY, ON THE OTHER HAND, HAS
EXPANDED THE SCOPE OF DATA COLLECTION.
MARKETING
PRESENTATION
04
5. SENTIMENT ANALYSIS CAN HELP
HEALTHCARE PROFESSIONALS ANALYZE,
INTERPRET, AND CLASSIFY COMPLEX TEXT
DATA IN ORDER TO BETTER UNDERSTAND
THEIR PATIENTS’ SENTIMENTS AND
OPINIONS. THEY CAN EVEN ASSESS THE
PUBLIC PERCEPTION OF THEIR INSTITUTIONS
WITH EASE.
MARKETING
PRESENTATION
6. E-comm & Retail
Industry
THE ENTIRE E-COMMERCE INDUSTRY IS BASED ON A SINGLE RULE:
LISTEN TO YOUR CUSTOMERS. LISTENING TO THEIR CUSTOMERS
AND UNDERSTANDING
THEIR NEEDS AS WELL AS THEIR DISLIKES ALLOWS THEM TO TURN
THEM INTO OPPORTUNITIES FOR FOCUSED BUSINESS
IMPROVEMENT.
MARKETING
PRESENTATION
04
7. SENTIMENT ANALYSIS CAN BE USED TO
ANALYZE CUSTOMER FEEDBACK,
OPINIONS, AND SUGGESTIONS GATHERED
FROM A VARIETY OF FORUMS AND
SOCIAL MEDIA PLATFORMS.
MARKETING
PRESENTATION
05
8. Financial
industry
BANKING, CREDIT, INSURANCE, INVESTING, MERGERS AND
ACQUISITIONS, AND TRADING MARKETS ARE ALL PART OF
THE FINANCIAL SECTOR. DAY-TO-DAY TASKS INCLUDE
GENERATING AND CONSUMING LARGE AMOUNTS OF
UNSTRUCTURED TEXT DATA FROM A VARIETY OF
SOURCES.
MARKETING
PRESENTATION
04
9. ADVANCED EMOTION ANALYTICS
SOLUTIONS CAN ASSIST THEM IN
MAKING DATA-DRIVEN FINANCIAL
MARKET DECISIONS. IT HAS A WIDE
RANGE OF APPLICATIONS IN STOCK
MARKET TREND FORECASTING.
MARKETING
PRESENTATION
05
10. Food
Industry
ANALYZING CUSTOMER FEEDBACK FROM VARIOUS
SOURCES CAN HELP THE FOOD INDUSTRY IDENTIFY
STRENGTHS AND AREAS FOR IMPROVEMENT.
SENTIMENT ANALYSIS CAN HELP BY IDENTIFYING NEW
TRENDS AND GAINING A BETTER UNDERSTANDING OF
WHAT THEIR CUSTOMERS LIKE AND DON’T LIKE.
MARKETING
PRESENTATION
04
11. CONSIDERING THE VARIOUS ASPECTS OF
A RESTAURANT THAT CONTRIBUTE TO A
BETTER OVERALL USER EXPERIENCE. WITH
SENTIMENT ANALYSIS, THEY CAN ASSESS
THE VARIOUS ASPECTS OF A
RESTAURANT THAT IMPROVE THE
OVERALL USER EXPERIENCE.
MARKETING
PRESENTATION
05
12. Pharmaceutics
industry
PROFESSIONALS IN THE PHARMACEUTICAL AND
BIOTECHNOLOGY INDUSTRIES USE TERMS AND PHRASES
THAT ARE UNIQUE TO THEIR FIELD.
THESE TERMS AND PHRASES CAN BE PROCESSED BY
ADVANCED MACHINE LEARNING-BASED TEXT ANALYTICS
SOLUTIONS.
MARKETING
PRESENTATION
04
13. THEY CAN ASSESS THE SENTIMENTS
EXPRESSED IN DISCUSSIONS ABOUT THEIR
PRODUCTS AND SERVICES. IT’S A USEFUL
TOOL FOR CREATING A DIGITAL STRATEGY.
INCREASE TRIAL EFFICIENCY AND
COMMUNICATION TO SPEED UP RESEARCH.
MARKETING
PRESENTATION
05
14. Airline
Industry
AIRLINE FLIGHTS GENERATE A LARGE AMOUNT OF
DATA IN A VARIETY OF FORMATS, INCLUDING
MAINTENANCE LOGS AND AIR TRAFFIC REPORTS.
FLIGHT DELAYS,
LANDING ISSUES, AND HIGH FUEL CONSUMPTION
CAN ALL RESULT FROM A DELAY IN EXAMINING
THIS DATA.
MARKETING
PRESENTATION
04
15. CUSTOMERS CAN GAUGE THEIR
BRAND’S MARKET REPUTATION BY
ANALYZING CUSTOMER FEEDBACK
DATA FROM MULTIPLE CHANNELS
AND ANALYZING CUSTOMER
SENTIMENTS.
MARKETING
PRESENTATION
05
16. Advertising
Industry
LISTENING TO THEIR TARGET AUDIENCE IS THE MOST
EFFECTIVE WAY TO PLAN MARKETING AND
ADVERTISING CAMPAIGNS. WITH SENTIMENT
ANALYSIS, YOU CAN EXAMINE TRENDING TOPICS,
CONVERSATIONS, RESONATING CONTENT, AND
MORE IN SOCIAL, SUPPORT, AND NEWS TEXT DATA.
MARKETING
PRESENTATION
04
17. WITH PERSONALIZED ADS AND
MARKETING CAMPAIGNS, COMPANIES
CAN TARGET THEIR AUDIENCE. TO
EXAMINE SENTIMENTS, EXTRACT AND
ANALYZE REVIEWS, OPINIONS,
SUGGESTIONS, AND SOCIAL MEDIA
POSTS AND UTILIZE THE DATA TO
BOOST ENGAGEMENT AND CONVERSION
RATES.
MARKETING
PRESENTATION
05
18. BYTESVIEW OFFERS VARIOUS TEXT
ANALYSIS PRODUCT PORTFOLIOS IN
VARIOUS INDUSTRIES
FOR MORE INFORMATION VISIT THE
WEBSITE AT - WWW.BYTESVIEW.COM