This document discusses social research methods. It defines social research as a method used by social scientists to understand people and societies in order to design products and services that meet peoples' needs. The objectives of social research are to manipulate concepts and symbols, generate generalizations, verify facts, extend knowledge, and build theory or apply knowledge practically. The types of social research mentioned are quantitative research, case research, structured interviews, longitudinal studies, primary research, and secondary research. The importance of social research is that it increases human welfare, expands and rectifies knowledge, provides insight into social life, enables structural change, and formulates new theories.