The presentation below was given by Senior Planner, Tim Jones, and RPM Head of Production and Artwork, Rory Sloan, at this year's Confex event, when asked to address the topic of creativity in the events industry. Now, clearly, the title is designed to provoke. But the more we lived with the contention that there is no such thing as an original idea, the more true it began to seem.
A slight evolution (driven mainly by modesty) proposed that “…there is only the orginal application of an idea.”
This forced us to put our money where our mouth is and attempt to provide an RPM step by step guide to great ideas.
The deck offers six steps to help ‘turn inspiration into ideas of value’ and uses RPM and external agency case studies to illustrate.
It is far from prefect but it hopefully stimulates some thought and further discussion. Enjoy.