The presentation focus on the Sun Tzu strategies and their relevance to modern day strategic management

3. PART I - BACK GROUND
PART II - DEFINITIONS
PART III - RELEVENCE
PART IV - RECOMMENDATIONS
AND CONCLUSION

5. Sun Tzu is regarded as the
father of Military Strategy. His
strategic thoughts and
concepts were transcribed
by Cao Cao, a famous war
lord, in a book “The Art of
War”. Cao Cao cited Sun Tzu
concepts as the source of his
success in consolidating
China into one country . He
gave thirteen principles of
war which are still valid and
relevant and form a base for
modern war strategies.
SUN TZU (544-496 BC)

6.  Chanakya, who manipulated
to bring Chandragupta to the
throne of Mauryan Empire,
was a master strategist.
Through his calculated and
crafty moves and superior
strategy, he pitched
adversaries against each
other and paved the way for
bringing Chandragupta in
power. Two books are known
to be written by Chanakya
are Arthashastra and
Chanakya Niti Shastra
CHANAKYA (370-283 BC)

7. Clausewitz, a professional
soldier and theorist, is
regarded as the father of
modern military strategy.
Through his experience and
in depth study of the
campaigns of Fredrick the
Great and Napoleon, he
carried out systematic and
philosophical analyses of
warfare, which came up in the
shape of his famous book
“On War”. According to him
“War is the continuation
of Policy by other means’’
CARL VON CLAUSEWITZ (1780-1831)

8. Fayol is considered as the father
of modern strategic
management. In 1916, through
his experience of administration
and management, he wrote his
classic book “General and
Industrial Management”. In his
book he gave his management
theory which is commonly
known as Fayolism. He argues
that efficient management has
five primary functions: planning,
organising, commanding, coord
and controlling and gave
fourteen principles of
management.
HENRY FAYOL (1841-1925)

9. Taylor is considered as the father
of scientific management and in
1916 he published his famous
book “Principles of Scientific
Management”. A mech engineer by
profession, he wanted to improve
the industry efficiency. His
scientific management consisted
of four principles that focussed on
scientific study of tasking,
selection and training of
employees, supervision of workers
and equal distribution of work. He
is considered as the first person
who systematically observed and
studied the mechanics of working
in industries.
FREDERICK WINSLOW TAYLOR (1856-1915)

10. Druker is considered as the
founder of modern management
and pioneer of the discipline of
management education. In 1943,
he was assigned by Donaldson
Brown to carry out the “Political
Audit” of General Motors (GM).
This two years social-Scientific
analysis resulted in the shape of
his famous book, “Concept of
the Corporation”, which brought
him fame. He taught
management as a liberal art with
interdisciplinary lessons from
history, sociology, culture,
psychology, philosophy, and
religion. His 39 books are
translated into 36 languages.
PETER DRUKER (1909-2005)

12. MILITARY STRATEGY
“Strategy is the utilization during both peace and war, of all
of the nation's forces, through large-scale, long- range
planning and development, to ensure security and victory"
(Random House Dictionary)
"Strategy is the art of distributing and applying military means,
such as armed forces and supplies, to fulfil the ends of policy”
(Field Marshal Montgomery)

13. STRATEGIC MANAGEMENT
“The determination of the basic long-term goals and
objectives of an enterprise, and the adoption of courses
of action and the allocation of resources necessary for
carrying out these goals"
Chandler (1962)
“A system of finding, formulating and developing a doctrine
that will ensure long term success if followed faithfully”
Dr. Vladimir Kvint (2009)

14. STRATEGIC HUMAN RESOURCE
MANAGEMENT
“HRM practice as the decisions and actions, which concern
the management of employees at all levels in the business
and is related to the implementation of strategies directed
towards sustaining competitive advantage.
Miller (1987)
“SHRM centres on how organizations can improve their
competitive performance by considering and utilizing their
human resource more effectively”
Ian Clark

16. S
U
N
T
Z
U
“If words of command are not clear and distinct, if orders are
not thoroughly understood, then the general is to blame”
Communication. Communication being a key element
of modern day business plays a pivotal role in
conceiving, organising, sharing and implementing
innovative ideas. The organisational hierarchy, chain
of management, channels of downward and upward
communication etc. are very important in timely
passage of information and ideas, as a delayed
information may be of no use. The management must
encourage and ensure freedom of expression by
subordinates. Senior management must also pass on
timely and accurate information to subordinates for
prompt action.

17. S
U
N
T
Z
U
“Next is the Commander. He must be smart, caring, trust
worthy, brave, and strict”
Leadership. Competent and proactive leadership
with farsightedness and strategic vision are the
basic ingredients of dynamic leadership. A leader
who has the capability to integrate all the resources
in one direction i.e. attainment of the firm strategic
goals. The leader must be smart and has the
potential to read the environment and explore
opportunities for the firm to excel. He should be
trust worthy and reliable, not to be feared but
respected.

18. S
U
N
T
Z
U
“A sovereign of high character and intelligence must be able
to know the right man, should place the responsibility on him,
and expect results”
Staffing. Hiring of the right person for the right job
is the essence of good staffing. Finding and hiring
the best person is very important in strategic
environment of the business world. Company
foundations are built by hiring the most appropriate
person for the job. Staffing the organisation is a
critical task which plays a key role in the long run.
In reality, building the company and helping it
systems to develop and grow depends on suitable
hiring of qualified staff with requisite specialities of
the field.

19. S
U
N
T
Z
U
“Without constant practice, the officers will be nervous and
undecided when mustering for battle; without constant
practice, the general will be wavering and irresolute when
crisis is at hand”
Training and Development. After staffing, comes
the crucial stage of training and development.
Every job needs particular skills and practices
which needs to be taught to new intake or newly
promoted and internally adjusted staff. Firms with
no training and development program faces
setbacks as competent and energetic employees
leave the organisation for better opportunities.
Moreover their existing staff cannot cope with the
changing and demanding environment

20. S
U
N
T
Z
U
“For them to perceive the advantage of defeating the enemy,
they must also have their rewards”
Measurements and Rewards. Measurement of
performance and administering requisite reward is
very important in increasing the competitive spirit
and morale of the subordinates. Firm’s policies and
practices must encourage the subordinates to take
positive initiatives and discharge their duty with full
confidence. The rewards for good performance
must be publicised and presented in public to
encourage others to follow. Similarly team work
must also be acknowledged and rewarded.

22. 1. Military strategies in general and Sun Tzu’s “The Art
of War” in particular be taught to the students of
business management.
2. Research students of business management be
encouraged to explore military history and draw
relevant lessons pertinent to strategic management.
RECOMMENDATIONS

23. The relevance has proven the alignment of military
strategy with that of business arena. Henceforth, in
order to define cost benefit business strategies, it is
better to explore the war proven military strategies
and take the desired lessons as the said
presentation is proving their applicability in the
business.
CONCLUSION