Analyst recommendations, ratings and price targets have been the focus of much consternation and ridicule from both the public and regulatory agencies over time. While there has been a lineage of academic and industry papers focused on the severe biases inherent in these data sets, and the effect of those biases on the accuracy and representativeness of the data sets, they continue to have a significant effect on the market due to severe availability heuristics at play with investor decision making. Quants have arbitraged this data and these effects to generate alpha. But for half a decade prior to January of 2014, several major quantitative funds had been collecting a different, secret data set from the sell side with a far superior design. This data set ended up producing more alpha for these funds than any other in recent history, until government regulatory bodies uncovered the illegal nature of its collection. This talk will focus on the genesis of this data set, how it was used, why it was so superior, and how you can get your hands on it soon.