Social media fm april 2011 tweede versie

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Social media fm april 2011 tweede versie

  1. 1. ................................................................................................................................................................................................................................ Een merk laten leven met Social media 14 april 2011 ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  2. 2. ................................................................................................................................................................................................................................ #SMFM ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  3. 3. ................................................................................................................................................................................................................................ Debbie Bernasco online Debbi3 http://nl.linkedin.com/in/debbiebernasco debbiebernasco.nl QRCommunicatie / de helden van ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  4. 4. “ ................................................................................................................................................................................................................................ Wat is belangrijk om een merk te laten leven door Social Media? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  5. 5. “ ................................................................................................................................................................................................................................ • Storytelling • Strategie • Content • Monitoring ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  6. 6. “ ................................................................................................................................................................................................................................ Waarom Social Media? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  7. 7. “ ................................................................................................................................................................................................................................ 1.Merkherkenning 2. Merk Monitoring 3. Klanten werven via bedrijfsprofiel ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  8. 8. “ ................................................................................................................................................................................................................................ Is de klant is veel veranderd? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  9. 9. “ ................................................................................................................................................................................................................................ Nee! ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  10. 10. “ ................................................................................................................................................................................................................................ 1944 - word of mouth #wom ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  11. 11. “ ................................................................................................................................................................................................................................ Massamedia kan het beslissingsproces niet voor 100% beïnvloeden Paul Lazarsfeld ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  12. 12. ................................................................................................................................................................................................................................ A. Online B. Offline ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  13. 13. ................................................................................................................................................................................................................................ De meerderheid van word of mouth vindt nog steeds offline plaats. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  14. 14. ................................................................................................................................................................................................................................ Online word of mouth bereikt echter alleen meer mensen. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  15. 15. ................................................................................................................................................................................................................................ Beide zijn belangrijk in het aankoopgedrag. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  16. 16. ................................................................................................................................................................................................................................ Zowel online als offline gaan mensen op zoek naar personen met dezelfde interesses, naar advies of aanbevelingen. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  17. 17. ................................................................................................................................................................................................................................ Door onderlinge communicatie beinvloeden consumenten elkaar. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  18. 18. ................................................................................................................................................................................................................................ De komst van mobiele netwerken stelt klanten instaat om altijd online te zijn. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  19. 19. ................................................................................................................................................................................................................................ Het is een sociaal fenomeen. Personen zijn verbonden met hun relaties en vrienden. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  20. 20. ................................................................................................................................................................................................................................ Aardig wat mensen hebben een mobiele telefoon met camera. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  21. 21. ................................................................................................................................................................................................................................ Klanten beslissen op basis van hun emoties ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  22. 22. ................................................................................................................................................................................................................................ Ons emotioneel gedrag ten opzichte van merken wordt expliciet gedeeld. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  23. 23. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  24. 24. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  25. 25. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  26. 26. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  27. 27. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  28. 28. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  29. 29. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  30. 30. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  31. 31. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  32. 32. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  33. 33. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  34. 34. ................................................................................................................................................................................................................................ We delen onze emotie met merken. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  35. 35. ................................................................................................................................................................................................................................ Hoe uiten klanten hun emoties tegenover merken? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  36. 36. ................................................................................................................................................................................................................................ Verbindt mens, merk en organisatie in één verhaal ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  37. 37. ................................................................................................................................................................................................................................ Personality Matters! Beleving #smoelwerk ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  38. 38. ................................................................................................................................................................................................................................ Moleskine ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  39. 39. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  40. 40. ................................................................................................................................................................................................................................ Moleskine ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  41. 41. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  42. 42. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  43. 43. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  44. 44. “ ................................................................................................................................................................................................................................ Achtergrond verhaal ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  45. 45. “ ................................................................................................................................................................................................................................ Doel: Product emotie Geloofwaardigheid creëren Empathie Associatie ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  46. 46. “ ................................................................................................................................................................................................................................ Relevant en plezant ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  47. 47. ................................................................................................................................................................................................................................ Ben jij een leider of een volger? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  48. 48. ................................................................................................................................................................................................................................ Een goed verhaal beklijft en wordt doorverteld ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  49. 49. ................................................................................................................................................................................................................................ Een goed verhaal beklijft en wordt doorverteld ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  50. 50. “ ................................................................................................................................................................................................................................ Ben jij een leider of een volger? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  51. 51. “ ................................................................................................................................................................................................................................ Ben jij een leider of een volger? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  52. 52. “ ................................................................................................................................................................................................................................ Ben jij een leider of een volger? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  53. 53. “ ................................................................................................................................................................................................................................ Vaste klanten Nieuwe klanten de aandachtsparadox ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  54. 54. “ ................................................................................................................................................................................................................................ Het echte geheim van persoonlijkheid is het tegenovergestelde doen ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  55. 55. “ ................................................................................................................................................................................................................................ Hoe wordt je spraakmakend? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  56. 56. “ ................................................................................................................................................................................................................................ • Bied iets van waarde dat exclusief is • Zorg voor een accent dat mensen met elkaar willen delen • Hou je afzijdig ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  57. 57. ................................................................................................................................................................................................................................ Klanten maken tegenwoordig keuzes op basis van diepere behoeften ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  58. 58. ................................................................................................................................................................................................................................ Denk vanuit de klant... ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  59. 59. ................................................................................................................................................................................................................................ Doelstellingenpiramide Social media middelen Social media doelstellingen Marketingdoelstellingen Bedrijfsdoelstellingen ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  60. 60. ................................................................................................................................................................................................................................ 1. Bepaal je doelstelling Vaak zal SMM een onderdeel zijn van bestaande marketing- communicatieplannen. LVepriiomtee Angeulvtaiti t E oyage itpn IBqrks e e Rennau ak c o o Een extra kanaal om je doelgroep te bereiken. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  61. 61. ................................................................................................................................................................................................................................ 2. Wat is je boodschap? Waar wil je op beinvloeden? • Kennis tekst • Houding • Gedrag Wat zijn je kernwaarden? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  62. 62. ................................................................................................................................................................................................................................ Imago en reputatie tekst ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  63. 63. ................................................................................................................................................................................................................................ 3. Waarom Social Media? Redenen om SMM in te zetten kunnen bijvoorbeeld zijn: • Je doelgroep bevind zich tekst vermoedelijk grotendeels online; • Je budget is beperkt; • Je wilt het imago van jezelf of je organisatie meer ‘Web2.0’ maken; • Je wilt goed kunnen meten wat het resultaat van je marketinginspanningen is; ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  64. 64. ................................................................................................................................................................................................................................ 3. Waarom Social Media? Redenen om SMM in te zetten kunnen bijvoorbeeld zijn: • Je wilt duidelijker aanwezig zijn op internet, ook voor SEM (Search Engine Marketing); • Je wilt het dialoog met je klant/ doelgroep opzoeken en zodoende de relatie intensiveren; • Je bent op zoek naar partners, kennis en gelijkgestemden. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  65. 65. ................................................................................................................................................................................................................................ 4. Definieer je doelgroep Dit zul je helder voor ogen moeten hebben omdat je doelgroep later de keuze bepaalt voor kanaal, middel, ‘tone of voice’ en te verwachten respons. • Actief online • Actief binnen sociale netwerken en content sharing platform ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  66. 66. ................................................................................................................................................................................................................................ 5. Onderzoek hoe je doelgroep Social Media gebruikt Bestudeer je doelgroep aandachtig. Zoek ze online op en observeer het gedrag: • In welke netwerken zit je doelgroep? • Welke sleutelfiguren of ‘opinion leaders’ zijn er te identificeren? • Zijn er al concurrenten van je actief met SMM? En zo ja, wat is hun propositie en activiteit(en)? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  67. 67. ................................................................................................................................................................................................................................ 6a. Voorbereiden van de organisatie Zijn de juiste mensen, kennis en competenties aanwezig? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  68. 68. ................................................................................................................................................................................................................................ 6b. Voorbereiden van de organisatie Het Hybridemodel Advertising PR Marketing Custome Service ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  69. 69. ................................................................................................................................................................................................................................ 7. Opzetten van een focusgroep Cultuurverandering Draagvlak Voortrekkers ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  70. 70. ................................................................................................................................................................................................................................ 8. Stel Budget en mankracht samen ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  71. 71. ................................................................................................................................................................................................................................ 9. Monitoring ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  72. 72. ................................................................................................................................................................................................................................ 9. Monitoring ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  73. 73. ................................................................................................................................................................................................................................ 9. Monitoring Four Months ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  74. 74. ................................................................................................................................................................................................................................ 9. Monitoring Four Months ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  75. 75. ................................................................................................................................................................................................................................ 9. Monitoring Four Months ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  76. 76. ................................................................................................................................................................................................................................ 9. Monitoring Four Months ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  77. 77. ................................................................................................................................................................................................................................ 9. Monitoring Four Months ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  78. 78. ................................................................................................................................................................................................................................ 9. Monitoring T-mobile ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  79. 79. ................................................................................................................................................................................................................................ 9. Monitoring #negatieve twitter berichten Reputatiemanagement OOH wat moet ik doen ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  80. 80. ................................................................................................................................................................................................................................ Nestlé Legde het af in een ware oorlog met social media users. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  81. 81. ................................................................................................................................................................................................................................ 10. Implementatie van de software ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  82. 82. ................................................................................................................................................................................................................................ 10. Implementatie van de software Platform Connecties Gebruik Sociaal Vrienden, familie en Status, social gaming Platform platform collega’s en foto’s delen Real time Communicatie Fans en volgers Micro- bloggen Professioneel Collega’s en zakelijke Professionele netwerk contacten identiteit Direct contact fans Sociaal Vrienden, familie en Merklading platform collega’s Entertainment ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  83. 83. ................................................................................................................................................................................................................................ 10. Implementatie van de software Merk praat met fans op Hyves • Officiële fanpagina’s van merken • Inzicht d.m.v. socio- demografische statistieken • Top-50 merken meer dan NIEUWT 150.000 fans JE • Niet te commercieel, wel extra relevantie óf extra entertainment ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  84. 84. ................................................................................................................................................................................................................................ 11. Publicatieschema Om overkill te voorkomen biedt een publicatieschema redding. 1-7-30 -4-2-1 Een voorbeeld daarvan is het 1-7-30-4-2-1-schema. Een schema dat er als volgt uit zou kunnen zien: ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  85. 85. ................................................................................................................................................................................................................................ 11. Publicatieschema 1-7-30-4-2-1 Dagelijks Twitteren, info van anderen delen en reacties 1-7-30 -4-2-1 op je blog bijhouden. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  86. 86. ................................................................................................................................................................................................................................ 11. Publicatieschema 1-7-30-4-2-1 Wekelijks één blog of video- interview plaatsen. 1-7-30 -4-2-1 ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  87. 87. ................................................................................................................................................................................................................................ 11. Publicatieschema 1-7-30-4-2-1 Maandelijks een digitale nieuwsbrief rondsturen of 1-7-30 -4-2-1 YouTube-filmpje creëren. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  88. 88. ................................................................................................................................................................................................................................ 11. Publicatieschema 1-7-30-4-2-1 Per kwartaal een e-book, speciale video of 1-7-30 -4-2-1 traditionele nieuwsbrief presenteren. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  89. 89. ................................................................................................................................................................................................................................ 11. Publicatieschema 1-7-30-4-2-1 Een keer per half jaar een evenement organiseren. 1-7-30 -4-2-1 ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  90. 90. ................................................................................................................................................................................................................................ 11. Publicatieschema 1-7-30-4-2-1 Om het jaar een nieuwe game of app creëren. 1-7-30 -4-2-1 ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  91. 91. ................................................................................................................................................................................................................................ Faciliteren faciliteer, luisteren en reageren ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  92. 92. ................................................................................................................................................................................................................................ Case 1 B2B Social Media door Shipserv ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #B2Bvrijdag 15 april 2011
  93. 93. ................................................................................................................................................................................................................................ Case 1 B2B Social Media door Shipserv ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #B2Bvrijdag 15 april 2011
  94. 94. ................................................................................................................................................................................................................................ Case 1 B2B Social Media door Shipserv ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #B2Bvrijdag 15 april 2011
  95. 95. ................................................................................................................................................................................................................................ Case 2 Twinacts #B2C ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  96. 96. ................................................................................................................................................................................................................................ Case 2 Twinacts #B2C ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  97. 97. ................................................................................................................................................................................................................................ Case 2 Twinacts #B2C ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  98. 98. ................................................................................................................................................................................................................................ Case 2 Twinacts #B2C ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  99. 99. ................................................................................................................................................................................................................................ Case 2 Twinacts #B2C ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  100. 100. ................................................................................................................................................................................................................................ Case 3 De locale #held van Rotterdam #localheroz ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  101. 101. ................................................................................................................................................................................................................................ Case 3 De locale #held van Rotterdam #localheroz ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  102. 102. ................................................................................................................................................................................................................................ Case 3 De locale #held van Rotterdam #localheroz ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  103. 103. ................................................................................................................................................................................................................................ Case 4 Eruit op uit in de Peel ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011

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