this presentation was used during our report in FABM2

1. IDENTIFICATION
OF BUSINESS
OPPORTUNITIES

3.  1. Listen to your potential
clients and past leads
 - when you’re targeting
potential customers listen to
their needs, wants, challenges
and frustrations with your
industry.

4. 2.Listen to your
customers
- when you are talking to
your customers listen to
what they saying about
your industry, products,
and services

5. 3. Look at your competitors
-analysing your competitors will help
you identify key business opportunities
to expand your market reach and
develop your products and services.
4.Look at industry trends and insights
-subscribe to industry publications, join
relevant associations, set google alerts
for key industry terms and news and
follow other industry experts on social
media.

6. According to karen kolins
(2012), products provide
customers with 4 types of
utility or benifits:
A. Time utility- this pertains to
the value to a consumer of
having a good or a service
available at a convinient time.

7. B. Place utility- this refers to
the value to a consumer of
having a product available at
a convinient location.
C. Ownership utility- this
value is created through the
transfer of a products of
ownership

8. Form utility- this
pertains to the value
consumers get from
changing the
composition of products.