1. BUS 642 Entire Course ASHFORD
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BUS 642 Week 1 DQ 1 Scientific Thinking
Develop a hypothesis for a problem at a local business (for example: high employee turnover).
Determine if your hypothesis has adequacy for its purpose, is testable and better than its rivals.
Then, use the Checklist for Developing a Strong Hypothesis on page 64 as it relates to your
hypothesis. Discuss your results. Respond to at least two of your fellow students’ postings.
BUS 642 Week 1 DQ 2 Making Research Decisions
Based on the analysis of the last six months’ sales, your boss notices that sales of beef products
are declining in your chain’s restaurants. As beef entrée sales decline, so do profits. Fearing beef
sales have declined due to several newspaper stories reporting E.coli contamination discovered at
area grocery stores, he suggests a survey of area restaurants to see if the situation is pervasive
(page 94, number 5).a. What do you think of this research suggestion?b. How, if at all, could you
improve on your boss’s formulation of the research question?
BUS 642 Week 1 Exercises
Complete the following exercises:a. Complete Discussion Questions 1, 2, and 5 on page 22.b.
Complete Making Research Decisions Question 6, page 76.
BUS 642 Week 2 DQ 1 Ethics in Business Research
Read the interview with Elizabeth Buchanan on virtual research ethics [Readings in virtual
research: Issues and controversies. (2004, January-June). Information Technology Newsletter,
15(1), 22-25.]. You can find this article through the Ashford Online Library. Write a summary of
this interview and add your thoughts on how this affects the business research process. Respond
to at least two of your fellow students’ postings.
BUS 642 Week 2 DQ 2 Design of Research
Read Snapshot: Tracking Search Patterns on page 37. Find more details of this study since the
text’s Snapshot was printed and discuss the study including any updates. Respond to at least two
of your fellow students’ postings.
BUS 642 Week 2 Exercises
Complete the following exercises:In your text book § Complete Making Research Decisions 1,
page 50§ In text answer Terms in Review, 1-5, page 155§ Complete Making Research Decisions,
7, page 388
BUS 642 Week 3 DQ 1 Measurement Scales
Contemplate Snapshot: Measuring Respect on page 301 of your text. Discuss the information
presented and the critical measures taken in order to validate the relevance of respect in business
practice. Respond to at least two of your fellow students’ postings.
BUS 642 Week 3 DQ 2 Clarifying the Research Questions
Read Close-Up, pages 118-121. Discuss your answers to the Research questions on page 120.
Respond to at least two of your fellow students’ postings.

2. BUS 642 Week 3 Exercises
Complete the following exercises:In your text book § Complete Making Research Decisions, 5,
page 315.§ Complete Terms in Review, 1- 3, page 123.On companion website § Read the case
study, State Farm: Dangerous Intersections. Answer questions 1 through 5. (This case can be
downloaded from the textbook website, http://highered.mcgraw-
hill.com/sites/0073373702/student_view0/cases.html)
BUS 642 Week 4 DQ 1 Survey Methods
Discuss the following questions then respond to at least two of your fellow students’ postings.a.
Discuss the advantages and disadvantages of face-to-face interviewing. What is necessary for the
success of this method?b. Discuss the advantages and disadvantages of telephone interviewing.
What is necessary for the success of this method?c. How do these survey methods compare?
BUS 642 Week 4 DQ 2 Observational Studies
Read and discuss Bringing Research to Life on page 187 of your text. Develop investigative
questions that could have been used to guide Jason and Sara’s mechanical observation study.
Respond to at least two of your fellow students’ postings.
BUS 642 Week 4 Exercises
Complete the following exercises:In text book § Complete Terms in Review, 1-4, on page 204.On
companion website § Read Case Study: Ramada Demonstrates its Personal Best. Answer
questions 1-3 (This case can be downloaded from the textbook web site, http://highered.mcgraw-
hill.com/sites/0073373702/student_view0/cases.html
BUS 642 Week 5 DQ 1 Data Preparation and Description
Poll a small sample of class members, work associates, or friends and ask them to answer the
following in a paragraph or two: “What are your career aspirations for the next five years?” Use
one of the four basic units of content analysis to analyze their responses. Describe your findings
as frequencies for the unit of analysis selected. Respond to at least two of your fellow students’
postings.
BUS 642 Week 5 Exercises
Complete the following exercises:In text book § Complete Making Research Decisions 2, page
450§ Complete From Concept to Practice 7, page 450On companion website § Read Case
Study: Inquiring Minds Want to Know- NOW. Answer questions 1-9 (This case can be
downloaded from the text book web site, http://highered.mcgraw-
hill.com/sites/0073373702/student_view0/cases.html)
BUS 642 Week 6 DQ 1 Measures of Association
Answer Making Research Decisions 5 on page 524 of your text. Respond to at least two of your
fellow students’ postings
BUS 642 Week 6 DQ 2 Presenting Results
Conduct a search of websites that provide Internet presentations. Select one and critique its
content, visuals, and the presenter’s skills. Make sure to include the URL in your Discussion
Forum. Respond to at least two of your fellow students’ postings.
BUS 642 Week 6 Final Project