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A creative idea for Indica Vista<br />Route- Performance<br />Human Insight- Sibling rivalry for one-upmanship <br />Creative renditions- Performs: The Way You Want<br />                                      (Sheer) Driving Pleasure As You Dzire<br />Premise for the idea- A car that compliments different driving styles<br />Story-<br />Characters- 2 brothers (A & B). Age- 21 & 26 respectively<br />,[object Object]
Intelligent. Smart working professional.A to B- Lets go for a drive to XYZ (place) in the new Vista<br />B to A- What’s the distance?<br />A to B- 150 kms.<br />‘They look at each other, and frantically start running. Both jump over the chairs, sofas, sometimes fall, break flower vase etc and finally A gets hold of the key first.’ <br />A to B- Changeover as usual after 50kms <br />‘They remove the cover over the Vista and both say vow!!!’<br />‘A’s expression is one of victory’<br />‘A sits on the driver seat puts on loud rock music, switches on the AC and off they go. Showing of great pick-up’<br />‘A’ drives aggressively, maneuvering through sharp turns, cutting lanes, close shave with other cars and they finally reach 50 kms and now B sits on the driver seat’<br />A to B- I was the first one to drive the new Vista (sense of victory)<br />‘B (intelligent guy) puts on soft music, increases the AC speed and starts driving’<br />‘B drives smoothly, smooth turns, glides through the outside scenic views’<br />‘ Because of ambience and drive quality A falls asleep and they finally reach their destination’<br />‘ A gets up and B looks at him’<br />B to A- I was the first one to drive the longest<br />MVO- All New Indica Vista. ‘Performs the way you want’ or ‘(Sheer) Driving Pleasure As You Dzire’<br />Problems the idea tries to address<br />,[object Object]

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A Creative Idea For Indica Vista