Keyshia Cole will be embarking on her "I Am Music" tour starting December 14, 2008, with 25 shows across North America. Fans can text specific codes for a chance to win backstage passes or VIP tickets to after parties. The mobile promotion campaign powered by a sponsor will reach an estimated 350,000 people, with a $9.99 price point for entries.

1. KEYSHIA COLE
I AM MUSIC TOUR
IN VENUE MOBILE PROMOTION
STARTING DEC 14, 2008
25 SHOWS - EXPOSURE 350,000
txt BACKSTAGE txt VIP
to 62900 to 62900
for a chance to win backstage for a chance to win 2 tix to the
passes after the show vip after party!
$9.99 price point $9.99 price point
Powered by Needs: (1) Sponsor (2) $9.99 price point (3) T-Mobile
Exposer and positioning will be established at each show by (1) Print flyers passed out to fans walking into venues (2) 10 Banners in venues placed strategically (3) On big
screens during concert total time 10 min (4) 10 min Live on mic promotions (5) VIP Party Details TBD