Overview

2. Kristin Ortiz
Punishment Athletics
WELCOME

3. Tito Ortiz
Punishment Athletics
Huntington Beach Bad Boy
WELCOME

4. psychological Assessment
aders Bra ins C razy
Party
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WELCOME

5. Understanding MMA
The importance of Merchandising
Athlete Sponsorship & Celebrity Involvement
Marketing & advertising
OVERVIEW

6. The Beginning
MMA Started about 80 years ago
In 1993 MMA came to the US

7. MMA Today
represents the center of athletic
competition

8. Sponsorship

9. Event Name & Date Attendance Gross Sales
Randy Couture vs. Pedro Rizzo - 11/02/01 4,295 $502,550
Randy Couture vs. Chuck Liddell I - 06/06/03 5,517 $645,140
Randy Couture vs. Tito Ortiz - 09/26/03 7,593 $1,127,985
Chuck Liddell vs. Tito Ortiz - 04/02/04 9,129 $1,444,020
Anderson Silva vs. Rich Franklin - 10/14/06 8,913 $1,790,490
Randy Couture vs. Chuck Liddell II - 04/16/05 12,643 $2,575,450
Quinton Jackson vs. Chuck Liddell - 05/26/07 12,191 $4,304,740
Chuck Liddell vs. Tito Ortiz II - 12/30/06 12,191 $5,397,300
THE PEAK OF MMA

10. MMA is breaking all stereotypes
When it comes to its fan base. Long-regarded as a fringe sport with a fan
base of young men, MMA is quickly being embraced by a much larger and
more diverse fan base.
More women
MORE MIDDLE CLASS
SETTING ALL TIME ATTENDANCE RECORDS
MMA FANS

11. Input Video Here
MMA FANS