Note. For this part of the assignment, I decided to discuss this restaurant because I founded interesting, and I think this is a good case study.
Before I enter the 1st store Does the store draw you in? If so, how? - Yes, by the artificial food in the window display Is the door open or closed? - Open How does this make you feel? - Hungry suddenly and want dine in How big is the sign lettering and in what font? - Enough to be seen and with a cute fontMr. Curry at Jakarta, Indonesia. What does it tell you about the store? - All the food about curry
EnvironmentWhat is the color scheme of the store? How does this affect you?- Green and wood. Feel warm.What type of floor does the store have? How does this effect theenvironment?- Wood. I feel warm.How high is the ceiling? How does this feel?- The ceiling high, and it gives a plenty space to breathe and to explore.How brightly lit is the store? How does this affect you?- not so bright, and not so dark, a middle brightness.How loud is the environment? A vague voice from japanese song.What is causing the noise? song
Is there music playing? If so, does it fit the environment? - Yes, it’s very fit. Japanese curry and Japanese song Is the store warm or cold? - Perfectly Warm Is the store crowed with merchandise or is it sparse? - Crowded in a certain point but sparse in the rest Does the store have a distinctive smell? - no Where is the cash register located? - before the exit door. How visible is the store security? - invisible I think How long do you want to stay in this store? - As long as I want to. I like to sit there and just chit-chat while having a good meals. Does the environment influence the perceived value of the merchandise? - Yes indeed.
PersonnelHow long does it take before a sales person initiates contact?- The sales person take in charge and offer a seat since the first time customer’s walk in.Does the salesperson have a script to follow with each customer?- yes.Does the salesperson treat different customers differently?- no.What is the ratio of salespeople to customers?- 1:3What age and gender are the employees?- 20-25 they are mostly women.Are the salespeople using the store products?- They use props like apron and hat.Do the salespeople have a uniform? YesDo the salespeople match the stores image? Absolutely
ProductsWhat is the first product that you notice? The food in the display window with curryIs there a central display table with featured products? The artificial display foodwhere you can see from outside.Where are items that are “for sale” located in the store? There is a special promoprinted in each person table as a paper placemat.How are the products arranged? By function? By price? By color? The menu isarranged by genreAre there free samples or demonstrations? noWhat products are at eye level? Very.What items in the store are in the least accessible locations? -Where are the most and least expensive products located? At the menu they arelocated scattered.Are the prices of the products easy to find? Yes.Are there impulse items near the cash register? -
Customers:Are most customers alone or with someone else? What is the relationship?- With someone else.What is the average age and gender of the customers?- 15- 30 and mostly women.When a customer enters the store, do they tend to walk in the same path ordirection? -How long do customers stay in the store, on average? 1 hourDo customer touch the products? Is this encouraged? -Do most customers appear to be on a mission or are they browsing? In a mission.What percent of customers purchase products in the store? 100% they will eat foodor even have a light food.