Southwestairlines KNOWLEDGE MANAGEMENT

2. SOUTHWEST
AIRLINES WAY

3. WHAT IS KNOWLEDGE MANAGEMENT?
Discipline within an organization that ensures that the
intellectual capabilities of that organization are shared, maintained
and institutionalized
The process of systematically and actively managing and
leveraging the stores of knowledge in an organization
 The way a company stores, organizes and accesses internal and
external information.
Refers to an entire integrated system for accumulation,
integration, manipulation, and access of data across multiple
organizations

4. KNOWLEDGE HIERARCHY
Knowledge Management
Tacit Knowledge Explicit Knowledge
Knowledge
Information
Data
 Tacit
 This type of knowledge
exists in people’s
heads, not articulated
or documented
 Explicit
 This type of knowledge
can be
» Processed by information
systems
» Codified and recorded
» Archived and protected

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19. WWW.SLIDESHARE.NET
WWW.GOOGLE.CO.IN
WWW.SOUTHWESTAIRLINES.COM