The Rise & Fall of Indian Football
Presented by :
Shekhar.Ibhrampurkar@Gmail.Co
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Prajan G
B.Tech AIML 1st year
Sns college of technology,
Coimbatore.

Current Status
✓ FIFA Ranking
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Men
Current: 154
Highest: 94 (February 1996)
Lowest: 165 (March 2007)
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Women
Current: 53
Highest: 50 (March 2009)
Lowest: 100 (September 2009)
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Methodology
✓ The Golden Era, 1950- 1964
The Lost Decade’s, 1965- 1991
A New Beginning, 1992- present
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The Golden Era
✓ Olympics
4th place- 1956
Asian Games/ Asiad
Gold- 1951, 1962
Silver- 1954
Bronze- 1970
Asian Nations Cup/ AFC Asian Cup
Runners up- 1964
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The Golden Era contd.
✓1950- 1964
✓Win Ratio: 49-31-4-14 (63%)
✓Key Players: Pradip Banerjee, Neville D’souza,
✓Late Salien Manna
✓Important Results
✓India- Australia: 7-1, 12/12/1956
✓India- Australia: 4-2, 1/12/1956
✓India- Hong Kong: 5-2, 30/5/1958
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The Lost Decade’s
1965- 1991
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Win Ratio: 151-48-30-73 (32%)
Key Players: Shabbir Ali
Results
India- Burma: 0-6, 1/11/1969
India- Burma: 1-9, 6/8/1971
India- Chinese Taipei: 1-7, 7/9/1974
India Thailand: 2-6, 11/8/1976 1974-
76: 7 match losing streak
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The Lost Decade’s contd.
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Competitions
1982 Asian Games (Hosts)
1984 Asian Nations Cup/ AFC Asian Cup
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A New Beginning
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1992- present
Win ratio: 167:61:34:72 (37%)
Key Players: Bhaichung Bhutia, I.M.Vijayan,
Sunil Chhetri, Jeje Lalpekhlua
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A New Beginning contd.
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Competitions
SAF Games/ South Asian Games
Gold- 1984, 1987
Saarc Cup/ SAFF Cup
Winner- 1993, 1997, 1999, 2005, 2009, 2011
Runners Up- 1995, 2008
Third Place- 2003
Afro Asian Games
Silver- 2003
G Cup
Winner- 2002
Nehru Cup
Winner- 2007, 2009
AFC Challenge Cup
Winner- 2008
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Factors Stunting Growth
✓ Investment in Indian Football
Youth Development Programs
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Football Clubs
Stadiums
Revenue Structure
Broadcasting Rights
Match Day Revenues
Commercialization & Sponsorship
Regional Dominance Dependence
on Foreign talent Unstable
National structure
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Birth of Clubs
✓ National Level Football League started in
1996/97
Clubs Participating in the NFL/ I League
Total: 38
Pre 1964: 14 (37%)
1965- 1991: 6 (16%)
1992- present: 16 (42%)
Last Decade (2000-2011): 14 (37%)
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Major Youth Development Programs
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Tata Football Academy*, 1987
JCT, 1998
Sesa, 1999
Pune FC, 2011
Mohun Bagan AC, 2003, 2009
Dempo
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Role of Youth Academies
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Home-Grown Players
Transfer Fee Gains/ Savings
Domestic Support
Performance
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Stadiums
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Salt Lake Stadium
Stadium
Balewadi Sports Complex
Jawaharlal Nehru Stadium
Fatorda Stadium
Kolkata
Location
Pune
Kochi
Margao
Bangalore Football Stadium Bangalore
Jawaharlal Nehru Stadium Shillong
15,000
25,000
1,20,000
Capacity
20,000
60,000
27,300
Astroturf
Astroturf
Grass
Pitch Type
Grass
Grass
Grass
Tenants
Pune FC
Chirag United
Churchill
Brothers
Dempo
Salgaocar
Sporting Clube de
Goa
Mohun Bagan
East Bengal
Palian Arrows
Prayag United
HAL
Shillong Lajhong

Business Model
Investments
Future
Prospects
Sponsorships
Performance
Crowd
Support
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European Clubs Revenue Structure
Broadcasting
37%
Commercial
53%
28% Match Day
35%
English Model
Broadcasting
22%
Match Day
Commercial
14%
25%
Italian Model
Broadcasting
61%
Match Day
25%
Commercial
German Model
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Indian Clubs Revenue Structure
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Match Day Revenues
0- negligible Season Ticket Sales
Ticket Price: Rs.50-200
Average Attendance: 3913
Commercial sources
No Club store/ Café/ Commercial Infrastructure
No Merchandising
Broadcasting
2007: Zee Sports 10 year deal, Terminated in 2010
2010/11: TV deal only for Mohun Bagan, East Bengal, United Sports Club
2011/12: Ten Sports, Live Telecast: 75/182 Games (41%)
Defunct Clubs
Mahindra United (2010)
JCT (2011)
FC Kochin (2002)
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Prize Money & Incentives
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Prize Money
Winner – Rs.50,00,000
Runners up- Rs.28,00,000
Rs.2,50,000 for participation in U19 League
Rs.2,50,000 for Administrative Staff
90% Gate Receipts
Rs.35,000 for Match win
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I League Clubs Sponsorship
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Estimated 80% Club revenues from Sponsorships
Sponsorship
Air India- Air India, Star Impact
Chirag United- Chirag Computers
Churchill Brothers- Churchill, Adidas
Dempo- Dempo, Nike
East Bengal- Kingfisher, Nivia, Bluechip Projects, Saradha Realty, CMRI, Pearless, Rose Valley
HAL- HAL
Mohun Bagan- McDowells, Adidas, Amra Remedies
Mumbai FC- Ten HD, Adidas
Palian Arrows- Palian
Prayag United- Prayag Group
Pune FC- Piramal Group, Peninsula, Adidas, Infosys, HerbalLife, Golds Gym
Salgaocar- Salgaocar
Shillong Lajhong- Aircel, Adidas, Kingfisher
Sporting Clube de Goa- Models, Adidas
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Regional Dominance
National Level Football League Winners
Bengal: 6
Federation Cup: Mohun Bagan (13/33), East Bengal (7/33),
Durand Cup: Mohun Bagan (18)
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Goa: 7
Maharashtra: 1
Punjab: 1
Last 5 Seasons: Goa
I League: Dempo (2/5)
Salgaocar (4)
IFA Shield: East Bengal (27)
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Club Locations
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Club Locations
New Clubs: 2000-present
North
South
West
East
North East
North
South
West
East
North East
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5 (36%)
4 (29%)
2 (14%)
3 (21%)
1 (3%)
7 (18%) 11
(29%) 10
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(24%)
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Club Locations contd.
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Football Clubs in only 13 states, 46%
No clubs in Gujarat, Rajasthan, MP, UP, Bihar, AP, etc. 15 states
National Squad Composition
State wise
Goa: 13
Bengal: 12
Maharashtra: 4
Sikkim: 1
Club wise
Dempo: 5
Salgaocar: 3
Churchill Brothers: 4
Mohun Bagan: 6
East Bengal: 4
Prayag United: 1
Palian Arrows: 1
Pune FC: 3
Air India: 1
United Sikkim: 1
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Unstable National Structure
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National Football League
1996/97- 2 Stage, 12 Teams
1997/98- 10 Teams
1998/99- 2 Stage, 12 Teams
1999/2000- 2004/05 - 12 Teams
2005/06-2006/07- 10 Teams
I league
2007/08: 10 Teams
2008/09: 12 Teams
2009/10- 2011/12: 14 teams
2012/13- Expected to Change
No Representation in the AFC Champions League due to not
fulfilling AFC criteria set for 2012
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Troubled Times
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IMG-Reliance-AIFF Rs.700 crore deal
No Share/ Participation/ Discussion with
Clubs I League- AIFF Executive Committee
control No representation of stakeholders
I League- A separate entity according to AFC
guidelines
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A Bright Future
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Proposed two tier 16 team League
Youth Development Programmes
FC Barcelona, Manchester United, Liverpool,
Bayern Munich, Manchester City, etc.
Growing Interest
Increased Sponsorships & Corporate culture
Pune FC, Mumbai FC
Proposed Bid for U17 FIFA World Cup 2017/2019
✓National Level League- New Format Based on the
lines of Major League Soccer (USA)
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Conclusion
For too long has the Indian economy been
ignored as a market to be invested in &
monetized, the lack of talent & interest being the
expressed and obvious reasons but the 21st
century has brought with it the much anticipated
and desperately needed change with increased
and rapid rise in interest in the sport that once
brought glory to this mighty economy, Investment
in the sport is on the rise with the incentive to
commercialize and position brands in a 1.4 billion
strong economy attracting worldwide interests.
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Thank you!
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