iCumulus is a digital marketing company with 15+ years of experience in data-driven direct response marketing. They have a network of over 60 publishers and experts in performance-based marketing and combining technology with experience to deliver results. Their key services include collecting data to re-target and convert customers. They provide online surveys, email marketing, data collection from telecom providers, cookies, and WiFi to generate premium leads. Their WiFi sponsorships at Sydney Airport involve capturing leads from travelers 18+ through optional surveys to engage online influencers.