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Linked in & Facebook for Cobalt Mortgage 2013.08.01

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The Geeks on Grand gave a presentation to Cobalt Mortgage in Durango on August 1, 2013. The topics were using LinkedIn and Facebook for Business. Please let us know if you have any questions, or need further information on LinkedIn, Facebook, or any other social site. -Victoria Petersen and Perry Lewis, Geeks on Grand 970.533.9926 / www.geeksongrand.com

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Linked in & Facebook for Cobalt Mortgage 2013.08.01

  1. 1. PERRY D. LEWIS G E E K S O N G R A N D LinkedIn Workshop for Cobalt Mortgage
  2. 2. LinkedIn is… ……. LinkedIn is…
  3. 3. Complete Your Profile ……. Complete Your Profile  Upload an image  Create “who you are” headline  List your current position and past two positions  Complete "Summary” sections  Complete "Specialties” section
  4. 4. Complete Your Profile ……. Complete Your Profile  Interests  Groups & Associations  Honors & Awards  Give & Ask for Recommendations
  5. 5. Growing Your Network ……. Growing Your Network
  6. 6. Growing Your Network
  7. 7. How To Market Yourself ……. How To Market Yourself
  8. 8. Groups – Associations – Interests
  9. 9. Using LinkedIn to Market Your Biz ……. Using LinkedIn to Market Your Biz
  10. 10. LinkedIn Business Page
  11. 11. LinkedIn Business Analytics
  12. 12. LinkedIn Business Analytics
  13. 13. Privacy ……. Privacy
  14. 14. Social Netiquette ……. Social Netiquette
  15. 15.  Perry D. Lewis  perry@geeksongrand.com  http://www.linkedin.com /company/geeks-on- grand  www.geeksongrand.com  970.533.9926 August 1, 2013 LinkedIn Workshop for Cobalt Mortgage
  16. 16. Facebook Workshop for Cobalt Mortgage VICTORIA PETERSEN G E E K S O N G R A N D
  17. 17. Facebook for Business The Road to Social Media Success
  18. 18. Page Architecture Layout of your Business Page
  19. 19. Admin Panel
  20. 20. Insights Panel
  21. 21. Business Page Header
  22. 22. Page Architecture Layout of your Business Page
  23. 23. The Timeline
  24. 24. Facebook Timeline Pin a Post to the Top of Your Page
  25. 25. Facebook Timeline Highlighting a Post
  26. 26. Hello, Highlights!!
  27. 27. Growing Your Page “Likes”
  28. 28. Growing Your Page “Likes” Vanity URLs
  29. 29. Growing Your Page “Likes”
  30. 30. Growing Your Page Interaction
  31. 31. Growing Your Page Interaction  Interacting as “Your Page”
  32. 32. Growing Your Page Interaction  Interacting as “Your Page”
  33. 33. Interacting as “Your Page”
  34. 34. Content Marketing General Strategies
  35. 35. Content Marketing General Strategies
  36. 36. Facebook’s Graph Search Relevant Search – at last!!  Facebook’s Graph Search
  37. 37.  Victoria Petersen  victoria@geeksongrand.com  www.facebook.com/Geeks onGrand  www.geeksongrand.com  970.533.9926 August 1, 2013 Facebook Workshop for Cobalt Mortgage

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