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Brief Creativo Open Bank
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Brief Creativo Open Bank
1.
Briefing ! Planner -
Daniel Castaño ! Escuela Tag! 2013!
2.
¿por qué! estamos ! aquí
reunidos?! ¿Cuál ! será! el resultado?!
3.
Pongámonos cómodos!
4.
30 - 40
años! ! Pasado reivindicativo! ! Mentalidad ganadora! ! ! exigentes! Odia “la caspa”!
5.
¿Por qué sómos
pioneros en digital? 1º Banco por teléfono (1995) 1º Banco por internet (1997) ¿Cómo definirnos y expresarnos? “Oráculo”que sabe lo que necesitas ¿Qué necesita open bank? Awareness Tv, radio y digital
6.
…es momento de
trabajar…pero antes…
7.
8.
Imagina ahora que
tendrías que haber hecho una transferencia en el banco…
9.
Quiero que el
creativo sienta qué significa “facilidad” del mundo digital (y que uno me odie)
10.
Es FACILIDAD Facilidad no
es que lo haga una croqueta Facilidad es comprar croquetas con el móvil
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