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How to create personalized videos to increase sales

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Businesses that want to create personalized videos as part of their marketing program need to master certain skills. Personalized video marketing has several benefits often related to customer engagement, sales acceleration and to adding vitamins to an upselling or cross-selling strategy. But what are these key skills you should master to create personalized videos for your business to increase sales, regardless of your position, either as a marketer, business developer, e-commerce or CRM manager?

The latest trend in the field of marketing to increase sales is to create personalized videos to target every individual in a unique way. Thanks to personalized video marketing, your message is based on your customers’ needs and desires using personalization as a key tool to grab their attention. This is what we call to "Evoke a reaction".

Learn more about the skills required to create personalized videos for your marketing program: https://pirsonal.com/2018/07/10/create-personalized-videos-and-increase-sales/#Skills_to_create_personalized_videos

Published in: Marketing
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How to create personalized videos to increase sales

  1. 1. Skills required to create personalized videos Learn what you need to know to start your personalized video marketing program. Marketing Resources
  2. 2. Personalized videos are one of the biggest trends in marketing Structured data + Creativity + Technology
  3. 3. Personalized video campaigns are... Appealing + Memorable + Effective
  4. 4. Mitsubishi Sweden Within the first days of a direct mail campaign 30%Response rate Read the case study
  5. 5. Personalized videos are relevant to your customers and this moves them to react.
  6. 6. 4 skills to help you start with personalized video
  7. 7. 1Technical skills
  8. 8. 1 skills - Personalized video software - Structured data - Graphic design - Marketing automation
  9. 9. 2Research skills
  10. 10. 2 skills - Motivations of segmented audience - Attention span research (video lenght) - Voice-over, text-to-speech, none? - Detailed business goals
  11. 11. 3Trust skills
  12. 12. 3 skills - Customer insight - Updated partners (agencies, Pirsonal, etc.) - Contextualized data - Branding
  13. 13. 4Storytelling skills
  14. 14. 4 skills - Creativity and emotions - Aligned with business goals - Personalized scenes and content - Things you can measure
  15. 15. How can you apply this to your business?
  16. 16. Start by defining your business goals. We’ll take care of the rest. Pirsonal is a leading personalized video marketing platform.
  17. 17. If you're considering a personalized video marketing platform, or just want more information, we are here to help. pirsonal.com/contact

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