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Boosting hotel sales and loyalty with personalized video marketing

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Boosting hotel sales and loyalty with personalized video marketing

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Boosting hotel sales and loyalty with personalized video marketing

  1. 1. Make Them React: Boosting Your Sales and Loyalty With Personalized Video Marketing
  2. 2. Josías De La Espada | josias@pirsonal.com Source: Hotels & motels in the US. IBISWorld Industry Report 72111 Industry revenue/year4.7%
  3. 3. “Demand for hotel rooms has outpaced supply" Source: Optimal Dynamic Hotel Pricing Josías De La Espada | josias@pirsonal.com
  4. 4. Josías De La Espada | josias@pirsonal.com Challenge
  5. 5. Josías De La Espada | josias@pirsonal.com Everything changes
  6. 6. Josías De La Espada | josias@pirsonal.com Everything changes Source: Criteo Mobile Booking in Europe33%
  7. 7. Josías De La Espada | josias@pirsonal.com Everything changes Source: MarketingProfs 19% More sales - web personalization
  8. 8. Josías De La Espada | josias@pirsonal.com Everything changes Source: GDPR and the impact of marketing individualization on hotel, travel and leisure industries 400% ROI - Email personalization
  9. 9. Josías De La Espada | josias@pirsonal.com Everything changes Source: GDPR and the impact of marketing individualization on hotel, travel and leisure industries 160% Personalized Video: Higher CTR
  10. 10. Josías De La Espada | josias@pirsonal.com Everything changes Source: GDPR and the impact of marketing individualization on hotel, travel and leisure industries 116% More conversions
  11. 11. Josías De La Espada | josias@pirsonal.com Why?
  12. 12. Josías De La Espada | josias@pirsonal.com This is war
  13. 13. Josías De La Espada | josias@pirsonal.com #Strategies #individualization #tech #data #creativity
  14. 14. Josías De La Espada | josias@pirsonal.com Are they the same?
  15. 15. Josías De La Espada | josias@pirsonal.com
  16. 16. Josías De La Espada | josias@pirsonal.com
  17. 17. Personalized Video Project Overview Selecting relevant data for a 1:1 communication Defining business and communication goals Results analysis Performance tests Custom Template design or modification Tech.StrategyCreativeTimeframe Initial Setup: 3-5 weeks Selecting data (for video and metadata) Performance tests Personalized Videos are generated App Development + API Integrations Production: Automation starts
  18. 18. Josías De La Espada | josias@pirsonal.com First Name Products # People Josías All inclusive 2 adults, 1 baby Jason Spa 1 adult
  19. 19. Marketing Automation Workflow Example Hotel Reservation Personalized Videos are automatically created Email is sent to lead Has lead opened the email? Yes No
  20. 20. Thanks! Josías De La Espada Email: josias@pirsonal.com Twitter: @josias

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