Ping Studio is the leading UI/UX design company in India, offering services like website design, branding & product design, and visuals & illustrations that are progressive, engaging, & enduring.

1. What are the
7 PHASES of
Product Design?

2. The 7 Phases of Product
Design
Phase 1 - Idea Generation
• Assess consumer needs, brainstorm
potential solutions, and evaluate feasibility.
• Internal Idea Generation: Analyze the
product, brainstorm internally, and refine
promising ideas.
• External Idea Generation: Seek input from
outside sources, collaborate with industry
experts, and engage with the target
audience.

3. The 7 Phases of Product
Design (cont.)
Phase 2: Idea Screening
• Evaluate and filter potential ideas based
on consumer needs, feasibility, and
competitive landscape.
• Gather stakeholder feedback to ensure
well-rounded awareness.

4. The 7 Phases of Product
Design (cont.)
Phase 3: Concept
Development and Testing
• Evaluate desirability, accessibility, and
functionality of the concept.
• Methods: surveys, user testing, focus
groups, and prototyping.
• Address questions to plan the roadmap of
the product.

5. The 7 Phases of Product
Design (cont.)
Phase 4: Business Analysis
and Marketing Strategy
• Analyze the business, specify the target
audience, and identify competitors.
• Conduct extensive market research and
develop marketing strategies aligned
with the business's goals.

6. The 7 Phases of Product
Design (cont.)
Phase 5: Product
Development
• Evaluate market preferences and design
the product accordingly.
• Build sample products or prototypes for
feasibility assessment and modifications.
• Test and refine the product based on
feedback.

7. The 7 Phases of Product
Design (cont.)
Phase 6: Sample Product
Testing
• Assess packaging, build quality, and
product effectiveness in different
conditions.
• Ensure the product surpasses market
expectations.

8. The 7 Phases of Product
Design (cont.)
Phase 7: Final Product Launch
• Finalize packaging and ensure the product
is ready for market launch.
• Implement marketing efforts such as email
campaigns, social media advertising, and
influencer partnerships.
• Monitor sales and customer feedback to
make improvements for future iterations.

9. THANK YOU
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