The document describes a diving system called PETER that aims to make diving accessible to everyone by offering safe, easy, and affordable diving experiences. PETER uses an internationally patented system of air tubes, floats, and weights to allow divers without certification or experience to dive safely up to 6 meters deep. The company's vision is to open up the underwater world to more people through family-friendly encounters with marine life. A licensing program is outlined to allow other operators to provide diving experiences using the PETER system.

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“PETER Diving System will open the doors of the
submarine realm to many persons by offering an
excellent customer service”
OUR VISION

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“We offer an encounter with
marine life for the entire
family in a safe and direct
experience that will be not
forgotten”
By using the new internationally patented
system that makes diving accessible to
everyone: PETER Diving System
OUR MISSION

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DIVING is considered:
THE CHALLENGE
Risky
Difficult
NOT ACCESSIBLE
Time-consuming
Expensive
Uncomfortable

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PETER DIVING SYSTEM
• INTERNATIONAL PATENT & TRADEMARK
• AUTHORISED BY MARINA MERCANTE
• TESTED BY SEGURIDAD Y SALVAMENTO MARÍTIMO
• CERTIFIED BY BUREAU VERITAS
• DESIGNED BY BOTIN & PARTNERS

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THE SOLUTION
Diving with PETER is SAFE:
• The yellow float
and Alfa flag
indicates
position of divers
• The float can be
used as life raft

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THE SOLUTION
• Air tubes serve as depth
limiters
(max. 6m – no
decompression sickness*)
• They can be used to
ascend or descend
• Anti-tangling system
*Van Liew & Flynn, 2005
Diving with PETER is SAFE:

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THE SOLUTION
• Exclusive weight
belt with quick-
release system
• Diver can get rid
of the weight
without loosing
air supply
Diving with PETER is SAFE:

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THE SOLUTION
Diving with PETER is SAFE:
• Reduced groups
always supervised
by certified PETER
Guide (max 3 persons)
• Automatic alarm
indicates end of dive
to instructor and
participants

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THE SOLUTION
Diving with PETER is COMFORTABLE:
• Diver does not
carry weight /
volume of air tank
• Easily adjustable
to every body size
and shape

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THE SOLUTION
• As easy as
swimming /
snorkeling
• After a short 20
min. briefing
everyone is ready
to encounter
marine life
Diving with PETER is EASY and DIRECT:

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THE SOLUTION
• Multi-user
system reducing
costs of
equipment
materials,
maintenance and
air fills
Diving with PETER is EFFICIENT:

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THE SOLUTION
Diving with PETER is:
Safe
Easy
ACCESSIBLE
Direct
Affordable
Comfortable

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THE SOLUTION
THE MISSING LINK
Discover
Scuba
Diving
Open
Water
Diver
SnorkelingSwimming

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THE SOLUTION
EVENTS & INCENTIVES
• The best way to offer
diving activities to large
groups of persons with no
previous experience or
certification
• Possibility of organizing
underwater activities
(team-building)

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• Territory non-exclusive
• Renting of PETER Diving System units
• Dive instructors must be certified PETER Guides
• All materials must be supplied only by PETER Diving
International
• Represent brand values and fulfill standards
LICENSING PROGRAMME OUTLINE

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• Every client must be provided with:
– Liability release contract
– PETER Diving insurance
– PETER Pack:
• Multi-language user manual (ES, EN, DE, FR, RU)
• Illustrated guide with local marine species
• Sticker
– PETER Card (diving certificate)
CLIENT MATERIALS

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• Online marketing: positioning, referral and sales
• Promotion in dive shows
• Local actions for publicity
• International enhancement of visibility for the
PETER Community
PETER PUBLICITY

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ONLINE SALES

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ONLINE REPUTATION

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MARINE CONSERVATION
• Licensee must undertake a
yearly action for marine
conservation
• PETER will provide 10 PETER
Packs to facilitate this action
to the Licensee
• Textual and graphic report
should be forwarded to
licensor
BRAND VALUES

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SOCIAL COMPROMISE
• Licensee must undertake at lease
one yearly social action
• PETER will provide 10 PETER
Packs to facilitate this action to
the Licensee
• Textual and graphic report
should be forwarded to licensor
BRAND VALUES

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ADDITIONAL INFORMATION
• In order to receive the full licensing agreement you may
contact us
• The full licensing agreement will be forwarded to you only after
signing a mutual confidentiality agreement
• We will ask you to forward us specific information about your
company

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“PETER, your diving buddy”
José Escaño Roepstorff
CEO - PETER Diving International
THANK YOU