Petri Koistila

Finland Finland

Understanding, formulating and delivering the value should be in the core of every company. That's the traditional core, but in service-dominant business environment value is more and more co-created with customers and other stakeholders. How do you co-create value in ever-changing business environment? Understanding how customer experience, data-driven business operations and digital transformation drives companies to do business in new ways is a solid ground to build on.