TripleWin Oy and their product NOOA, which uses gamification and a focus on individuals to completely disrupt how organizational change is implemented in organizations, was selected for the Fall 2016 LandInChicago program to assist promising Finnish companies entering the large and undisrupted US organizational change market out of Chicago. The NOOA team has both created a novel approach to change management and has extensive experience successfully executing large organizational change initiatives, making them well positioned to become a dominant player in the multi-billion dollar US change management industry.

1. Letter of Recommendation
LandInChicago is a 12-week US market entry acceleration program supported
by Finpro and TEKES that twice a year selects the most promising growth
companies from Finland and assists these companies in conducting a
successful US market entry through Chicago and its premier technology hub,
1871.
TripleWin Oy with their product NOOA was selected into the Fall 2016 –batch
of the LandInChicago -programme as one of the Finnish growth companies
with the largest potential to succeed in the highly competitive US market.
Successfully implementing large organizational change initiatives in focus or
strategy is an extremely complex and difficult problem. The team behind
NOOA has created a unique, novel approach to organizational change that
completely disrupts the change management is implemented in organizations.
The organizational change –industry in the US is a multi-billion dollar annual
market opportunity that remains largely undisrupted by digitalization and
creates the perfect environment in which NOOA with its elements of
gamification and focus on the individual can become a dominant market
player.
Beyond approaching a multi-billion dollar market with a revolutionary
approach, the team behind the NOOA-product has extensive domain
expertise in successfully executing organizational change initiatives, creating
the perfect founder/market fit.
Sincerely,
Sampo Parkkinen
General Partner
LandInChicago