Empathize and Define

1. Insights
STAKEHOLDER
DO
Problem statement
Stakeholder Need Insight
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
BECAUSE
Design Thinking Action Lab 2013
After 15 years
Eduardo has to
search for a new job
opportunity.
I can watch his behavior in the interview
It is difficult to find a good job opportunity
I haven´t receive to many calls for interviews, I
do not know why.
I don’t have feedback from the people who
interview me.
 He talks all about he work experience
What do I have to do to find a
job? Where can I Find it? How?
Depress, frustration, a bit nervous,
Work oriented. Passive, methodical,
good talker (talks a lot)
Better way to find a job Why are you looking for a new job?
Why do you feel it is so difficult? Why
do you think you need other ways?