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PELTON TEAM
COLDWELL BANKER NEWPORT BEACH
2
Extraordinary properties require extraordinary marketing. This
very principle has been the foundation of the Coldwell Banker
Previews International program for over 80 years. Today, the
Previews® name is synonymous with luxury and prestige – a
badge worn by thousands of Previews Property Specialists
worldwide who offer their discerning clients the history,
experience, global network, marketing leadership, and trust of
one of real estate’s most iconic programs.
Backed by the full resources of the Coldwell Banker Previews
International program, Paula Pelton brings an unmatched
combination of real estate expertise, sophisticated marketing
tools and powerful international connections to deliver the
results you desire. From global print advertising to digital
platforms, the Paula Pelton Team works tirelessly to develop
strategic sales and marketing programs that will attract the
most-qualified luxury homebuyers to your home…whether they
are five miles/km away or 5,000 miles/km away.
One of Real Estate’s Most Iconic Programs
A LEADER IN LUXURY REAL ESTATE
COLDWELL BANKER PREVIEWS INTERNATIONAL
3
EXCEPTIONAL ADVANTAGE
C O L D W E L L B A N K E R P R E V I E W S I N T E R N A T I O N A L
44
5
6
7
8
MARKETING INTELLIGENCE
C O L D W E L L B A N K E R P R E V I E W S I N T E R N A T I O N A L
9
10
11
12
14
MEDIA PARTNERSHIPS
N A T I O N A L & I N T E R N A T I O N A L
15
16
17
18
19
20
21
22
LOCAL SALES & MARKETING
T O P T I E R R E P R E S E N T A T I O N
COLDELL BANKER PELTON TEAM
23
For over a decade, Paula Pelton and her
team have been Listing and Selling homes
in Orange County with the highest level of
marketing and style. Each step of the way,
Pelton Team has outperformed the industry
setting a higher standard for marketing and
service.
Marketing Homes With Style
Expertise and Elegance.
THE PELTON TEAM
C O L D W E L L B A N K E R R E S I D E N T I A L
Coldwell Banker Pelton Team
Paula is an award winning Realtor with over 14 years
experience in selling homes in Orange County
California. She has sold over 100 Million in real estate
and has been recognized as part of the elite
Chairman’s Circle. She is a Certified Relocation
Specialist and an recognized Previews International
Luxury Home Specialist.
PAU LA PELTON
L U X U R Y P R O P E R T Y
S P E C I A L I S T
GENUIE, AUTHENTIC, TRANSPARENT
Qualities that make Paula Pelton a trusted
advisor to her Clients
24Coldwell Banker Pelton Team
PAULA PELTON
K E Y H I G H L I G H T S
C A R E E R
S A L E S O V E R
$100
MILLION
2 0 1 5
S A L E S O V E R
$7
MILLION
• D I A M O N D S O C I E T Y A W A R D W I N N E R
• T O P 1 % N A T I O N W I D E
• P R E V I E W S L U X U R Y H O M E C E R T I F I E D
25Coldwell Banker Pelton Team
26
T H E P E L T O N T E A M
P A U L A P E L T O N
PAULA PELTON
TEAM LEADER
RANDY BRAGDON
MARKETING DIRECTOR
JILL COSBY
HOME STAGING
KIMBERLY KNIGHTBERY
CONCIERGE
STEVE BUCCHERI
TITLE AND RESEARCH
TYLER BOWMAN
PHOTOGRAPHYAND VIDEO
JUNE LEE
FINANCIAL SERVICES
TOM PELTON
ONLINE MARKETING
SOCIAL MEDIA
Coldwell Banker Pelton Team
27
Professional photography is a key element in all
Coldwell Banker Previews International and Paula
Pelton’s marketing efforts. We believe in showcasing
the architectural beauty and character of each
listing, and have cultivated relationships with local
photographers well versed in the art of capturing the
essence of luxury homes. At the sellers discretion a
video tour may also be filmed to supplement
marketing materials with more engaging content.
A video tour may also be filmed to
supplement marketing materials.
PROFESSIONAL PHOTOGRAPHY
S H O W C A S I N G Y O U R H O M E
Coldwell Banker Pelton Team
28
The Pelton Team will work with you to develop
a suite of custom printed collateral for your
property. The luxury consumer appreciates a
tactile experience so these items are crucial in
supporting the marketing of your property
outside of advertising efforts. They may be
utilized during open houses, direct mail
campaigns and/or provided to other local
Coldwell Banker Previews International offices
for display and distribution.
Flyers, Postcards, Brochures and other
custom printed collateral
for your property.
PROPERTY MARKETING MATERIALS
P R I N T E D C O L L A T E R A L
Coldwell Banker Pelton Team
29
Pelton Team listings are always enhanced
online with FAB PLUS. This exclusive
marketing program creates 162% more
Buyer inquires than average Listings.
List Globally goes beyond typical Listing
Syndication and places each Pelton Team
Listing on over 30 In-Country portals
around the world in 19 different languages.
Sophisticated and Targeted Online
Marketing creates higher demand
for your property.
EXPANSIVE ONLINE MARKETING
S T A N D O U T O N L I N E
Coldwell Banker Paula Pelton
30
An agent’s personal network is one of the most valuable tools for
getting your property noticed and sold. As such, your home will be
prominently featured throughout Paula Pelton’s digital platforms for
the duration of its time on the market.
PELTON TEAM DIGITAL PROPERTIES
M A X I M I Z E Y O U R O N L I N E P R E S E N C E
P E L T O N T E A M . C O M
AW ARD W INNING WEB SITE W ITH OVER
A DECADE OF ONLINE RANKING
S O C I A L M E D I A
FACEBOOK –16,000 IKES
TWITTER –2100 FOLLOW ERS
LINKEDIN – 7500 CONNECTIONS
E M A I L M A R K E T I N G
LOCAL – 1000 TO LOCAL LUXURY AGENTS
NATIONAL – 4500 LUXURY AGENTS
INTERNATIONAL - 49 COUNTRIES
Coldwell Banker Pelton Team
31
V I E W M A G A Z I N E
Southern California’s largest Real Estate Magazine.
Distributed weekly in Orange County Register, LA
Times, and San Diego Tribune
- Total Distribution: 16 Million
• Sent Weekly/ over 300,000
• Distribution in China 3 times per year
COMPANY PUBLICATIONS
R E A C H Y O U R L O C A L A U D I E N C E
H O M E S A N D E S T A T E S M A G A Z I N E
An International publication of luxury properties
around the worlds. Distributed to a high net worth
audience through direct mail and placements in
luxury Resorts and Spas worldwide
• International Distribution
• Distribution in China via Wall Street Journal
• Mailed direct to exclusive HNWI List
Coldwell Banker Pelton Team
32
PR IN T AD S
The Pelton Team has established and
ongoing relationships with many local
media outlets. Your property will be
included as part of this long-term
marketing effort.
ORANGE COUNTY REGISTER
LOS ANGELES TIMES
ORANGE COUNTY BUSINESS JOURNAL
DAILY PILOT
COMMUNITY NEW SPAPERS
Coldwell Banker Pelton Team
BROKER TO BROKER NETWORKING
Your property will be registered as part of a weekly
preview inviting the area’s top brokers to your
property for refreshments, tours and information
sessions.
B R O K E R P R E V I E W
A select list of top performing VIP brokers will be
invited to an exclusive reception in honor of your
home. This event will include hors d’oeuvres, a
short presentation, informational displays and one-
on-one networking to ensure that your property is
top of mind in the local real estate community.
B R O K E R O P E N H O U S E
Property marketing materials including but not
limited to postcards, flyers and brochures will be
distributed through the Coldwell Banker Previews
International network for pass along and broker
education.
DISTRIBUTION OF MATERIALS
33Coldwell Banker Pelton Team
34
LOCAL MARKET
N E W P O R T B E A C H C A L I F O R N I A ]
Coldwell Banker Pelton Team
Newport Beach current listing inventory is at a low level but
quickly growing as summer approaches.. The Pelton Team
provides every Client with detailed market data and trend analysis
to assist in making educated and informed decisions.
N E W P O R T B E A C H
L O C A L I N V E N T O R Y L A N D S C A P E
PROPERTIES AVAILABLE – 379
AVERAGE PROPERTY VALUE – $4,607,097
AVERAGE DAYS ON MARKET– 93
35Coldwell Banker Pelton Team
The best price obtainable for your home will ultimately be determined
by the dynamics of the market including factors such as:
MAR KET EVALU ATION
P R I C I N G S T R A T E G Y
36
1. Location 2. Buyer Demand 3. Financing
If the asking price of a property increases beyond fair market value, the
pool of potential buyers decreases the number of showings and the
percentage of qualified buyers viewing your home.
P E R C E N T A G E O F T H E M A R K E T T H E
P R O P E R T Y A P P E A L S T O
Coldwell Banker Pelton Team
E X P E R T R E P R E S E N T A T I O N
T E S T I M O N I A L S
Paula brings the best of both people skills and business
savvy to help her clients attain their real estate goals.
- Patricia
CPA Professor UC Irvine
She is great at managing negotiations in the sales
process. Brought innovative ideas and solutions to over
come challenges in the sales process..
- Vicki
Financial Analyist
37Coldwell Banker Pelton Team
World Class Marketing for Luxury Homes in Newport Beach

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World Class Marketing for Luxury Homes in Newport Beach

  • 2. 2 Extraordinary properties require extraordinary marketing. This very principle has been the foundation of the Coldwell Banker Previews International program for over 80 years. Today, the Previews® name is synonymous with luxury and prestige – a badge worn by thousands of Previews Property Specialists worldwide who offer their discerning clients the history, experience, global network, marketing leadership, and trust of one of real estate’s most iconic programs. Backed by the full resources of the Coldwell Banker Previews International program, Paula Pelton brings an unmatched combination of real estate expertise, sophisticated marketing tools and powerful international connections to deliver the results you desire. From global print advertising to digital platforms, the Paula Pelton Team works tirelessly to develop strategic sales and marketing programs that will attract the most-qualified luxury homebuyers to your home…whether they are five miles/km away or 5,000 miles/km away. One of Real Estate’s Most Iconic Programs A LEADER IN LUXURY REAL ESTATE COLDWELL BANKER PREVIEWS INTERNATIONAL
  • 3. 3 EXCEPTIONAL ADVANTAGE C O L D W E L L B A N K E R P R E V I E W S I N T E R N A T I O N A L
  • 4. 44
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8 MARKETING INTELLIGENCE C O L D W E L L B A N K E R P R E V I E W S I N T E R N A T I O N A L
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13.
  • 14. 14 MEDIA PARTNERSHIPS N A T I O N A L & I N T E R N A T I O N A L
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. 22 LOCAL SALES & MARKETING T O P T I E R R E P R E S E N T A T I O N COLDELL BANKER PELTON TEAM
  • 23. 23 For over a decade, Paula Pelton and her team have been Listing and Selling homes in Orange County with the highest level of marketing and style. Each step of the way, Pelton Team has outperformed the industry setting a higher standard for marketing and service. Marketing Homes With Style Expertise and Elegance. THE PELTON TEAM C O L D W E L L B A N K E R R E S I D E N T I A L Coldwell Banker Pelton Team
  • 24. Paula is an award winning Realtor with over 14 years experience in selling homes in Orange County California. She has sold over 100 Million in real estate and has been recognized as part of the elite Chairman’s Circle. She is a Certified Relocation Specialist and an recognized Previews International Luxury Home Specialist. PAU LA PELTON L U X U R Y P R O P E R T Y S P E C I A L I S T GENUIE, AUTHENTIC, TRANSPARENT Qualities that make Paula Pelton a trusted advisor to her Clients 24Coldwell Banker Pelton Team
  • 25. PAULA PELTON K E Y H I G H L I G H T S C A R E E R S A L E S O V E R $100 MILLION 2 0 1 5 S A L E S O V E R $7 MILLION • D I A M O N D S O C I E T Y A W A R D W I N N E R • T O P 1 % N A T I O N W I D E • P R E V I E W S L U X U R Y H O M E C E R T I F I E D 25Coldwell Banker Pelton Team
  • 26. 26 T H E P E L T O N T E A M P A U L A P E L T O N PAULA PELTON TEAM LEADER RANDY BRAGDON MARKETING DIRECTOR JILL COSBY HOME STAGING KIMBERLY KNIGHTBERY CONCIERGE STEVE BUCCHERI TITLE AND RESEARCH TYLER BOWMAN PHOTOGRAPHYAND VIDEO JUNE LEE FINANCIAL SERVICES TOM PELTON ONLINE MARKETING SOCIAL MEDIA Coldwell Banker Pelton Team
  • 27. 27 Professional photography is a key element in all Coldwell Banker Previews International and Paula Pelton’s marketing efforts. We believe in showcasing the architectural beauty and character of each listing, and have cultivated relationships with local photographers well versed in the art of capturing the essence of luxury homes. At the sellers discretion a video tour may also be filmed to supplement marketing materials with more engaging content. A video tour may also be filmed to supplement marketing materials. PROFESSIONAL PHOTOGRAPHY S H O W C A S I N G Y O U R H O M E Coldwell Banker Pelton Team
  • 28. 28 The Pelton Team will work with you to develop a suite of custom printed collateral for your property. The luxury consumer appreciates a tactile experience so these items are crucial in supporting the marketing of your property outside of advertising efforts. They may be utilized during open houses, direct mail campaigns and/or provided to other local Coldwell Banker Previews International offices for display and distribution. Flyers, Postcards, Brochures and other custom printed collateral for your property. PROPERTY MARKETING MATERIALS P R I N T E D C O L L A T E R A L Coldwell Banker Pelton Team
  • 29. 29 Pelton Team listings are always enhanced online with FAB PLUS. This exclusive marketing program creates 162% more Buyer inquires than average Listings. List Globally goes beyond typical Listing Syndication and places each Pelton Team Listing on over 30 In-Country portals around the world in 19 different languages. Sophisticated and Targeted Online Marketing creates higher demand for your property. EXPANSIVE ONLINE MARKETING S T A N D O U T O N L I N E Coldwell Banker Paula Pelton
  • 30. 30 An agent’s personal network is one of the most valuable tools for getting your property noticed and sold. As such, your home will be prominently featured throughout Paula Pelton’s digital platforms for the duration of its time on the market. PELTON TEAM DIGITAL PROPERTIES M A X I M I Z E Y O U R O N L I N E P R E S E N C E P E L T O N T E A M . C O M AW ARD W INNING WEB SITE W ITH OVER A DECADE OF ONLINE RANKING S O C I A L M E D I A FACEBOOK –16,000 IKES TWITTER –2100 FOLLOW ERS LINKEDIN – 7500 CONNECTIONS E M A I L M A R K E T I N G LOCAL – 1000 TO LOCAL LUXURY AGENTS NATIONAL – 4500 LUXURY AGENTS INTERNATIONAL - 49 COUNTRIES Coldwell Banker Pelton Team
  • 31. 31 V I E W M A G A Z I N E Southern California’s largest Real Estate Magazine. Distributed weekly in Orange County Register, LA Times, and San Diego Tribune - Total Distribution: 16 Million • Sent Weekly/ over 300,000 • Distribution in China 3 times per year COMPANY PUBLICATIONS R E A C H Y O U R L O C A L A U D I E N C E H O M E S A N D E S T A T E S M A G A Z I N E An International publication of luxury properties around the worlds. Distributed to a high net worth audience through direct mail and placements in luxury Resorts and Spas worldwide • International Distribution • Distribution in China via Wall Street Journal • Mailed direct to exclusive HNWI List Coldwell Banker Pelton Team
  • 32. 32 PR IN T AD S The Pelton Team has established and ongoing relationships with many local media outlets. Your property will be included as part of this long-term marketing effort. ORANGE COUNTY REGISTER LOS ANGELES TIMES ORANGE COUNTY BUSINESS JOURNAL DAILY PILOT COMMUNITY NEW SPAPERS Coldwell Banker Pelton Team
  • 33. BROKER TO BROKER NETWORKING Your property will be registered as part of a weekly preview inviting the area’s top brokers to your property for refreshments, tours and information sessions. B R O K E R P R E V I E W A select list of top performing VIP brokers will be invited to an exclusive reception in honor of your home. This event will include hors d’oeuvres, a short presentation, informational displays and one- on-one networking to ensure that your property is top of mind in the local real estate community. B R O K E R O P E N H O U S E Property marketing materials including but not limited to postcards, flyers and brochures will be distributed through the Coldwell Banker Previews International network for pass along and broker education. DISTRIBUTION OF MATERIALS 33Coldwell Banker Pelton Team
  • 34. 34 LOCAL MARKET N E W P O R T B E A C H C A L I F O R N I A ] Coldwell Banker Pelton Team
  • 35. Newport Beach current listing inventory is at a low level but quickly growing as summer approaches.. The Pelton Team provides every Client with detailed market data and trend analysis to assist in making educated and informed decisions. N E W P O R T B E A C H L O C A L I N V E N T O R Y L A N D S C A P E PROPERTIES AVAILABLE – 379 AVERAGE PROPERTY VALUE – $4,607,097 AVERAGE DAYS ON MARKET– 93 35Coldwell Banker Pelton Team
  • 36. The best price obtainable for your home will ultimately be determined by the dynamics of the market including factors such as: MAR KET EVALU ATION P R I C I N G S T R A T E G Y 36 1. Location 2. Buyer Demand 3. Financing If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home. P E R C E N T A G E O F T H E M A R K E T T H E P R O P E R T Y A P P E A L S T O Coldwell Banker Pelton Team
  • 37. E X P E R T R E P R E S E N T A T I O N T E S T I M O N I A L S Paula brings the best of both people skills and business savvy to help her clients attain their real estate goals. - Patricia CPA Professor UC Irvine She is great at managing negotiations in the sales process. Brought innovative ideas and solutions to over come challenges in the sales process.. - Vicki Financial Analyist 37Coldwell Banker Pelton Team

Editor's Notes

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