1. 50%of travel companies attribute direct
bookings to social media (Media Bistro)
87% of travelers use the internet for
most of their travel planning (Sprout Social)
TBEX EUROPE
July 14-16, 2016
Stockholm, Sweden
Where the
TRAVEL INDUSTRY
& TRAVEL BLOGGERS
Connect
Sponsorship Prospectus

2. ENGAGE THE INFLUENCERS
Founded in 2008, TBEX is the world’s largest conference
and networking event for online travel journalists and
travel industry companies. TBEX Europe attracts 800+
delegates from across the globe and is simply the
best opportunity for DMO’s, travel brands, PR firms
and their clients to engage with the most influential
travel bloggers and leading digital Content Creators.
This is your chance to:
• Develop new business relationships with hundreds of
online influencers
• Create organic content marketing opportunities
• Tell your brand or destination story through blogs,
photos, video & social media
• Reach targeted demographics for your inbound
marketing plan
• Recruit top level bloggers to create content for
your brand
Australia
Austria
Bangkok
Belgium
Belize
Brazil
Bulgaria
Canada
China
Cyprus
Czech Republic
Denmark
England
Egypt
Finland
France
Germany
Greece
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Luxembourg
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Northern Ireland
Norway
Philippines
Poland
Portugal
Republic of Korea
Romania
Slovakia
South Africa
Spain
Sweden
Switzerland
Thailand
Trinidad & Tobago
Turkey
UK
USA
J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m
76%of people think companies lie
in advertisement. New Media
sources are rapidly rising
in trust, up 75% in 2012.
*Edelman Trust Barometer
Put simply, consumers trust
bloggers more than they trust
brand marketing. The world’s
leading travel bloggers are
waiting to meet you
here at TBEX.
Countries Represented
BY TBEX ATTENDEES:

3. J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m
Get Results
By meeting face-to-face with hundreds of bloggers and Content Creators,
you’ll see immediate results and long-term benefits as these influencers
deliver your message to millions of consumers - the targeted end-users that
you want to reach.
Cost Efficient
Our team can assist you in creating a custom sponsorship that works for
your ultimate goal and ROI, while minding your budget.
New Markets
Whether your company has a social media strategy in place or is just
beginning to recognize this important marketing tactic, TBEX can assist in
raising your profile immediately.
88%say blogs influence final travel
choice
Travel Content Usage Survey 2013
-Gary Bembridge

4. Age Range of Attendees’ Audience
8% 50+
33%
20-29
43%
30-39
16%
40-49
Revenue of Attendees’ Blogs or Sites
14%
Does Not Generate Revenue
3% $50,000- $500,000
33%
$5,000 - $50,00050%
$5,000 or less
Niches of TBEX Attendee Bloggers
Adventure
Arts&Culture
Backpacking
Bicycling
Budget
Business&Travel
Consumer Issues
Couples
Cruising
Eco-Travel
Food&Wine
Family Friendly
65.00%
65.00%
30.00%
50.00%
35.00%
45.00%
7.00%
65.00%
30.00%
30.00%
55.00%
80.00%
Flashpacking
Hiking
Hostelling
LGBT
Luxury
Mature Senior
Solo
Spa Vacations
Voluntourism
Walking Tours
Weddings&Honeymoon
Women’s Travels
30.00%
20.00%
20.00%
35.00%
75.00%
40.00%
51.00%
35.00%
15.00%
40.00%
20.00%
45.00%
J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m
Location of Attendees’ Audience
8% Asia
35%
North America
47%
Europe
Gender Makeup of Attendees:
55% Female | 45% Male
*data based on TBEX Europe 2014
10% International

5. Connection to the Travel Industry
Blogger/Podcaster/WebTV/Video Creator
Traditional Journalist/Editor/Publisher
PR/Industry Professional
Travel Agent
Tour Operator
Hotel/Resort
74%
8%
5%
3.5%
3%
2%
Type of New Media Produced
Blog
Social Network(Twitter, FB, Pinterest, etc)
WebTV or Internet Video
E-Books
Podcast
Online Forum
96%
87%
27%
25%
8%
7%
Monthly Audience of Attendees’ Blogs
Up to 10,000
10,000 - 50,000
50,000 - 100,000
100,000 - 250,000
250,000 - 500,000
4 Million+
72%
17%
3%
4%
2%
2%
Purpose of Blog or Site
Position Author as an Industry Expert
Influence Opinion/PT Income
Genereate Indirect Revenue
Promote Travel Destination Product or Service
Genereate Direct Revenue w/Advertising
Promote Non-profit or Association
55%
35%
33%
32%
30%
8%
J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m

6. Details
GLOBAL
$100,000 USD
3 category
exclusive
DIAMOND
$75,000 USD
(exclusive)
OR $25,000
(4 available)
PLATINUM
$12,000 USD
(15 available)
GOLD
$7,500 USD
(20 available)
SILVER
$3,500 USD
SPEED
NETWORKING
$2,500 USD
(limited space)
Logo Placement
Sponsor table in Sponsor
Showcase
(over 2 days)
Speed Networking
(powered by BloggerBridge)
Option to insert an item in
attendee giftbag (qty 800)
Industry Professional registration
passes included
Guest posts on ourblog
(content subjectto approval by
TBEX)
Featured sponsor article
(50 word paragraph, link,logo, or
photo)
Logo recognition in TBEX
eNewsletters
Social media mentions
Sponsored Twitter party
Recognized from the podium
Option to offer attendees a
side activity or sponsored
coffee break/lunch/dinner*
Subscription to BloggerBridge
Option to hold an official
giveaway or contest*
Host official TBEX party*
Recognized in a joint pre-show
press release
TBEX website, on-site
signage, print material,
TBEX newsletters
✓
✓
✓
12
2 per month
2
all
10
✓
start of each day’s
keynote, 1st session,
conclusion of last
session
2 activities
1 year
✓
✓
✓
TBEX website, on-site
signage, print material,
TBEX newsletters
✓
✓
✓
6
1 per month
2
all
6
✓
start of each day’s
keynote
conclusion of last
session
1 activity
6 months
✓
✓
TBEX website, on-site
signage, print material,
TBEX newsletters
✓
✓
✓
4
2
1
3
4
✓
1 activity
3 months
✓
TBEX website,
on-site signage, print
material
✓
✓
✓
3
1
2
1 activity
2 months
✓
TBEX website
✓
✓
✓
2
1
✓
required purchase
(Industry Pass)

7. J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m
“Working with TBEX was
truly an experience of a
lifetime for Vail Resorts…It
was amazing to see the results
happen instantaneously, with
literally millions of social
impressions and hundreds of
blog posts logged even before
the event was over.”
— Kelly Ladyga, VP, Corp.
Communications, Vail Resorts,
Inc.
• Global Sponsorship logo placement on the TBEX website, on-site
signage, print material, and TBEX newsletters
• Two (2) Featured sponsor articles (50-word paragraph, link, logo or
photo) sent to our list via eNewsletter
• Recognized from the podium
• Sponsor table in the Sponsor Showcase (Over 2 days)
• Inclusion in ‘speed networking’ (powered by BloggerBridge)
sessions between industry and bloggers
• Option to include an item in attendee gift bags (qty. 800)
• Two (2) Guest posts per month on our blog (content subject to
approval by TBEX)
• Up to twelve (12) attendee registrations (Industry Passes Total
Value up to $4,000)
• Logo recognition in all TBEX eNewsletters
• Option to hold an official giveaway or contest*
• Sponsored Twitter Party
• Recognized in a joint pre-show press release
• One (1) year premium subscription to BloggerBridge
• Ten (10) social media mentions
• Option to host an official party* (based on availability)
• Twitter party
GLOBAL SPONSORSHIP
$100,000 USD—ONLY 3
Benefits Include:
* Sponsor is responsible for all cost associated with optional events
“TBEX was already
the largest travel
blogger conference
but it’s now destined
to be enormous.”
JohnnyJet.com
88% say blogs influence
travel choices.
Source: Travel Content Usage Survey
2013 - Gary Bembridge

8. J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m
• Diamond Sponsorship logo placement on the TBEX website,
on-site signage, print material, and TBEX newsletters
• Option to host an official party* (based on availability)
• Sponsor table in the Sponsor Showcase (Over 2 days)
• Option to hold an official giveaway contest
• Inclusion in ‘speed networking’ (powered by BloggerBridge)
session between industry and bloggers
• Option to include an item in attendee gift bags (qty 800)
• Up to six (6) attendee registrations
(Industry Passes Total Value up to $4,000)
• One (1) Guest post per month on our blog
(content subject to approval by TBEX)
• Two (2) Featured sponsor articles (50-word paragraph, link, logo or
photo) sent to our list via eNewsletters
• Logo recognition in all eNewsletters
• Recognized from the podium
• Six (6) month premium subscription to BloggerBridge
• Six (6) social media mentions
• Twitter party
DIAMOND SPONSORSHIP
$75,000 USD—Exclusive OR $25,000 USD—Only 4 available
Benefits Include:
* Sponsor is responsible for all cost associated with optional events
TBEX attendees are prolific
Content Creators with
massive online reach.
Tap into the power of attendee conversations
on a global scale! We will help you develop a
custom sponsorship to make your brand stand
out. Radian6 tracked conservatively more than
27,000 online posts resulting from the last
TBEX event including: Tweets, Photos, Blogs,
Facebook, Videos, Forums, News, etc. Posts
came from across the globe including
Spain, Taiwan, Thailand, UK, USA and more.
OVER 200 MILLION IMPRESSIONS WERE
MADE!
“The money we spent for TBEX was
by far the best marketing dollars we
have spent so far! It went far beyond
our expectations!”
George Kourelis
Sales marketing manager
Visit Meteora

9. J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m
“Best conference I’ve ever
attended! No exaggeration.
I’ve attended dozens of
conferences in and outside the
travel industry and in terms of
ROI, it was easily
the most productive!”
-Chris Gray Faust,
C Around The World
“When it comes to
learning about building
new relationships
nothing compares
to the face-to-face
interaction with travel
influencers and bloggers at
TBEX.”
— Caroline Bean, Dir. of Social
Media, Philadelphia Tourism
• Platinum Sponsor logo placement on the TBEX website, on-site
signage, print material, and TBEX newsletters
• Option to offer attendees a side activity or sponsored lunch
featured in the official schedule and material*
• Sponsor table in the Sponsor Showcase (Over 2 days)
• Two (2) Guest posts on our blog (content subject to approval by
TBEX)
• One (1) Featured sponsor articles (50-word paragraph, link, logo or
photo) Sent to our list via eNewsletter
• Option to hold an official giveaway contest
• Inclusion in ‘speed networking’ (powered by BloggerBridge)
sessions between industry and bloggers
• Logo recognition in 3 eNewsletters
• Option to include an item in attendee gift bags (qty. 800)
• Up to four (4) attendee registrations (Industry Passes Total Value
up to $4,000)
• Three (3) month premium subscription to BloggerBridge
• Four (4) social media mentions
• Twitter party
PLATINUM SPONSORSHIP
$12,500 USD—ONLY 15 available
Benefits Include:
* Sponsor is responsible for all cost associated with optional events
JOIN OUR COMMUNITY
Network with the best.

10. J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m
“TBEX is an invaluable conference
for the TripIt team. From building
relationships with bloggers and
travel media professionals, to
educating the who’s who of the
travel world about the benefits of
TripIt, we always leave TBEX feeling
that we’ve learned so much from
the attendees and have also been
able to give back to this community
that we’re so passionate about. We
always love coming to TBEX and
can’t wait until next year.”
Jess Skelton
Social Media Marketing Content
Manager
• Gold Sponsor logo placement on the TBEX website, on-site
signage, and print material
• Option to offer attendees a tour or activity featured in the official
schedule materials *
• Sponsor table in the Sponsor Showcase
(Over 2 days).
• One (1) Guest post on our blog
(content subject to approval by TBEX)
• Option to hold an official giveaway contest
• Option to sponsor a coffee break*
• Inclusion in ‘speed networking’ (powered by BloggerBridge)
sessions between industry and bloggers.
• Option to include an item in attendee gift bags
(qty. 800)
• Three (3) attendee registrations
(Industry Passes Total Value up to $4,000).
• Two (2) month premium subscription to BloggerBridge
• Two (2) social media mentions
GOLD SPONSORSHIP
$7,500 USD—ONLY 20 available
Benefits Include:
* Sponsor is responsible for all cost associated with optional events
Meet the influencers
who can tell YOUR
brand story.

11. J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m
66%of consumers who visit
blogs say that their
purchasing decisions are
mentions or promotions
within the blog’s content.
*Burst Media Survey, 2012.
40% of the travel tourism
industry view social media as a
major opportunity over the next
five years
Source: WTM Global Trends Report 2010
“TBEX is the Woodstock
of the Travel Industry.
Everyone in the travel
industry is either there,
or they are wishing they
were.”
-Rich Grant, Visit Denver,
Early TBEX Supporter,
Travel Industry Visionary
and Legend!
• Silver Sponsor logo placement on the TBEX website.
• Sponsor table in the Sponsor Showcase
(Over 2 days)
• Inclusion in ‘speed networking’ (powered by BloggerBridge)
sessions between industry and bloggers
• Two (2) attendee registrations
(Industry Passes Total Value up to $4,000)
• One (1) social media mention
• One (1) month premium subscription to BloggerBridge
SILVER SPONSORSHIP
$3,500 USD
Benefits Include:
* Sponsor is responsible for all cost associated with optional events

12. J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m
• A chance to meet with professional Content
Creators (all at one time, in one convenient
place) who can help you reach your
demographcs
• Pitch your destination or company story to
skilled social influencers who can help you with
effective storytelling and give you firsthand
critical feedback
• Meeting Content Creators who have the niche
and readership demographics you want to
target
• Pre-screening for potential future press trips,
saving valuable time and money when inviting
Content Creators to visit your destination
• Speed Networking table for your company
• Access to appointment setting software
• Table top ID signage
• Company name and table ID displayed on
tbexcon.com
Speed Networking Table
Speed Networking @ TBEX
Benefits for Sponsors ($2,500)
New Business Relationships
Content
Creators
Business
Brands
WHY DO BUSINESSES PARTICIPATE
IN SPEED NETWORKING?
For Sponsors, PR Industry: This is a one-stop
opportunity to quickly locate Content Creators
who have interests aligned with what you have
to offer, and to meet those Content Creators
who can help tell your story to the very people
you are trying to reach.

13. J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m
“TBEX is the world’s main
meeting point for travel
bloggers, writers and new
media Content Creators...
Being the host of the event
has been a huge opportunity,
incomparable to any other.
The event has been a huge
success for global exposure!”
- Gary Arndt
$5,000 USD—Exclusive
Benefits Include:
* TBEX approved. Deadlines apply.
BADGE LANYARDS
• See your company’s logo all over the show! You supply the lanyards,
quantity 1500, so you can be as creative as you like! These lanyards
are distributed to every attendee at the Registration Desk
• Your company logo and TBEX logo displayed on the Badge
Lanyards given to all attendees at the Registration Desk,
• Conference Sponsor logo placement on event-related web properties
• One (1) item you provide inserted in Attendee Gift Bags
LUNCH
$10,000 (2 available)
COFFEE
$5,000 each day (2 available)
T-SHIRTS
$2,500 + official event shirt for all attendees
(qty. 1,000)
GROW YOUR BUSINESS
Connect with new
audiences and customers

14. J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m
TBEX is the largest annual gathering of bloggers, writers and new media Content Creators in the travel and
lifestyle sphere today. TBEX also attracts many of the world’s leading travel brands and DMO’s as sponsors
who are eager to connect with the TBEX community of influencers. Previous and current sponsors include:

15. J U LY 1 4 - 1 6 , 2 0 1 6 S T O C K H O L M , S W E D E N
w w w . t b e x c o n . c o m
DMO’s around the world support TBEX events including: Athens Convention Visitors Bureau, Australia,
Baton Rouge, British Columbia, Canadian Tourism Commission, Cancun, Denver, Greek National Tourism
Organization, Jordan Tourism Board, Macau Government Tourism Board, Montreal, Reno/Tahoe, Toronto,
Thailand, Travel Alberta, and many more.
TBEX is owned by NMX Events, which also produces New Media Expo, the world’s largest social media
exhibition and conference.
TBEX’s mission is to bring the media revolution to the travel industry. We teach bloggers how to improve
their skills and become better story tellers, how to increase and engage with their audience and
monetize their content. We also provide world class education to the travel industry featuring thought
leaders and new media pioneers from both within and outside the travel industry. Lastly we provide a
marketplace through our conferences and bloggerbridge.com software that allows the travel industry to
connect with the right Content Creators to benefit their brands and destinations.
Want more information on how to become a sponsor?
Go to TBEXCon.com/
Or contact Patti Hosking 858-248-4078
patti@nmxevents.com

16. International
Sponsorship
Opportunities
Add to your reach and
influence with upcoming
TBEX events.
TBEX events are produced annually
in North America, Europe, Asia, and
Internationally.
Contact us for sponsorship
opportunities at upcoming events.
C O N T A C T
P a t t i H o s k i n g
D i r e c t o r o f B u s i n e s s D e v e l o p m e n t
p a t t i @ n m x e v e n t s . c o m
M : 8 5 8 . 3 0 9 . 4 7 4 7 x 1 0 0 1
D : 8 5 8 . 2 4 8 . 4 0 7 8