9. Objectives
• To have an effect on the awareness of the employees in dtac,
specifically to increase their understanding of the Digital Economy
and White Paper by dtac
10. 1. Raise awareness and increase
understanding of Digital Economy
Key message
- What is digital Economy?
- Why do we need the Digital Thailand Plan?
- Why should laws and regulations be revised?
- ประโยชน์??
12. 2. Raise awareness and increase
understanding of White Paper
Key message
- Point out how White Paper relates to Digital
Economy roadmap in terms of pushing the development of
a digital economy, boosting the economic and social well-
being of the Thai Population.
13. Provide Information
Through
Print Media
- Poster
- 6 ยุทธศาสตร์สาคัญที่ดีแทคกาหนดขึ้น -
- ประชาสัมพันธ์กิจกรรมที่จะจัดขึ้น
Electronic Media
- Video
- Radio (Audio News Releases)
- Direct Mail
- Website (WOW)
*Note* Also use these media to announce and invite people to the event.
14.
15. 3. Event Execution
Time : 2:30 P.M. – 4:00 P.M.
Location : 32nd Floor – Lobby
Media :
- Video
- Infographic Presentation (วิสัยทัศน์, ยุทธศาสตร์)
- Magazine for attendees
