3. it a highly effective
strategy because many
use email almost daily also
it converts better than any
other marketing channel
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Email Marketing
4. you get more conversion and
it can turn one time buyers
into loyal raving fans. Also
people are willing to spend
more money
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With email campaigns
5. entity or algorithm you need
to consider and it is not like
social media where your
account or post could be
suspended or deleted
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There is no external
6. you need to build a brand
and have a blog with relevant
content, a landing page or
onlineshop that you can
share with email subscribers
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For Email Marketing
7. you need to understand
your audience what their
demograhics, behavior and
interests are.
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To write successful Emails
8. why you want to write
emails, what you offer to
your audience, and what
information they might find
valuable.
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Know your Campaign goals
9. you need to place an offer (Lead
Magnet) on your website. A lead
magnet is a digital product, for
example, informative PDFs,
courses, samples, templates, etc.
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To get Email Subscribers
10. so they are willing to give
their email address. Lead
magnets have to be easily
consumed like a tool,
skillset, or useful infomation
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Make it clear what they get
12. should have an attractive
design with relevant text,be as
simple as possible, meet data
protection like the EU´s GDPR
and everything need to work.
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A opt-in form
13. what you want to send users after
collecting the email address, a
weekly newsletter, product
announcements, coupons and
offers, or a new blog post.
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Decide
14. you want to contact your list
and inform your audience
because consistency builds
trust with your readers
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Plan and schedule how often
15. has text with a consistent voice
and is one topic. Use relevant
and eye-catching pictures and
a call to action that leads to
related offers and stands out.
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A successful email
16. is responsive and optimized for
all types of devices, you address
the reader in a friendly and
familiar tone and use a clear and
easy to understand language
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Make sure the email
17. into different segments if
you want to create various
Opt-in forms and lead
magnets to attract a
specific group of people
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Part your email list
18. where you set up a series
of useful and interesting
emails that are
automatically sent after
the lead magnet download
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Use Autoresponder
19. conclusion or lead after
you send a series of five
emails for instance
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Build up a certain
20. you can sent emails based on the
certain criteria (actions a user
does like clicking the link). What
emails are sent depends on the
behavior of the user.
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With Workflows
21. email campaigns with good
tracking tools and split test
your emails, leads magnets
and opt-in forms.
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Monitor and Improve