Deceptive Advertising Tactics and Regulations

Essay on Deceptive Advertising
Deceptive Advertising
As a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see.
It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase
only to find out they are not getting what they originally planned or have to pay more than they had expected. Deceptive advertisements have been a
problem since the early days of media and consumers have needed to keep an eye out for them. Yet, with so many advertisements that consumers are
exposed to each day, worrying about the truth of every line and every sentence of an ad is quite inconvenient. Advertisers must...show more content...
There are stricter controls when the ads are aimed at children, foreigners or the "sick but hopeful.'; These tests to determine falsity are very important
in a deception case.
Another test that the FTC performs is to determine if nondisclosure was used as deception. This means that the advertiser would tell the truth about
some of the information but leave out undesirable information to the consumer. Less appealing facts about the product would remain out of the ad, as
in many cases dealing with hidden costs. As a consumer this is possibly the most harmful when dealing with deception because the ad doesn't reveal
all of the information needed to make a clear decision necessary to make a good purchase.
Arrangement and layout of the advertisement is another aspect to be considered when telling if an ad is deceptive. If the advertisement has a lot of
visual impact the "underlying'; message, or the important details of the product, may be looked over. Sometimes an ad will focus heavily on the
positive selling arguments and overlooks or downplays the negative/detail–oriented messages. When advertisers do this the consumer naturally focuses
their attention on the positives and may make a decision not realizing the hidden costs or anything else that may be included somewhere else in the ad.
The uses of
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Essay on Advertising Regulations
Advertising Regulation
Abstract
Advertising today comes in various forms of information such as television, newspaper, Internet, etc. With all these types of outlets of advertising, these
regulations are put into place for the industry to follow on what can be put out there for the different type of audiences the advertising can affect. There
are many types of advertising that these regulations pertain to for example tobacco and children. Currently, the market is using the self regulation law to
promote to children which could become, in my opinion, a form of brain washing for children. The following research will discuss my viewpoints on
the topic of advertising regulations along with articles to support...show more content...
I would even argue that regular exposure to fashion models encourages eating disorders in young women and girls who feel they aren't good–looking
unless they are as skinny as the models. "The regulations will give the companies time to make adjustments. Now, as it stands, the recipes of about
one–third of all food and beverages marketed toward children would have to change, or the companies will not be able to advertise those products
after Dec. 31, 2013" (Seidman, A., 2011, 15). Another form of advertising that regulations need to be imposed on are deceptive advertising. In today's
world it is frequently show cased and more forcefully, especially using celebrities to entice the young audience. "Industry self–regulation is sometimes
preferable to government regulation, especially on matters concerning free speech. Loopy as the Motion Picture Association of America's ratings
system is, it's better than what you'd probably get by putting such decisions in the federal government hands. But the restrictions advertisers impose on
themselves when they market to young children are, as any parent knows, extraordinarily accommodating. The use of toys to lure children to
McDonald's is perhaps the best example" (Noah, T., Internet).
Overall, there are a lot of advertisements that can deceive any consumer. Consumers are advised to look and listen carefully to ads and to be skeptical
of what the ads are claiming. Every time a

Advertising Strategies Essay
Advertisements that are featured in magazines feature both products and people. These ads can further be divided into the categories of "glamorous"
products, like perfumes and clothing, and "nonglamorous" products, such as antacids and cleansers. In order for the advertisement to work effectively
the product must be directed at the correct audience. Therefore, each of these products had patterns as to the type of product being sold and the
attractiveness of the people used in the ad of the product.
One advertisement was for Calvin Klein's One, a scent for men and women. This advertisement contained many attractive males and females. The
males were naked and their genitals were covered by a bottle of One. They had perfectly chiseled...show more content...
The lighting reflected off of each of their lips. The aura of the ad was very sexual and sensuous.
An advertisement for the clothing store The Gap contained a highly attractive female. She had shoulder length hair blond hair and light blue eyes. She
was sitting down with her legs crossed, dressed in a tight white shirt and a tight pair of blue jeans. Her smile was ear to ear and pearly white. In this
ad the female was portrayed as the ideal beautiful woman, with blond hair blue eyes and a slender body.
These two advertisements are advertisements for "glamorous" items. In each of the advertisements attractive people are used to try to sell the product.
It is a tactic of self–fulfilling prophecy, that is people look at the ads and believe that they, too, can be that beautiful person in the ad.
An advertisement for Maalox antacid contained an elderly man. The page was divided in half with before and after pictures. The before picture had
the man with a look of great pain on his face and he was groping his stomach. On the corner of this picture was an extended hand with Maalox, trying
to give it to the man. The next picture, the after, displayed the man smiling and normal. This advertisement was used to show the soothing abilities of
Maalox.
Windex glass cleaner's ad contained a housewife. She was wearing a blue robe with her hair up in curlers and fuzzy slippers. She is pictured scrubbing a

Impact Of Advertising On Teenagers
The advertising industry views teenagers in society as a viable market segment, because of their immature understanding of the media and its
dazzling impact on teen and young undeveloped brains. The media is increasingly focusing on kids and adolescents to captivate with advertisements.
According to marketing research companies, teenagers are important to marketers because they can spend a substantial open income, spend family
money easily, and they are easily able to influence their families to spend on large and small household purchases that appeal to them. Furthermore,
Kids are also a viable market because they can easily influence, lifestyle, and overall trends; and provide a view of society and how it is now and what
it is likely to become.
Therefore, marketers and advertisers are seeking advertising spaces that are kids exposed to in order to reach them with such advertisements designed
to provide an illusion to them, and portray a certain image to their innocent and trusting nature about a product or service. For example, in order to
reach young teenage girls, advertisers would use almost half the space of the most popular adolescent magazines (Moschis & Mitchell, 1986).
Furthermore, they would include branded material in video games in order to reach the younger men. They would also target highly popular television
shows between the children and teens in order to reach them.
These advertisements normally have a mental and physical impact on the teenagers viewing

Advertisements Essay
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are
nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to
get the advertisements to work on consumers. Many people don't realize how effective ads really are. One example is an advertisement for High
Definition Television from Samsung. It appears in an issue of EntertainmentWeekly, a very popular magazine concerning movies, music, books, and
other various media. The magazine would appeal to almost anyone, from a fifteen–year–old movie addict to a sixty–five–year–old soap opera lover.
Therefore the ad...show more content...
In addition to the beautiful looking imagery, the ad also uses some clever words to entice the reader. Jeffrey Schrank's "The Language of Advertising
Claims" explains wonderfully the most common techniques that advertisers use in their ads. In the advertisement for the High Definition Television by
Samsung, three of Jeffrey Schrank's techniques are used: the "Weasel" claim, the "Unfinished" claim, and the "Vague" claim.
The claim that is most apparent is the "Weasel" claim. A weasel word is one that appears to be pretty significant and meaningful but if analyzed
further really don't mean much at all (Shrank par. 9). The High Definition Television advertisement claims that it as a flat screen that is "virtually
distortion and glare free" (Entertainment Weekly). The ad doesn't say that the TV has no distortion or glare. Instead what is says really has no meaning
since virtually can be interpreted in many different ways. The ad does give the impression, though, that the television has no distortion or glare.
Another claim that is used is the "Unfinished" one (Shrank par. 10). An example of that in this television advertisement is when it says that the picture
on these TV's is "bolder, brighter and more exciting" (Entertainment Weekly). It doesn't, though, say

Persuasive Essay On Advertising
Persuasive Commercials America is a country that is known for watching television; therefore, companies use this to their advantage and roll out
different types of commercials to call the attention of all types of social groups. Commercials serve various purposes such as selling a product,
informing the public, or raising donations for a cause. These are seen by millions of people every day, it is a way for companies to market their
products and hope the consumers go out and purchase their goods. However, not every commercial is a form of advertising. Hospitals such as St.
Jude and other children hospitals are famously known for their commercials which are used as a form of collecting donations to help children who are
in need of medical...show more content...
The children are also seen on their hospital beds connected to IV machines. In the commercials, all children are shown without hair and have a
very pale skin color which makes people feel miserable. Children's facial expressions reflect pain and agony, which makes the viewers emotional;
therefore, the viewer will feel guilty if they don't donate. When viewers watch all the procedures children have to go through and the images that are
shown, it makes them feel strong emotions which makes them get into parent's shoes, so people feel the need to donate. As if the images were not
sad enough, the music that accompanies the commercial sets the tone for a sentimental commercial as well. They use orchestra music that makes the
tone much more somber. The music is in a low and slow melody which makes it much more depressing to watch especially with the images. Both the
images and music are used to convey the viewers to donate out of sadness because they use the children as motives for the donations. In addition to
images and music, another way St. Jude convinces the audience to donate is through personal testimonies from parents and children who have been
part of St. Jude miracles (as they say). These interviews are used for viewers to see and believe that their donations are actually helping and that the
recipients are thankful. Parents have been shown saying, "thanks to all the donors our son's life has been saved

Essay on Advertising
Advertising
Works Cited Missing
"Advertising has developed and supported great industries, bulwarked–"or increased– "entire economies, and changed a sufficient number of human
habits" (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the
Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940's. Advertising has changed due to these people by
their ways of making people notice their product. Preston Tucker advertised his new car early, and received many replies on what the car was about;
the Nylon company advertised a day in which their product would start selling and the country ran out of stockings to sell; and...show more content...
They aim at getting you to at least look at their article to see a picture or name of the product they are trying to get you to purchase. Sometimes
advertisers use just the product itself trying to get you to notice it, and maybe if you see it in the store you will know what it is. "Other advertisers
have had to seek out the symbols, characters, brands and slogans with which they identify and advertise their product" (Wood 270). The slogans are
aimed at being "catchy" so that you will remember them, and keep repeating, so you can remember it, and buy it. Advertising can then be a type of
telephone effect, you say it in front of someone else they hear it remember it and start saying it themselves, then they say it to someone else and they
remember it, and so on. So word of mouth was a reliable source, as well as the newspapers, radio, and television. "Vocal advertisement came first;
visual second,"(Wood 23).
There are five creative strategies that advertisers use:
1. Objective (what advertisers should do).
2. Target Audience (who is your consumer).
3. Key consumer benefit (why the consumer should buy you product). 4. Support (reason to believe in that benefit).
5. Tone and Manner (a statement of the product "personality").(Kenneth, Roman & Mass 3)
With number one the agency that represents a product will see what kind of an angle with which to come forward to the public. What they decide

Essay on Commercials and Advertising
Analyze This
Did you ever sit and analyze the kinds of commercials that are played on the television? At designated times, different people are targeted. Or how
about the ways the grocery stores are set up with the candy, soda, and magazines near the check out area. Items in a store are put in certain places for
a reason. These are all clever selling techniques that manufacturers come up with to get people to buy their products.
Around 2:30 until about 5:00, the kids come home from school, and the cartoons and other kids shows are on. So why not show commercials for the
latest Barbie doll or hot wheels playset....show more content...
Now you get hungry so why make dinner when it can be done for you?
Taking a child to the grocery store can be the absolute pits. You're going down aisle five (the cereal aisle) and your four year old sees a box of
frosted flakes with some new pokemon toy. He starts throwing a fit, not because he wants the cereal, but because of the cool toy inside. Of course
you get suckered into buying it so your child doesn't scream anymore. Or you go into the supermarket just for milk. Well the milk is all the way in
the back of the store. On your way back, you pass by some cookies, bread and yogurt, and they're all on sale. Of course you can't resist purchasing
them. It's a great deal. One item always turns into five.
Scenario number three is you're at the mall shopping in World Foot Locker for some new basketball shoes. Near the pair of sneakers you like is aposter
of Michael Jordan wearing the same pair you were just looking at. You think to yourself, "Michael Jordan is wearing them, he's famous and a great
basketball player. If I wear them, I'll be great too." Another way to sucker you into the sale. Or you're driving home from work around rush hour
/dinner time, and what's on the billboard, but an advertisement for Mc Donald's with a juicy looking hamburger. And it's only a mile down the road.
Why

Advertising Influences And Growth Of Advertising
Advertising influences and growth
An industry that is growing and becoming more common around the globe is the advertising industry. As this industry grows however there are
insecurities and they are tracking people's actions online and gaining an abundance of information on people. In–game advertisements appear on free
games or applications that the user has on their phones and a valid solution to this problem is in–game rewards. The advertisement industry gets bigger
each day and in–game advertisements are getting more adaptive to the user's preferences. Many developers are making it their mission to give equal
advantage to the user to earn some in–game rewards for watching their advertisement while they play their favorite game on...show more content...
This was greatly adapted in the 1950's and has moved onwards, becoming more common in the present. Subliminal advertising largely started in movie
theaters, where in cinemas they would strew messages saying "drink Coca–Cola (Sheehan, K. B. 2013)." The "drink Coca–Cola" was a phrase that
would appear on the screen during the start of the movies and during the intermission and it would subconsciously impulse the viewer to buy
Coca–Cola from the food court. Coming into the future this method is used in videogames where while playing you are met with company logos upon
starting the game and thereafter shown products from other companies that are placed within the game. Some of the oldest advertisements that appear
are from canned beverage companies and now newcomers such as car companies are coming into play, all the while polluting our screens with more
subliminal advertising. The introduction of subliminal advertisements into video games has become the next step for many companies taking
advantage of a person getting engulfed in the game screen in front of them. In relative concept, companies are taking advantage of the real estate that is
your television or your computer and even your mobile phone to get you to buy their products.
Advertising is the best method for businesses to convey their products to the consumers because they make it look good through their eyes. The
internet is being used to advertise also as

Argumentative Essay On Advertising
Steamed Vegetables
The science behind advertising is something that is carefully crafted and a lot of thought research goes into it. When a company is trying to
promote their product they have to come up with an ad that sticks out and catches your attention long enough for you to consider buying their
product. One big factor they have to consider is who is the audience in particular they are trying to lure in. For example, if a sports drink company
was trying to appeal to boys they would probably show boys playing something like football tackling each other and getting muddy because football is
considered a male dominant sport and getting dirty and being tuff is just what is generally thought of when it comes to boys The best and most
effective type of advertising is the one that appeals to emotions because it is the visual part of the ad that makes you react on instinct. In the
advertisement that I chose, the Bonduelle Food Service company is a company that predominantly sells vegetables. Like any food company out there
they want to capture your attention and they want you to choose their food because it is the best and you will not find their product elsewhere. By
taking a look at their ad, I'm immediately drawn in by their choice to use vegetables as if they were performing a regular human task. The texture and
colors used in the advertisement makes me consider that they have perhaps have the best, clean, and maybe even softest vegetables. This is one good
example of

Essay on Advertising Through Social Media
In today's business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries
and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking
sites such as Facebook and Twitter, but as defined by the Merriam–Webster dictionary, social media are "forms of electronic communication (as Web
sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and
other content (as videos)." The rise of these online communities has given companies an opportunity to engage in conversations with their customers.
This in...show more content...
The combination of these social networking efforts resulted in approximately 2,000 Facebook fans and 15,000 views on YouTube. Within a couple
of weeks Toyota experienced an increase in sales, especially in their Sienna model (Taylor, 258). Toyota is a clear example of a company facing
both a financial and reputation crisis that with the help of social media was able to regain some of their lost sales as well as their trust amongst its
costumers. Clearly social media can have a direct impact on consumer purchasing patterns, and it has increased the amount of online shopping for
several companies. Authors Chung and Austria examine in their article Social Media Gratification and Attitude towards Social Media marketing
Messages, the effect that this phenomenon has had on online shopping value: "According to the "2010 Social Media Report" from ForeSee results,
69% of online shoppers use social media. Fifty–six percent of shoppers indicate that they visit e–retail websites on a social networking site and that
website visiting affects consumer purchase intention" (?). Costumers find it convenient to visit a company's Website after seeing an ad in any popular
social networking site. It requires minimal effort form the customer and it signifies an important portion of sales to a company. However, Social
Media has not only had a positive financial impact on a company, but as it rapidly grows it has now

Synthesis Essay On Advertising
I can't remember the name of my first grade teacher, but I can remember the jingle of a cereal commercial I watched at that age. I can't remember the
grammar we covered at the beginning of the course, but I just can't manage to shake the opening lines of that Youtube Ad I skipped again as I watched
videos of the beginnings of the year. Such are the strange ways of advertising, a relentless force in the eyes of some, while a beautiful symbol of
free–enterprise in the eyes of others. For myself, however, the answer to what the effects of advertising truly hold is not black and white, a
differentiation between good and evil, but more grayscale, like most of the issues we fight over. It is an extension of humanity and, like people
themselves,...show more content...
We seek often to tar advertising as propaganda, something we have labeled an almost "dirty word", but at it's core what is propaganda? Propaganda
is the propagation of ideas, a concept so basic that it exists everywhere in our society. We do this in our kindergartens and our high schools (Source C)
– we use this to teach. We need a way to communicate with large groups of people, to spread ideas. People should have a way to know where to
buy the most affordable homes, the healthiest drink, the most suitable car (Source C). Advertising is a way of bring information directly to the
consumer, a way of mass communication to the masses. We need a way to make our voices heard. It is not the medium itself that causes the pain
the darker side brings, but the ideas that lie behind it that shape the impact of advertising. Despite the ability of advertising to put us in the dark, it
can also shine a light. Advertising doesn't only have the potential to make life easier, it has the ability to make us better. It can hammer message we
might not want to hear or easily forget, let people know the dangers of drunk driving, not using a seat belt, or doing drugs (Source D). With the same
pervasive nature that drives us to do silly frivolous things, it can motivate us to do something useful for our society, give us a

Essay on The Popularity of Advertising
The Popularity of Advertising
Advertising is increasing so quickly that it has become unavoidable. Where–ever you go, you can find advertising. For example, it can be found on
Trains, Buses, Buildings, Newspapers, Television and even on the side of Football pitches. Advertising also uses a lot of methods, such as Celebrity
endorsement, Exotic places, Humour, Catchy slogans and Sex. Advertising has to be strictly decent, legal and clean. All adverts have to be checked for
this by the Advertising Standards Authority and the Independent broadcasting Authority. If you watch the Television any night of the week, you will
definitely come across a great selection of adverts, most of which would be...show more content...
Suddenly out of the silence, a man shouts out "TWISTER" in horror. The man has a close–up on his face to reveal that he is scared and doesn't know
what to do.
The next scene show people and children running around outside in great distress, meaning that the twister must be coming for them. While this is
happening, there is a voice– over taking place, which is giving out information on the twister. The information given out is quite frightening and would
make the audience feel sorry for anybody who is in it. The camera cuts out to the inside of the car that you saw earlier in the advert. A voice–over
starts and gives out detail on the specification of the car. The camera smoothly cuts to a scene in which the car is driving in the direction of the
twister. This makes the audience wonder why the car is doing that. At this point the mood has got a little quieter but there is still a hint of danger. In
the next scene, the audience is shown a film where the car is driving through a small village with pieces of tin and corrugated iron roofing is being
hurled around in the air by the twister, but the car just ignores this and continues to drive through with no sign of fear. This makes the viewer think
"the driver of that car must be mad" and "I wouldn't dare do that in my car". This is exactly what the advert is made to do. The scene also showed the
audience that the car is

Essay about The Power of Advertising
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a
form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or
service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people's habits,
creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt
his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society. In the business market, the main and
...show more content...
The problem of such purchasing is that the natural satisfaction of needs is replaced by the artificial. A good example is the marketing of milk
products in the Third World. In the 1970s the multinational food company Nestle advertised powdered milk for babies as an alternative to breast
feeding in countries such as Kenya. The attractiveness of the product was enhanced by the positive image of development, modernity and technology
that businessman projected to mothers. In this case, however, the results were tragic, because the product required sanitary conditions that were not
available in those times. Therefore, many infants who were fed in this way faced illness and even death. Far from offering a diversity of choices for
the satisfaction of needs, advertisement offers only one message: "purchase a commodity." Since advertising must create new demand, it must also
continually produce unsatisfied costumers. Those customers are more likely to look for products to fulfill their happiness, even though they do not
reach that point. Mander writes that "the goal of all advertising is discontent,...an internal scarcity of contentment." Advertising plays on our fears,
insecurities, and anxieties, always reminding us that our lives could be better only if we buy this or that. The purpose is to make us slaves of
commercials, and as slaves, do as they please. This is the reason for its existences,

Essay on Advertising to Children
They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and
companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in
every kid's life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly
effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly
brainwashes them and promotes unhealthy life choices. Companies, like Disney, have been developing their advertisement strategies...show more
content...
The fact that the company would want a slender mascot as opposed to an overweight one is ironic. This shows that even before the fast food industry
was put on blast like it is in today's culture, they already were aware of the correlation between unhealthy weight and fast food. The success of the
McDonald's Corporation that is still held today reflects on the early marketing works of Kroc.
Marketing styles is not the only element Ray Kroc and Walt Disney can be linked through. Both of these entrepreneurs changed American culture
through their businesses and set building blocks for the industry. Although they were influential, marketing to kids can be turned into a form of
brainwashing. Thousands of children get hooked on fast food and other products that are unhealthy. Once hooked at a young age, these children grow
up never changing their habits. This leads to dangerous lifestyles and the amount of obesity that is in our society. But is taste and familiarity the only
factors kids are hooked on fast food? Have you ever noticed that McDonald's is the only carrier of Disney products as toys in the Happy Meal? Kroc
and Disney grew up together and had similar ambitions, which led to their empires helping one another out. (Schlosser 184). Staying friendly with

Persuasive Advertising
As stated in this statement marketing is often understood to make people buy things that they don't need, want and can't afford. Marketing does take
a big part in why people buy things, but the one thing that it doesn't do is force people to buy a product. In fact, it is illegal for salespeople to
mislead people into buying a product or service. I am going to focus on the advertising in marketing as the amount a product is advertised in the media
is going to drive and individual to make a purchase.
What one person needs, another person doesn't, but if a person needs a certain product they are going to buy it whatever the cost or how much it is
advertised. It is unfair to say marketing is all to blame, the individual's personality and...show more content...
On the other hand sales promotions can save consumer a lot of money if they buy products in bulk whilst the product is on promotion such as offers
like 3 bottles of wine for ВЈ10 with a long life.
Shock appeal is often used in the hair and beauty industry to advertise their new product on the market. These companies portray how nice a
product looks on a model when in fact the products won't look the same on most consumers. Companies advertise their product as the best on the
market, showing how good it looks on a glamorous model used. One thing the company doesn't advertise, for example when a company is
advertising mascara is that the model will be wearing false eyelash inserts thus making the public buy the mascara thinking their natural eyelashes
will look as fabulous by using this product. Big brands use celebrities to promote their products which will see an increase in sales through people
buying the product following their celebrity idol. This could be seen as unethical as it's making the public buy a product they don't necessarily need
but think it must be good if a certain celebrity is using the product. L'Oreal uses shock appeal and celebrity endorsement to maximise their sales.
Cheryl Cole a very popular celebrity was used in a television advert and actually appeared on the can of volumising hairspray. Aimed

The Effects of Advertising Essay
The Effects of Advertising
To advertise is to 'make generally or public known, to praise publicity in order to encourage to buy or use something, to ask or offer by public notice.'
Advertising persuades, informs, competes and, indeed, entertains.
The word 'advertise' comes from the French word 'avertir' which means 'to warn'. Many years ago, chemists, barbers, prostitutes, etc would have relied
on advertising to promote their business. Chemists (or apothecary) would have advertised their business with their logo– a remedy bottle with a serpent
snake wrapped around it. Whereas barbers where instantly recognised by a red and white striped pole outside their shop. Prostitutes would have...show
more content...
In 'Pester Power', children were immediately able to answer the question ' What are Gary Linekar's favourite crisps?' with the correct answer
'Walkers' as he is used in the advert to advertise this product. This, no doubt, shows the popularity of adverts in themselves. Also, the question, 'What
do the Spice Girls drink?' was again correctly answered with 'Pepsi' as they had promoted the product. This was because their pop icons advertised the
product and could have easily lead to young children thinking that if they drink this juice, they will be like their idols. Sex is often used in
advertisement too, aiming towards teenagers and adults. A picture of a naked or partially covered girl will instantly grab attention and, although the
viewers may not buy the product, they become familiar with the company. Another good technique is comedy, which makes advertisement a form of
entertainment. It can generate conversation in people, a valuable means of advertising as it spreads through word of mouth. Other techniques, which
are commonly used and successful, are music, popularity and propaganda. If a product is shown being enjoyed by others, people instantly feel it is the
next must have. Although parents and older people are sucked in by this method, children are a lot more vulnerable to it. When children pester their
parents for the next must have, they do not stop until they eventually get

Advertising : The Effects Of Advertising
Advertisements are everywhere in our lives. We can see them every day when we open our eyes in the morning. They are in our home, on the internet,
on the street, in the music we listen to, and even in the slogans on our shirts. Advertisements affect both the way we think, and our actions. The
influence of ads is subconscious. They affect us instantaneously or step–by–step. However, most people do not believe they are influenced by them.
How many times when you walk into a shop and hear their jingle, are you unable to stop yourself from singing along? How many times have you
bought something only because someone famous also uses it? How many times do we not need an item, but we still buy it only because we are
attracted by the photo on the label and we want to be the person in the photo? We don't make these decisions by ourselves. We are controlled by our
subconscious, and our subconscious is affected by advertisements. An advertisement for Lynx Dry, a deodorant for men, shows a white woman only
wearing underwear with a sexy, skinny body and long hair in the kitchen cooking turkey. Her eyes look at the camera with a coy expression and her
lip a little open. Her body is in a sexy but unergonomic position. The slogan says, "Can she make you lose control?" with "48 hours Antiperspirant"
underneath. The slogan has a sexual implication: it seems to be asking men to take the woman as a sexual partner to make them sweat. The whole
advertisement has no men in it. We can see how

Synthesis Essay On Advertising
On the television screen a beautiful blonde woman in a swimsuit and heels tosses back her hair, smiles for the camera, and tells millions of viewers
to "tap the Rockies" as she pops open a silver can. This is just one of thousands of advertisements aimed at viewers to promote a product. Advertising
is essentially the art of selling or promoting something, whether that is a new car, a political candidate, a sports drink, or even a religion. While
advertising has become so commonplace that it seems almost white noise to consumers, the effects of advertising are much more manipulative and
harmful than people realize. Companies and organizations use advertising to control consumers and to get them to purchase or accept certain views,
often without...show more content...
Source C explains that advertising is essentially teaching because it explains to the consumer how to use products and about beneficial and necessary
items. However, commercials are not long enough to provide any kind of real training and if consumers need to know how to use a product they can
learn about it through another much more thorough method. Additionally, Source F points out that anything that is truly essential does not need to be
advertised because customers will purchase it anyway. Another argument is the advertising generates money, thus promoting the economy by
encouraging people to spend money and paying for online articles and television programs (Source D). While advertising may boost sales, the fact of
the matter is that people will make purchases without viewing commercials, therefore contributing to the economy, and will likely make better
decisions that are based on logic rather than flashy entertainment. Moreover, Source F explains that in an effort to promote sales companies often
ignore their moral responsibilities, as in the case of the powdered milk sales and cigarette advertisements. A 30 second television commercial
promoting sugary sports drinks or frivolous purchases may help the company's profits, but at what cost to the well–being of

Deceptive Advertising Tactics and Regulations

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