Pamela Herrmann

Greater Denver Area United States

Best Selling Author | Speaker | Brand Story

Advertising / Marketing / PR

Customer loyalty can seem a bit like a gas cloud, right? You know it's important and that you should pay attention to it, but for many businesses if they can't see it and if they can't quantify it then they tend to ignore it. If you want to pull the profit lever in your business, here's a paradigm shift: When your customers feel loyalty to your business they will come often, buy more and tell others. Loyalty is born when there is an emotional connection that customers feel towards your brand. It begins with a well crafted brand story and a narrative that leaves no doubt in your customers mind they need look no further. After all, people want to do business with brands they believe the...