1. 1
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title DB5Unit 36Interview Techniques for the Creative Media Industries
Start date
Deadline
Assessor name Damen BRAMWELL
Assignment title
Interview Techniques
On completion of this assignment you will be able to:
Understand the interview purposes and techniques
Tasks Grading Criteria Mapping
Learners will:
investigate chosen examples of interviews conducted by professionals
present their findings as a blog with embedded clips of the examples discussed
receive tutor and peer feedback on their comments.
Blog posts to cover the following
Interview techniques:
question types (open, closed, single, multiple, direct, suggestive);
interview styling, eg hard news, combative, light-hearted, entertainment, investigative,
promotional;
structuring (introduction, developmental questions, confidence building, key questions,
soundbites, summary, windup);
communication skills, eg building rapport, active listening, body language;
telephone techniques, e.g. gathering information, obtaining comments
Journalistic contexts: eg print, television, radio, online, news, sport, feature-writers, editorial
Purposes of interviews:
research;
enhancement of audience understanding;
informational, eg presenting information;
interpretive, eg expressing or explaining opinion, justification, accountability;
emotional, e.g. allowing audience insight to a situation
36.1 Understand the interview
purposes and techniques
(P36.1, M36.1, D36.1)
This brief has been verified as being fit for purpose
Damen BRAMWELL
Date
Date

2. 2
Unit 36Interview Techniques for the creative media industries (Level 3)
36.1 describe techniques
used by professional
interviewers or journalists
with some appropriate use of
subject terminology
36.2 explain techniques used by
professional interviewers
orjournalists with reference
todetailed illustrative examplesand
with generally correct use of
subject terminology
36.3 comprehensively
explaintechniques used byprofessional
interviewers orjournalists with
elucidatedexamples and consistently
using subject terminology
correctly