Sanam

1. Assignment on Retail Promotion
Unit-4.1 to 4.3
Inlieu of partial completion of course curriculum
PREPARED BY : Submitted
to
SANAM CHETRI. PRIYANKA
MAJUMDAR
FACULTY ( Department Retail Services)

2. COMPANY PROFILE
MARKS &SPENCER IS A MAJOR BRITISH MULTINATIONAL RETAILER
WITH HEADQUARTERS IN LONDON ,ENGLAND THAT SPECIALISES IN
SELLING CLOTHING.M&S WAS FOUNDED IN 1884 BY MICHAEL
MARKS AND THOMAS SPENCER . AND IT WAS FOUNDED IN
1884,136 YEARS AGO LEEDS,UNITED KINGDOM.

3. BUDGET FOR ADVERTISEMENT WITH NECESSARY BREAKUPS
Total budget For the Advertisement is 11,00,000/-
SL.NO Items Budget in Rs.
1. CONTENT DEVELOPMENT
& GRAPHIC DESIGN
200000
2. P R FOR ADVERTISING 200000
3. CHANNEL BUDGET FOR ONE
MONTH IN AUGUST Rs.
261.per second , prime time
two slot fir 30 days ( 261*30.
Seconds) * 2 slot *30days
(469800+ Miscellaneous
30,200/- ) = 500000
4. SOCIAL MEDIA SITE:
FACEBOOK/YOUTUBE/INSTRA
GRAM
200000

4. LOCATION AND MEDIUM OF ADVERTISEMENT
IT WILL BE TELECASTED IN PRIME TIME ADVERTISEMENT IN CHANNELS
LIKE MTV,ZOOM TV,STARWORLD AND DIGITAL PLATFORM LIKE FB/
INSTRAGRAM/HOTSTAR/ NETFLEX AND AMAZON PRIME IN PAN INDIA.
MARKETING STRATEGY
IT IS A PULL MARKETING WITH LITTLE BIT OF PUSH MARKETING IN
ORDER TO PERSUADE CUSTOMERS.

5. TYPE OF ADVERTISEMENT AND ITS PURPOSE IN ACCORDANCE TO TARGET
AUDIENCE
IT IS MORE ABOUT PERSUASIVE ADVERTISEMENT AND INFORMATIVE ADVERTISEMENT BECAUSE IT
IS A NEW PRODUCTS AND NEW LAUNCH ADVERTISEMENT IN ORDER TO PERSUADE CUSTOMERS.
LITERATURE REVIEW
SolAnki ChiRag in his
RESEARCH PROJECT REPORT ON “A Study on the effective promotional strategy influencing customer for
The products of “ In Partial fulfillment of the subject MC&QA in semester 1 In MBA program at LDRP-ITR
KADI SARVA.
Found that persuasive Advertisement along with pull strategy is very help full positioning a new product
in the market.

6. BIBLIOGRAPHY AND REFERENCE
FROM MARKS AND SPENCER OFFICIAL WEBSITE I GOT THE RESOURCES.
WWW.MERKSANDSPENCER.IN