Join Bing and Point it to learn how you can make the most of this Holiday 2015 buying season. Ensure that you have the most up to date digital marketing strategies by tapping the digital marketing experts. We’ll dig deep into strategies for PPC, paid social advertising, and programmatic and traditional display as it effects your holiday campaign planning. Christi Olson, our Director of PPC will help tackle tough paid search challenges. Ian Mackie, Director of Social Advertising will dig into how paid social can help boost holiday campaigns. Evan Barocas, Senior Account Manager, Display will share how programmatic display can help add leads to the funnel. Allen Klein from Bing will make sure get the best from our experts to ensure you’ll walk away with the who/what/where/when/why of holiday 2015. In our upcoming session, you’ll get an opportunity to learn about: - When should you get started on your digital marketing campaigns - Who you should be targeting and when you should be targeting them - Why a fresh holiday approach should be your #1 priority - What the top trends for PPC, Paid Social Advertising, and display will be

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Hi, I’m
Early
Earl.
Hi, I’m
Standard
Sally
Hi, I’m
Procrastin-
ator Polly

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When…?

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400%

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What…?

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•
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How…?

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Track, Track,
Track
Mobile
Strategy
Delight
Customers
Social
Channels
Know Your
Dates
Review What
Worked
Know Your
Budget
Test Tactics

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