1. Secret Weapons of Creating Great Products Erika Andersen 10-Sep-2011

2. What is the product experience or product ecosystem? What are ways to learn what your customers really value? What are ways you can design a product experience your customers will value? 10-Sep-2011 Three Questions We’ll Discuss

3. Visceral Fast; makes rapid judgments Realm of looks/feel/smell Behavioral Site of most human behavior Allows creation of movement and action Reflective Level that conscious and the highest level of feeling, emotions, and cognition reside Branding Source: Don Norman’s Emotional Design 10-Sep-2011 Three Types of Processing & Design

4. #CXO (Customer Experience Optimization) Mondays, 10am MDT #ProdMgmtTalk (Product Management Talk) Mondays, 5pm MDT #InnoChat (Innovation Chat) Thursdays, 10am MDT To participate, go to http://tweetchat.com, log in, then enter the hashtag 10-Sep-2011 Twitter Chats

5. Blog: Usability Counts Blog: Kicker Studio including videos from Device Design Day Blog: Adaptive Path Video: IDEO and the Shopping Cart Essays: Don Norman Just a small selection of what’s available online. 10-Sep-2011 Videos & Blogs

6. About Face 3, Alan Cooper Change by Design, Tim Brown Design is How it Works, Jay Greene Design of Future Things, Don Norman Don’t Make Me Think, Steve Krug Emotional Design, Don Norman Rocket Surgery Made Easy, Steve Krug Sketching User Experiences, Bill Buxton 10-Sep-2011 Book List