Михаил Винк, Jet brains Как мы делаем и продвигаем сложные технические продукты в jetbrains

Editor's Notes

1. - A little bit about me - Why do I want to talk about JetBrains as a Business? It’s not really usual to talk about this, but indeed JetBrains is a business and an interesting one to talk about. - Why is this presentation in English? Working language at JetBrains is English as we are international company. And the fonts for Cyrillic on Mac OS X are less fancy. - “Marketer” term - not so at JetBrains, “User”=”Developer” - Why are we different? Developers are mostly everywhere - there are actually no “original managers” at JetBrains - everyone used to be a developer - current managers, marketers, etc! - Some marketing is done by usual principles, but in a different way - we work with a technologically complicated projects, our users are geeks, we are geeks - we need to be creative :) I’ll show some of the pictures
2. - The very beginning of JetBrains - 2000 year, Prague, a small refactoring tool for Java - Initially created by 3 developers - Groups of products - IntelliJ IDEA family, .Net, Server Tools, Languages & language tools - Recognition by Google - to mention here
3. - Tell about PM/PMM tasks here a little
4. - Everyone who actually develop your product will be handling support regarding the relevant subsystem - We care about your feedback
5. - The products are solving our own problems - Very fast releases - EAPs every couple of weeks, 1-2 major release per year, a lot of minor releases. 1 week to get your bug fixed. - How the products are being developed - Daily standups, flexible methodologies - Remote teams
6. - Different categories of people - developers is a separate one - No marketing bullshit for developers
7. - More than 500 user groups are supported by JetBrains - More than 5000 open source projects are supported by JetBrains - During the year we exhibit at more than 50 conferences worldwide (not even talking about professional conferences we visit, provide some licenses to raffle or speak there) - About 30 members of the JetBrains Development Academy helps us spread the best practices
8. - Example of marketing campaign - 75% OFF Personal Licenses - DoomsDay Sale
9. - Yes, we crashed all the services, but we were fast to fix it. Than we crashed our service provider.
10. - A little bit about me - Why do I want to talk about JetBrains as a Business? It’s not really usual to talk about this, but indeed JetBrains is a business and an interesting one to talk about. - Why is this presentation in English? Working language at JetBrains is English as we are international company. And the fonts for Cyrillic on Mac OS X are less fancy. - “Marketer” term - not so at JetBrains, “User”=”Developer” - Why are we different? Developers are mostly everywhere - there are actually no “original managers” at JetBrains - everyone used to be a developer - current managers, marketers, etc! - Some marketing is done by usual principles, but in a different way - we work with a technologically complicated projects, our users are geeks, we are geeks - we need to be creative :) I’ll show some of the pictures