Oral presentation of the tunisian company Magasin Général (MG) to my business class at the British Council of Tunis.

1. By: Ons AmmamBy: Ons Ammam
PRESENTATIONPRESENTATION
Class: EB5BClass: EB5B
23/01/2014
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL

2. FRAMEWORKFRAMEWORK
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 22
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL22
THE RETAIL MARKET IN TUNISIATHE RETAIL MARKET IN TUNISIA11

3. USD 1.2 billion per yearUSD 1.2 billion per year
33 29%29%
22 33%33%
THE RETAIL MARKETTHE RETAIL MARKET
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 33
Second Maghreb marketSecond Maghreb market
11 38%38%

4. MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 44

5. Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 55
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
STRATEGIESSTRATEGIES
MARKETINGMARKETING DEVELOPMENTDEVELOPMENT
STAND OUTSTAND OUT

6. Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 66
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
RENOVATION & MODERNIZATION PROJECTRENOVATION & MODERNIZATION PROJECT

7. Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 77
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
PARTNERSHIP AGREEMENTPARTNERSHIP AGREEMENT

8. Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 88
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
MARKETING STRATEGYMARKETING STRATEGY
STANDARDIZATION AND UNIFICATION OF THEIR 3 BRANDSSTANDARDIZATION AND UNIFICATION OF THEIR 3 BRANDS

9. Food & non-foodFood & non-food
ParkingParking
Food & non-foodFood & non-foodFoodFood
DowntownDowntown
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 99
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
DEVELOPMENT STRATEGYDEVELOPMENT STRATEGY
3 STORES CONCEPTS3 STORES CONCEPTS
MG CITYMG CITY MG PROXIMG PROXI MG MAXIMG MAXI
<1200m²<1200m²500m²500m²
NeighborhoodsNeighborhoods
<500m²<500m²

10. Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 1010
2009 2010 2011 2012 2013 2014
Outlets 45 57 61 66 69 78
0
10
20
30
40
50
60
70
80
90
OUTLETS[2009-2014]
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL