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Basic SEO – Olivian Breda
IAA YP, 2015.04.08
Foto: www.olivian.ro/seo-iaa/
Olivian Breda
Freelancer Internet marketing (iunie 2009 – prezent; anterior, din 2007 – Cratima, freelancer, Webvertise)
•Realizare site-uri WordPress (instalare, customizare): electroservice.ro, albasoft.ro, psihologieanalitica.ro, explorecamino.ro,
trainart.ro/blog.
•Audit optimizare pentru motoarele de căutare: teri.ro, vreaumobila.ro, librariasophia.ro, citycompass.ro.
•Audit uzabilitate: orange.ro, e-oferta.ro, imobiliare.ro.
•150+ site-uri auditate, 50+ de site-uri realizate.
•Exemple audituri: http://goo.gl/37kOF & http://goo.gl/cA04G
Performanțe:
•Co-fondator lumeaseoppc.ro (2010-prezent).
•Co-autor “Cine ești tu, doctore?” – cetd.ro (2013).
•Blogger: olivian.ro, olivianbreda.com, audithink.com, cetd.ro.
•Contribuitor analize seogan.ro (2011-2013).
•Membru al juriului gpec.ro (2010, 2011).
Comunicare & PR? Challenge accepted!
Ce este SEO? (Q&A)
Hint: nu ține de trafic!
• http://searchengineland.com/seotable
http://moz.com/blog/ranking-factors-2013 - notă: nu știe nimeni 100% exact
Taguri la blog. Exemplu – blog pentru asta
Meta tag-ul Keywords
Avansat: URL-uri dinamice
site.ro/articol-despre-reclame
site.ro/page.php?id=11
Ce faci dacă ai de optimizat o pagină pentru 2
termeni?
Mobile contează?
Viteza site-ului?
Conținut și comunități
Rolul unui specialist SEO (naming / business)
Google+?
Cum suntem față de 2005? Ex: jobs
WordPress e mai bun pentru SEO? Ex:
magazin online
Duplicate content?
Timeline Google search
http://blog.crazyegg.com/2013/11/14/google-hummingbird-change-approach-seo/
Timeline algoritmi Google pe un an
http://www.highposition.com/blog/visible-search-without-page-one-position-one/
Meta – despre practici în SEO
• „Funcționează tactica / tehnica / strategia / planul / ideea X în
Google?”
• Răspuns – „Depinde cărei variante de Google ne adresăm”.
Cum obții linkuri, ca ONG? (Q&A)
Ex.: Comparatie cu Obor; Connections;
Network
Unde să fie amplasat linkul?
YouTube?
Remarketing / Retargeting?
Blog + Newsletter + Social media?
Contact
Olivian Breda, Internet marketer
0724-94.71.47
http://olivian.ro/
http://olivianbreda.com/
http://lumeaseoppc.ro/
http://cetd.ro/
http://www.linkedin.com/in/olivian
http://twitter.com/olivianbreda
https://www.facebook.com/olivian.breda

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Olivian Breda - Basic SEO (IAA Young Professionals, 2015.04.08)